{"id":4297,"date":"2024-09-03T11:32:59","date_gmt":"2024-09-03T11:32:59","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?page_id=4297"},"modified":"2026-03-19T15:51:07","modified_gmt":"2026-03-19T15:51:07","slug":"self-service","status":"publish","type":"page","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/ad-solutions\/self-service\/","title":{"rendered":"Self-Service"},"content":{"rendered":"<div class=\"gb-container gb-container-c17ebaee image-button-container alignfull\">\n\n<figure class=\"wp-block-image alignfull size-full image-button-container-image--desktop\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"1160\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/SD-78107_DMS_Self-Service_KeyVisual_Slider_3840x1160px.jpg\" alt=\"Douglas Retail Media Self-Service Plattform Unlock Flexibility. Powerful Results. Always within your reach.\" class=\"wp-image-5120\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/SD-78107_DMS_Self-Service_KeyVisual_Slider_3840x1160px.jpg 3840w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/SD-78107_DMS_Self-Service_KeyVisual_Slider_3840x1160px-300x91.jpg 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/SD-78107_DMS_Self-Service_KeyVisual_Slider_3840x1160px-1536x464.jpg 1536w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/SD-78107_DMS_Self-Service_KeyVisual_Slider_3840x1160px-2048x619.jpg 2048w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/SD-78107_DMS_Self-Service_KeyVisual_Slider_3840x1160px-18x5.jpg 18w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full image-button-container-image--mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"1528\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/SD-78107_DMS_Self-Service_KeyVisual_Slider_828x1528px.jpg\" alt=\"Douglas Retail Media Self-Service Plattform Unlock Flexibility. Powerful Results. Always within your reach.\" class=\"wp-image-5118\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/SD-78107_DMS_Self-Service_KeyVisual_Slider_828x1528px.jpg 828w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/SD-78107_DMS_Self-Service_KeyVisual_Slider_828x1528px-163x300.jpg 163w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/SD-78107_DMS_Self-Service_KeyVisual_Slider_828x1528px-7x12.jpg 7w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-83e7722f button--self-service\">\n\n<a class=\"gb-button gb-button-26c4c76d gb-button-text\" href=\"https:\/\/events.teams.microsoft.com\/event\/b099a09b-9cc3-482e-8c76-1b542a84a898@661d1080-0353-4416-a568-f85f2d4f2ff5\" target=\"_blank\" rel=\"noopener noreferrer\">FREE Webinar &#8211; JOIN NOW<\/a>\n\n<\/div>\n<\/div>\n\n<section class=\"gb-container image-text-teaser\">\n    <h2 class=\"image-text-teaser__headline\">Self-Service im Retail Media Advertising \u2013 Anzeigen flexibel anpassen<\/h2>\n    <div class=\"image-text-teaser__grid\">\n        <div class=\"image-text-teaser__image-container\">\n            <img src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ad-Solution_DBT_example_1.jpg' alt=''>\n        <\/div>\n        <div class=\"image-text-teaser__content-container\">\n            <p>In der dynamischen E-Commerce-Landschaft ist eine schnelle Reaktion auf neue Entwicklungen oft entscheidend. Ihr m\u00f6chtet eure Anzeigen schnell und unkompliziert optimieren? Unser neuer Self-Service bietet euch durch folgende Features eine zeitsparende Verwaltung eurer Ads:<\/p>\n<ul>\n<li><strong>Automatisierte Anzeigenerstellung<\/strong><\/li>\n<li><strong>Upload von Werbemotiven<\/strong><\/li>\n<li><strong>Benutzerfreundliche Schnittstelle mit erg\u00e4nzendem Support-Service f\u00fcr eine optimale Benutzererfahrung<\/strong><\/li>\n<li><strong>Einfache Step-by-Step-Einrichtung von Kampagnen<\/strong><\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n    \n<\/section>\n\n\n\n<div class=\"gb-container gb-container-ebc0e7de intro-text\"><div class=\"gb-inside-container\">\n<div class=\"gb-button-wrapper gb-button-wrapper-7dd019f1\">\n\n<a class=\"gb-button gb-button-565ba4ea gb-button-text\" href=\"\/wp-content\/uploads\/2024_Douglas_DMS_Onepager-Self-Service.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">&nbsp;Onepager \u00f6ffnen<\/a>\n\n<\/div>\n\n<div class=\"gb-button-wrapper gb-button-wrapper-7bf24d0c\">\n\n<a class=\"gb-button gb-button-1c64a437 gb-button-text\" href=\"https:\/\/d09000001ihqlea0.my.site.com\/dmsportal\/s\/registrationtype\" target=\"_blank\" rel=\"noopener noreferrer\">JETZT REGISTRIEREN<\/a>\n\n<\/div>\n<\/div><\/div>\n\n \t<section class=\"icon-teaser no-sidebar alignfull\">\n<div class=\"icon-teaser__content-container\">\n    <h2 class=\"icon-teaser__headline\">\n        Die wichtigsten Features und Funktionen der Self-Service Plattform    <\/h2>\n    <div class=\"icon-teaser__text-container\">\n        Unsere Plattform bietet eine umfassende Suite von Funktionen, die eine benutzerfreundliche und effiziente Werbeerfahrung gew\u00e4hrleisten. Dies schlie\u00dft die Erstellung eigener Profile und Pr\u00e4ferenzen ein. Die wichtigsten Highlights unserer Plattform sind:    <\/div>\n            <div class=\"icon-teaser__item-container\">\n        \n            <div class=\"icon-teaser__item\">\n                <div class=\"icon-teaser__item__icon campaign_creation\"><\/div>\n                <h3 class=\"icon-teaser__item__title\">\n                    Kampagnen<br>Erstellung:                <\/h3>\n                <p class=\"icon-teaser__item__text\" data-toggle-text>\n                    <span>Ihr k\u00f6nnt neue Medienkampagnen von Grund auf selbst erstellen.<\/span><button class=\"toggle-arrow\"><span><\/span><\/button><span class=\"icon-teaser__item__text--hidden\">Die Plattform bietet Optionen zur Auswahl von Zielland, Zielkategorie und Kampagnendauer.<\/span>                <\/p>\n            <\/div>\n        \n            <div class=\"icon-teaser__item\">\n                <div class=\"icon-teaser__item__icon uploading_advertising_motifs\"><\/div>\n                <h3 class=\"icon-teaser__item__title\">\n                    Hochladen von<br>Werbemotiven:                <\/h3>\n                <p class=\"icon-teaser__item__text\" data-toggle-text>\n                    <span>Inhalte wie Bilder, Call-to-Action und Content einfach hochladen.<\/span>                <\/p>\n            <\/div>\n        \n            <div class=\"icon-teaser__item\">\n                <div class=\"icon-teaser__item__icon budgeting-and-bidding\"><\/div>\n                <h3 class=\"icon-teaser__item__title\">\n                    Budgetierung:<br>&nbsp;                <\/h3>\n                <p class=\"icon-teaser__item__text\" data-toggle-text>\n                    <span>Selbstst\u00e4ndige Planung und Verwaltung von Medienbudgets<\/span><button class=\"toggle-arrow\"><span><\/span><\/button><span class=\"icon-teaser__item__text--hidden\">sowie Einrichtung von Cost per Click (CPC) unter strikter Einhaltung der Budgetgrenzen, um eine sichere und kontrollierte Nutzung der Ressourcen zu gew\u00e4hrleisten.<\/span>                <\/p>\n            <\/div>\n        \n            <div class=\"icon-teaser__item\">\n                <div class=\"icon-teaser__item__icon campaign-monitoring\"><\/div>\n                <h3 class=\"icon-teaser__item__title\">\n                    Kampagnen<br>\u00dcberwachung:                <\/h3>\n                <p class=\"icon-teaser__item__text\" data-toggle-text>\n                    <span>Echtzeit-Analysen und Reportings \u00fcber die Kampagnenleistung.<\/span><button class=\"toggle-arrow\"><span><\/span><\/button><span class=\"icon-teaser__item__text--hidden\">\u00dcberwacht KPIs wie Gesamterl\u00f6se, Gesamtausgaben, Gesamtimpressionen, Gesamtklicks, Gesamtumwandlungen, Gesamtergebnis, Gesamtbudget, verbleibendes Budget, Click-Through-Rate (CTR) und Conversion Rate (CR).<\/span>                <\/p>\n            <\/div>\n        \n            <div class=\"icon-teaser__item\">\n                <div class=\"icon-teaser__item__icon invoicing-and-payment\"><\/div>\n                <h3 class=\"icon-teaser__item__title\">\n                    Rechnungsstellung<br>und Zahlung:                <\/h3>\n                <p class=\"icon-teaser__item__text\" data-toggle-text>\n                    <span>Sichere Zahlungsgateways f\u00fcr die reibungslose Finanzierung der <\/span><button class=\"toggle-arrow\"><span><\/span><\/button><span class=\"icon-teaser__item__text--hidden\">Kampagnen sind auf der Plattform eingerichtet. Die Fakturierungs- und Abrechnungsfunktionen gew\u00e4hrleisten hohe Transparenz und ein optimales Finanzmanagement. Zudem bietet unser pers\u00f6nlicher Kundensupport jederzeit Unterst\u00fctzung f\u00fcr Anfragen oder aufkommende Hindernisse.<\/span>                <\/p>\n            <\/div>\n                <\/div>\n        \n                <div class=\"gb-button-wrapper icon-teaser__button\">\n        <a class=\"gb-button\" href=\"https:\/\/events.teams.microsoft.com\/event\/b099a09b-9cc3-482e-8c76-1b542a84a898@661d1080-0353-4416-a568-f85f2d4f2ff5\" target=\"_blank\">FREE Webinar &#8211; JOIN NOW<\/a>\n    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"gb-container three-columns-teaser\">\n    <div class=\"three-columns-teaser__content-container\">\n    <h2 class=\"three-columns-teaser__headline\">Mit dem DOUGLAS Marketing Solutions Self-Service noch smarter durchstarten<\/h2>\n    <div class=\"three-columns-teaser__text-container\"><p>Nutzt unsere Self-Service Plattform f\u00fcr einfaches Handling, Management und \u00dcberwachung eurer Kampagnen. Die Plattform bietet benutzerfreundliche Tools, die euch die volle Kontrolle \u00fcber eure Ads erm\u00f6glichen. Zus\u00e4tzlich erhaltet ihr wertvolle Einblicke in das Verhalten und die Vorlieben eurer Zielgruppe durch detaillierte Analysefunktionen. Anhand dieser Daten k\u00f6nnt ihr eure Anzeigen noch pr\u00e4ziser auf eure Kunden abstimmen und so eure Conversion Rate steigern.<\/p>\n<p>Hier sind einige Gr\u00fcnde, warum unsere L\u00f6sung besonders ist:<\/p>\n<\/div>\n    <div class=\"three-columns-teaser__teaser-container\">\n        <div class=\"three-columns-teaser__teaser-item\">\n            <img class=\"three-columns-teaser__teaser-item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/dou-03.jpg' alt=''>\n            <h3 class=\"three-columns-teaser__teaser-item__headline\">Einstieg leicht gemacht:<\/h3>\n            <div class=\"three-columns-teaser__teaser-item__text\"><p><strong>Niedrigere Mindestbudgets:<\/strong> Unsere Plattform erm\u00f6glicht den Einstieg mit niedrigen Mindestbudgets. Dies erleichtert besonders Boutique- und aufstrebenden Marken den Zugang zu effektiven Marketingm\u00f6glichkeiten.<\/p>\n<\/div>\n        <\/div>\n        <div class=\"three-columns-teaser__teaser-item\">\n            <img class=\"three-columns-teaser__teaser-item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/dou-02.jpg' alt=''>\n            <h3 class=\"three-columns-teaser__teaser-item__headline\">Unabh\u00e4ngiges und einfaches Kampagnenmanagement:<\/h3>\n            <div class=\"three-columns-teaser__teaser-item__text\"><p><strong>Echtzeit-Analysen:<\/strong> Unsere Plattform bietet Echtzeit-Analysen und Reporting, damit ihr die Leistung eurer Kampagnen sofort \u00fcberwachen und datenbasierte Entscheidungen treffen k\u00f6nnt.<\/p>\n<p><strong>Flexible Budgetplanung:<\/strong> Ihr k\u00f6nnt eure Medienbudgets selbst\u00e4ndig planen und CPC-Gebote festlegen, was euch vollst\u00e4ndige Kontrolle \u00fcber eure Ausgaben und die Optimierung eurer Kampagnen gibt.<\/p>\n<\/div>\n        <\/div>\n        <div class=\"three-columns-teaser__teaser-item\">\n            <img class=\"three-columns-teaser__teaser-item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/dou-01.jpg' alt=''>\n            <h3 class=\"three-columns-teaser__teaser-item__headline\">Vielseitige und innovative Funktionen:<\/h3>\n            <div class=\"three-columns-teaser__teaser-item__text\"><p><strong>Anzeigenmaterial hochladen und verwalten:<\/strong> Die Plattform unterst\u00fctzt das Hochladen verschiedener Werbematerialien, einschlie\u00dflich Bildern und Call-to-Action-Texten, f\u00fcr vielf\u00e4ltige und ansprechende Kampagnen.<\/p>\n<p><strong>Umfassende Unterst\u00fctzung:<\/strong> Umfangreiche FAQs, hilfreiche Leitf\u00e4den und unterst\u00fctzende Kundenservice-Kan\u00e4le stellen sicher, dass ihr stets die Hilfe erhaltet, die ihr ben\u00f6tigt.<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n\n            <div class=\"gb-button-wrapper three-columns-teaser__button\">\n        <a class=\"gb-button\" href=\"https:\/\/d09000001ihqlea0.my.site.com\/dmsportal\/s\/registrationtype\" target=\"_blank\">JETZT REGISTRIEREN<\/a>\n    <\/div>\n        <\/div>\n    \n<\/section>\n\n\n\n<div class=\"gb-container gb-container-977b6013 alignfull\"><div class=\"gb-inside-container\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">Entdeckt eure M\u00f6glichkeiten <\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-97ffb834\">\n\n<div class=\"wp-block-columns are-vertically-aligned-top thin-teaser is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top thin-teaser__text is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"gb-headline gb-headline-bc20b5be gb-headline-text\"><strong>Sponsored Product Ads<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list thin-teaser__list\">\n<li>Erreiche deine Zielgruppe durch optimierte Pr\u00e4senz im DOUGLAS Shop<\/li>\n\n\n\n<li>Kampagnen auf CPC-Basis erh\u00f6hen die Sichtbarkeit eurer Brand!<\/li>\n\n\n\n<li>Steuere deinen ROAS effektiv mit unseren&nbsp;<a href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/loesungen\/sponsored-product-ads\/\">Sponsored Product Ads!<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top thin-teaser__img is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"gb-block-image gb-block-image-e1ece81e\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"731\" class=\"gb-image gb-image-e1ece81e\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/laptop-grafik-SPA.png\" alt=\"\" title=\"laptop-grafik-SPA\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/laptop-grafik-SPA.png 1224w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/laptop-grafik-SPA-300x179.png 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/laptop-grafik-SPA-18x12.png 18w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-0398c5a6\">\n\n<div class=\"wp-block-columns are-vertically-aligned-top thin-teaser thin-teaser--left is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top thin-teaser__text is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"gb-headline gb-headline-0baf89e2 gb-headline-text\"><strong>Audience Ads<\/strong><\/h3>\n\n\n\n<ul id=\"block-ea54cb30-20fa-412b-bef2-5c65c705e94d\" class=\"wp-block-list\">\n<li>Maximiere deine Markensichtbarkeit und steigere die Kaufabsicht<\/li>\n\n\n\n<li>Kampagnen mit Display-Bannern auf CPM-Basis direkt am Point of Sale<\/li>\n\n\n\n<li>Steigere die Relevanz deiner Marke durch erh\u00f6hte Reichweite mit&nbsp;<a href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/loesungen\/audience-ads\/\">Audience Ads<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top thin-teaser__img is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"gb-block-image gb-block-image-296068cf\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"731\" class=\"gb-image gb-image-296068cf\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/laptop-grafik-AA.png\" alt=\"\" title=\"laptop-grafik-AA\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/laptop-grafik-AA.png 1224w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/laptop-grafik-AA-300x179.png 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/laptop-grafik-AA-18x12.png 18w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-13c91eda alignfull\">\n\n<div data-toggle-acf-faq class=\"acf-faq has-text-align-center\" style=\"\">\n        <h2>H\u00e4ufig gestellte Fragen (FAQ)<\/h2>\n    <hr class=\"divider divider--green\">\n            <div class=\"details-group\">\n    <hr class=\"details-divider\" id=\"top_border\">\n                <!-- <h2 data-toggle-acf-faq id=\"faq-question-1\">What are the advantages of Sponsored Product Ads?<\/h2> -->\n                        <!-- <p id=\"faq-answer-1\">Sponsored Product Ads enhance product visibility, reaching potential customers more effectively. They can boost traffic, improve conversion rates, and are instrumental when launching new products.<\/p> -->\n            <details class=\"details\">\n                <summary class=\"details__summary\">\n                    Was sind die Vorteile von Sponsored Product Ads?                <\/summary>\n                <div class=\"details__content\">\n                    Sponsored Product Ads bieten mit einer erh\u00f6hten Produktsichtbarkeit die M\u00f6glichkeit, potenzielle Kunden anzusprechen. Sie erh\u00f6hen den Traffic der Produktseite und die Conversion Rate. Au\u00dferdem k\u00f6nnen sie bei der Neueinf\u00fchrung von Produkten die Sichtbarkeit deutlich erh\u00f6hen.                <\/div>\n            <\/details>\n            <hr class=\"details-divider\">\n                    <!-- <h2 data-toggle-acf-faq id=\"faq-question-2\">Do I get access at campaign level or at account level?<\/h2> -->\n                        <!-- <p id=\"faq-answer-2\">Access is not granted to individual campaigns, but to the account. Each newly added user can access\r\nall campaigns (with read, write or administrator rights) within the account.<\/p> -->\n            <details class=\"details\">\n                <summary class=\"details__summary\">\n                    Erhalte ich den Zugang auf Kampagnenebene oder auf Kontoebene?                <\/summary>\n                <div class=\"details__content\">\n                    Der Zugriff wird nicht auf einzelne Kampagnen, sondern auf das Konto gew\u00e4hrt. Jeder neu\nhinzugef\u00fcgte Benutzer kann so auf alle Kampagnen (mit Lese-, Schreib- oder\nAdministratorrechten) innerhalb des Kontos zugreifen.                <\/div>\n            <\/details>\n            <hr class=\"details-divider\">\n                    <!-- <h2 data-toggle-acf-faq id=\"faq-question-3\">Do adverts for sponsored products also work if only in-store inventory is available?<\/h2> -->\n                        <!-- <p id=\"faq-answer-3\">In order to be able to place an advert, it is necessary that the respective item is available online. It is also possible to advertise products that are both available for purchase online and in-store for collection or delivery. However, items that are only available in-store are excluded from the advertising option.<\/p> -->\n            <details class=\"details\">\n                <summary class=\"details__summary\">\n                    Funktionieren Anzeigen f\u00fcr Sponsored Product Ads auch dann, wenn Produkte ausschlie\u00dflich in Offline-Stores erh\u00e4ltlich sind?                <\/summary>\n                <div class=\"details__content\">\n                    Um eine Anzeige im DOUGLAS Onlineshop schalten zu k\u00f6nnen, ist es erforderlich, dass der jeweilige Artikel online verf\u00fcgbar ist. Es ist auch m\u00f6glich, Produkte zu bewerben, die sowohl online erwerbbar als auch in einer Filiale zur Abholung oder Lieferung verf\u00fcgbar sind. Artikel, die ausschlie\u00dflich im Ladengesch\u00e4ft angeboten werden, sind von der Werbem\u00f6glichkeit jedoch ausgeschlossen.                <\/div>\n            <\/details>\n            <hr class=\"details-divider\">\n                    <!-- <h2 data-toggle-acf-faq id=\"faq-question-4\">Can the same sponsored and organic item be displayed on the same page?<\/h2> -->\n                        <!-- <p id=\"faq-answer-4\">It can occur that a sponsored article and its organic counterpart appear on the same page.<\/p> -->\n            <details class=\"details\">\n                <summary class=\"details__summary\">\n                    Kann dasselbe gesponserte Produkt und sein organisches Pendant auf derselben Seite angezeigt werden?                <\/summary>\n                <div class=\"details__content\">\n                    Es kommt vor, dass ein gesponserter Artikel und sein organisches Pendant auf derselben Seite erscheinen.                <\/div>\n            <\/details>\n            <hr class=\"details-divider\">\n                    <!-- <h2 data-toggle-acf-faq id=\"faq-question-5\">Is the sponsored article always ranked higher?<\/h2> -->\n                        <!-- <p id=\"faq-answer-5\">The ranking of a sponsored article compared to organic articles depends on several factors including platform algorithms, search query specifics and other relevant criteria. The ranking therefore varies depending on these influences.<\/p> -->\n            <details class=\"details\">\n                <summary class=\"details__summary\">\n                    Wird der gesponserte Artikel immer h\u00f6her gerankt?                <\/summary>\n                <div class=\"details__content\">\n                    Die Platzierung eines gesponserten Artikels im Vergleich zu organischen Artikeln wird durch verschiedene Faktoren bestimmt. Dazu z\u00e4hlen die Algorithmen der jeweiligen Plattform, die spezifische Natur der Suchanfragen und weitere relevante Kriterien. Somit variiert die Rangordnung je nach diesen Einfl\u00fcssen.                <\/div>\n            <\/details>\n            <hr class=\"details-divider\">\n                    <!-- <h2 data-toggle-acf-faq id=\"faq-question-6\">How do you measure the success of a Sponsored Product Ads campaign?<\/h2> -->\n                        <!-- <p id=\"faq-answer-6\">The success of a Sponsored Product Ads campaign is measured by a variety of metrics, including ROAS (return on ad spend), conversion rate, click-through rate (CTR), and total revenue. We provide transparent reporting and live analysis so you can optimize your campaigns on an ongoing basis.<\/p> -->\n            <details class=\"details\">\n                <summary class=\"details__summary\">\n                    Wie messen wir den Erfolg einer Kampagne f\u00fcr gesponserte Produktanzeigen?                <\/summary>\n                <div class=\"details__content\">\n                    Der Erfolg einer Sponsored Product Ads-Kampagne wird anhand einer Vielzahl von Kennzahlen gemessen, darunter die Rendite der Werbeausgaben (ROAS),\u00a0die Conversion Rate, Click Rate (CTR) und der Gesamtumsatz. Wir bieten transparente Berichte und fortlaufende Analysen, damit ihr eure Kampagnen laufend optimieren k\u00f6nnt.                <\/div>\n            <\/details>\n            <hr class=\"details-divider\">\n                    <!-- <h2 data-toggle-acf-faq id=\"faq-question-7\">Can I use geographic targeting for my Sponsored Product Ads?<\/h2> -->\n                        <!-- <p id=\"faq-answer-7\">Yes, we offer geographic targeting, so you can display your ads to customers in specific countries. This is especially useful for products with regional popularity or seasonal demand.<\/p> -->\n            <details class=\"details\">\n                <summary class=\"details__summary\">\n                    Kann ich f\u00fcr meine gesponserten Produktanzeigen geografische Zielgruppen verwenden?                <\/summary>\n                <div class=\"details__content\">\n                    Ja, wir bieten geografisches Targeting an, damit ihr eure Anzeigen an Kunden in bestimmten L\u00e4ndern ausspielen k\u00f6nnt.                <\/div>\n            <\/details>\n            <hr class=\"details-divider\">\n                    <!-- <h2 data-toggle-acf-faq id=\"faq-question-8\">What should I consider when designing my Sponsored Product Adverts?<\/h2> -->\n                        <!-- <p id=\"faq-answer-8\">Effective Sponsored Product Ads should feature clear, attractive images and offer multiple perspectives of the product. The ad title should be concise yet informative, compelling potential customers to engage. Additionally, a well-considered and relevant product text can also have a positive influence on the conversion rate.\r\nExperience the benefits of the DOUGLAS Marketing Solutions Self-Service and start your own Retail Media campaign now!<\/p> -->\n            <details class=\"details\">\n                <summary class=\"details__summary\">\n                    Was sollte ich bei der Gestaltung meiner gesponserten Produktanzeigen beachten?                <\/summary>\n                <div class=\"details__content\">\n                    Bei der Erstellung deiner Anzeigen f\u00fcr gesponserte Produkte ist es wichtig, klare und ansprechende Bilder zu w\u00e4hlen. Achtet darauf, dass eure Produkte aus unterschiedlichen Perspektiven gezeigt werden, um eine umfassende Darstellung zu gew\u00e4hrleisten. Der Titel einer Anzeige sollte gleicherma\u00dfen pr\u00e4gnant und informativ sein, um potenzielle Kunden zum Klicken zu bewegen. Ein wohl\u00fcberlegter und relevanter Produkttext kann einen sehr positiven Einfluss auf die Conversion Rate haben.\u00a0Jetzt die Vorteile des DOUGLAS Marketing Solutions Self-Service sichern und eigene Retail Media Kampagnen starten!                <\/div>\n            <\/details>\n            <hr class=\"details-divider\">\n                    <!-- <h2 data-toggle-acf-faq id=\"faq-question-9\">Why is my conversion rate lower than expected?<\/h2> -->\n                        <!-- <p id=\"faq-answer-9\">In our attribution model, purchases are tracked only up to one month after the last mailing, which means later purchases may not be captured. The campaign is not optimized for direct conversions but aims for a general positive brand effect. Additionally, customers might purchase the product from other retailers, limiting our trackability.<\/p> -->\n            <details class=\"details\">\n                <summary class=\"details__summary\">\n                    Wieso ist meine Conversion Rate anders als erwartet?                <\/summary>\n                <div class=\"details__content\">\n                    Bei unserem Attributionsmodell werden K\u00e4ufe nur bis zu einem Monat nach dem letzten Mailing nachverfolgt, wodurch sp\u00e4tere K\u00e4ufe m\u00f6glicherweise nicht erfasst werden. Die Kampagne ist nicht auf direkte Conversions optimiert, sondern zielt auf einen allgemeinen positiven Markeneffekt ab. Zudem kaufen Kunden das Produkt m\u00f6glicherweise bei anderen Einzelh\u00e4ndlern, was unsere Nachverfolgbarkeit einschr\u00e4nkt.                <\/div>\n            <\/details>\n            <hr class=\"details-divider\">\n            <\/div>\n    <div class=\"faq-binder\">\n        <\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-c44362da\">\n\n<h2 class=\"gb-headline gb-headline-c132b84b gb-headline-text\">Unser Self-Service bietet vor allem Unabh\u00e4ngigkeit und Kontrolle.<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:21px\">Ohne die Notwendigkeit eines Vermittlers k\u00f6nnt ihr eure On-Site Kampagnen eigenst\u00e4ndig erstellen, verwalten und \u00fcberwachen. Besonders f\u00fcr kleinere Marken, die ihre Marketingstrategien selbst in die Hand nehmen m\u00f6chten, ist dies ideal. Dar\u00fcber hinaus macht das niedrigere Einstiegsbudget die Plattform f\u00fcr eine breitere Kundengruppe zug\u00e4nglich.<\/p>\n\n\n\n<p class=\"has-text-align-center translation-block\" style=\"font-size:21px\">Im Vergleich dazu bieten unsere <strong> Managed Services umfassende Unterst\u00fctzung und Optimierung,<\/strong> darunter <strong>strategische Beratung, datenbasierte Analysen und gemeinsame Gesch\u00e4ftsplanung.<\/strong> Dies erm\u00f6glicht besonders <strong>gro\u00dfen Marken und Agenturen,<\/strong> ihr volles Potenzial bei komplexen Kampagnen auszusch\u00f6pfen.<\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Explore your Opportunities Sponsored Product Ads Audience Ads Our self-service solution primarily offers autonomy and control You can independently create, manage, and monitor your on-site campaigns without needing intermediary assistance. 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Additionally, the lower entry budget makes &#8230; <a title=\"Self-Service\" class=\"read-more\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/ad-solutions\/self-service\/\" aria-label=\"Mehr Informationen \u00fcber Self-Service\">Weiterlesen<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":73,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4297","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Self-Service | Douglas Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/ad-solutions\/self-service\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self-Service | Douglas Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Explore your Opportunities Sponsored Product Ads Audience Ads Our self-service solution primarily offers autonomy and control You can independently create, manage, and monitor your on-site campaigns without needing intermediary assistance. 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