{"id":4594,"date":"2025-01-17T08:18:34","date_gmt":"2025-01-17T08:18:34","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?page_id=4594"},"modified":"2025-10-16T08:24:30","modified_gmt":"2025-10-16T08:24:30","slug":"audience-solutions","status":"publish","type":"page","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/ad-solutions\/audience-solutions\/","title":{"rendered":"Data Solutions"},"content":{"rendered":"<div data-hero-slider class=\"afc-hero-slider entry-content\">\n\n    \n    <div class=\"swiper afc-hero-slider__swiper\">\n        <div class=\"swiper-wrapper afc-hero-slider__swiper__wrapper\">\n        \n            <div class=\"swiper-slide afc-hero-slider__slide\">\n                                    <picture class=\"alignfull size-full\">\n                        <source media=\"(min-width: 768px)\" srcset='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/content-header1-neu.jpg'>\n                        <img class=\"afc-hero-slider__slide__image--mobile\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/content-header1_mobile-new.jpg' alt=''>\n                    <\/picture>\n                \n                                    <div class=\"afc-hero-slider__slide__content\">\n                        <div><p>Kn\u00fcpfe Beziehungen mit <strong>Premium Beauty-Eink\u00e4ufern<\/strong><\/p>\n<\/div>\n                                            <\/div>\n                            <\/div>\n            \n        \n            <div class=\"swiper-slide afc-hero-slider__slide\">\n                                    <picture class=\"alignfull size-full\">\n                        <source media=\"(min-width: 768px)\" srcset='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/content-header2-neu.jpg'>\n                        <img class=\"afc-hero-slider__slide__image--mobile\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/content-header2_mobile-new.jpg' alt=''>\n                    <\/picture>\n                \n                                    <div class=\"afc-hero-slider__slide__content\">\n                        <div><p>Erreiche <strong>Nutzer, die relevanten und passenden<\/strong> Anzeigen zustimmen<\/p>\n<\/div>\n                                            <\/div>\n                            <\/div>\n            \n        \n            <div class=\"swiper-slide afc-hero-slider__slide\">\n                                    <picture class=\"alignfull size-full\">\n                        <source media=\"(min-width: 768px)\" srcset='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/content-header3-neu.jpg'>\n                        <img class=\"afc-hero-slider__slide__image--mobile\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/content-header3_mobile-new.jpg' alt=''>\n                    <\/picture>\n                \n                                    <div class=\"afc-hero-slider__slide__content\">\n                        <div><p><strong>Maximiere eure Gesch\u00e4ftsergebnisse<\/strong> durch pr\u00e4zises Targeting<\/p>\n<\/div>\n                                            <\/div>\n                            <\/div>\n            \n                <\/div>\n    <\/div>\n    <div class=\"swiper-pagination  afc-hero-slider--text\"><\/div>\n<\/div>\n\n\n<div class=\"gb-container gb-container-21aeed03\">\n\n\n\n<div class=\"acf-intro-modul\">\n\n     \n        <h2 class=\"acf-intro-modul__headline\">DOUGLAS Data Solutions<\/h2>\n    \n    <div class=\"acf-intro-modul__content\">\n                    <div class=\"acf-intro-modul__teaser\"><p>Durch unsere Kooperationen mit ausgew\u00e4hlten Partnern und mit der Zustimmung der Nutzer erm\u00f6glichen wir es Werbetreibenden, Premium-Zielgruppen zu erreichen. Nutze ihre einzigartigen Erlebnisse und lass den Erfolg f\u00fcr dich sprechen.<\/p>\n<p>Dank First-Party-Daten beseitigen wir das R\u00e4tselraten beim Targeting. Das kannst du auch! Verbessere die Ergebnisse deiner Marke mit Zugang zu hochrelevanten Zielgruppen direkt am Point of Sale.<\/p>\n<\/div>\n        \n                    <div class=\"acf-intro-modul__bulletpoints arrows_down\">\n                <ul>\n<li><a href=\"#premium\">Premium-Beauty-Shopper in ganz Europa<\/a><\/li>\n<li><a href=\"#rich\">Umfassende Shopper-Insights<\/a><\/li>\n<li><a href=\"#trade\">Nutze TheTradeDesk f\u00fcr deine Kampagnen<\/a><\/li>\n<li><a href=\"#cmmrcl\">Nutze Cmmrcl.ly f\u00fcr deine Kampagnen<\/a><\/li>\n<li><a href=\"#contact\">Kontaktiere uns<\/a><\/li>\n<\/ul>\n            <\/div>\n            <\/div>\n    \n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image alignfull size-full hide-on-mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-shopper.jpg\" alt=\"\" class=\"wp-image-4604\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-shopper.jpg 1920w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-shopper-300x150.jpg 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-shopper-1536x768.jpg 1536w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-shopper-18x9.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full hide-on-tablet hide-on-desktop\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-shopper.jpg\" alt=\"\" class=\"wp-image-4604\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-shopper.jpg 1920w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-shopper-300x150.jpg 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-shopper-1536x768.jpg 1536w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-shopper-18x9.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-c44362da responsive-typo\" id=\"premium\">\n\n<h2 class=\"gb-headline gb-headline-c132b84b gb-headline-text\">Premium-Beauty-Shopper in ganz Europa<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Die Marke DOUGLAS begeistert sowohl K\u00e4ufer als auch Markenpartner, indem sie sie nahtlos durch Online- und In-Store-Erlebnisse verbindet. Als DIE Premium-Beauty-Destination in Europa setzen wir Ma\u00dfst\u00e4be f\u00fcr Exzellenz und sind Vorreiter der Omnichannel-Erfahrung.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Jetzt erm\u00f6glichen wir Werbetreibenden, bedeutsame und langfristige Verbindungen zu einer treuen K\u00e4ufergemeinschaft in \u00fcber 23 L\u00e4ndern Europas aufzubauen.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Noch besser: Wir bieten Marken die Flexibilit\u00e4t, diese Zielgruppen zu aktivieren und zu personalisieren, indem sie Erlebnisse \u00fcber die Werbekan\u00e4le und Plattformen hinweg anpassen, die am besten zu ihren Bed\u00fcrfnissen passen.<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image alignfull size-full hide-on-mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-laptop.jpg\" alt=\"\" class=\"wp-image-4605\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-laptop.jpg 1920w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-laptop-300x150.jpg 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-laptop-1536x768.jpg 1536w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-laptop-18x9.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full hide-on-tablet hide-on-desktop\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-laptop.jpg\" alt=\"\" class=\"wp-image-4605\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-laptop.jpg 1920w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-laptop-300x150.jpg 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-laptop-1536x768.jpg 1536w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/visual-laptop-18x9.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-438a0b9a responsive-typo\" id=\"rich\">\n\n<h2 class=\"gb-headline gb-headline-cde841f5 gb-headline-text\">Umfassende Shopper-Insights<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Nutze unsere Omnichannel-Strategie, um \u00fcber 57 Millionen Beauty-Card-Inhaber zu erreichen und auf umsetzbare Insights zuzugreifen, die den Erfolg deiner Kampagne vorantreiben. Von hochspezifischen Nischenzielgruppen bis hin zu breiteren Interessenssegmenten \u2013 unsere datengesteuerten L\u00f6sungen sind darauf ausgelegt, jede Kampagnenstrategie zu unterst\u00fctzen.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4727c1ec\">\n\n<div class=\"acf-animated-list\">\n\n            <h2 class=\"acf-animated-list__headline headline--uppercase\">Erreiche die relevanteste Zielgruppe f\u00fcr deine Produkte basierend auf:<\/h2>\n    \n    \n    <ul data-animated-list class=\"acf-animated-list__list\">\n        \n            <li class=\"acf-animated-list__list__item\"\">K\u00e4ufe und Kaufh\u00e4ufigkeit der Shopper<\/li>\n            \n        \n            <li class=\"acf-animated-list__list__item\"\">Marken- und Kategorietreue<\/li>\n            \n        \n            <li class=\"acf-animated-list__list__item\"\">Nischensegmente (z.B. Green &amp; Healthy Living)<\/li>\n            \n        \n            <li class=\"acf-animated-list__list__item\"\">Preisbewusstsein (z.B. Luxus-K\u00e4ufer vs. Smart Shopper)<\/li>\n            \n        \n            <li class=\"acf-animated-list__list__item\"\">Individuelle Zielgruppeneinrichtung f\u00fcr maximale Effektivit\u00e4t<\/li>\n            \n            <\/ul>\n<\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-b55506bf last-item__mint alignfull\">\n<div class=\"gb-container gb-container-873957b6 two-columns-with-image\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-1e8868ad\">\n<div class=\"gb-grid-column gb-grid-column-a5cf8e25\"><div class=\"gb-container gb-container-a5cf8e25\" id=\"trade\">\n\n<figure class=\"gb-block-image gb-block-image-57085adf\"><img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"68\" class=\"gb-image gb-image-57085adf\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/The-Trade-Desk_logo-68.png\" alt=\"\" title=\"The-Trade-Desk_logo-68\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/The-Trade-Desk_logo-68.png 388w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/The-Trade-Desk_logo-68-300x53.png 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/The-Trade-Desk_logo-68-18x3.png 18w\" sizes=\"auto, (max-width: 388px) 100vw, 388px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nutze TheTradeDesk f\u00fcr deine Kampagnen<\/h2>\n\n\n\n<p>Greife auf die Premium-Shopping-Daten von DOUGLAS zu, die jetzt f\u00fcr zukunftsorientierte Werbetreibende verf\u00fcgbar sind, die mehr von ihren datengesteuerten Marketingaktivit\u00e4ten verlangen \u2013 im Rahmen einer Omnichannel-Strategie. Erstelle Zielgruppen f\u00fcr das Targeting im offenen Web, optimiere Kampagnen und berichte \u00fcber Kampagnenziele.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7ee1eb37\"><div class=\"gb-container gb-container-7ee1eb37\" id=\"cmmrcl\">\n\n<figure class=\"gb-block-image gb-block-image-b6d9d2f5\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"68\" class=\"gb-image gb-image-b6d9d2f5\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/cmmrcl-ly_logo.png\" alt=\"\" title=\"cmmrcl-ly_logo\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/cmmrcl-ly_logo.png 337w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/cmmrcl-ly_logo-300x61.png 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/cmmrcl-ly_logo-18x4.png 18w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nutze Cmmrcl.ly f\u00fcr deine Kampagnen<\/h2>\n\n\n\n<p>Erreiche Premium-Beauty-K\u00e4ufer auf den f\u00fcr dich relevanten Social-Media-Plattformen. F\u00fchre wirkungsvolle, betreute Kampagnen durch und verfolge Leistungssteigerungen im Vergleich zu Gesch\u00e4ftsergebnissen \u2013 alles \u00fcber die f\u00fchrende Retail-Media-Agentur f\u00fcr Social Media in der DACH-Region.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Kontaktieren Sie uns \u00fcber die <a href=\"mailto:marketingsolutions@douglas.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">marketingsolutions@douglas.de<\/a><\/p>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Premium Beauty Shoppers across Europe The DOUGLAS brand has delighted both shoppers and brand partners by seamlessly connecting them through online and in-store experiences. As THE premium beauty destination in Europe, we have championed the omnichannel experience and set the standard for excellence. Now, we empower advertisers to build meaningful and lasting connections with a &#8230; <a title=\"Data Solutions\" class=\"read-more\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/ad-solutions\/audience-solutions\/\" aria-label=\"Mehr Informationen \u00fcber Data Solutions\">Weiterlesen<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":73,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4594","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Solutions | Douglas Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/ad-solutions\/audience-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Solutions | Douglas Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Premium Beauty Shoppers across Europe The DOUGLAS brand has delighted both shoppers and brand partners by seamlessly connecting them through online and in-store experiences. As THE premium beauty destination in Europe, we have championed the omnichannel experience and set the standard for excellence. Now, we empower advertisers to build meaningful and lasting connections with a ... 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