{"id":5227,"date":"2026-06-18T10:09:24","date_gmt":"2026-06-18T10:09:24","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?page_id=5227"},"modified":"2026-06-18T10:09:24","modified_gmt":"2026-06-18T10:09:24","slug":"boerlind","status":"publish","type":"page","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/boerlind\/","title":{"rendered":"B\u00f6rlind"},"content":{"rendered":"<div class=\"gb-container gb-container-c712f3f3\">\n<div class=\"dms-case-study-hero-teaser\">\n            <div class=\"dms-case-study-hero-teaser__top\">\n            <div class=\"dms-case-study-hero-teaser__claim\">\n                <span class=\"dms-case-study-hero-teaser__label h4-style\">Case Study<\/span>\n                <h1 class=\"dms-case-study-hero-teaser__title h1-style\">VON 7% ZU 47%: WIE <strong>ANNEMARIE B\u00d6RLIND<\/strong> IHRE CONVERSION RATE MULTIPLIZIERT HAT<\/h1>\n                <p class=\"dms-case-study-hero-teaser__text copy\">Annemarie B\u00f6rlind &times; DMS Self-Service<\/p>\n            <\/div>\n            <div class=\"dms-case-study-hero-teaser__image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/ANNEMARIE_BOERLIND_Produkte_06.jpg\" alt=\"\" \/>\n                            <\/div>\n        <\/div>\n        <div class=\"dms-case-study-hero-teaser__data\">\n            <div class=\"dms-case-study-hero-teaser__data__container\">\n                                        <p class=\"dms-case-study-hero-teaser__facts-title h3-style\">Ergebnisse im \u00dcberblick<\/p>\n                <ul class=\"dms-case-study-hero-teaser__facts\">\n                    <li class=\"dms-case-study-hero-teaser__fact\">\n                        <span class=\"dms-case-study-hero-teaser__fact__number h2-style\">107M<\/span>\n                        <span class=\"dms-case-study-hero-teaser__fact__text copy copy--small\">Impressions<\/span>\n                    <\/li>\n                    <li class=\"dms-case-study-hero-teaser__fact\">\n                    <span class=\"dms-case-study-hero-teaser__fact__number h2-style\">103M<\/span>\n                    <span class=\"dms-case-study-hero-teaser__fact__text copy copy--small\">unique Douglas users reached<\/span>\n                    <\/li>\n                    <li class=\"dms-case-study-hero-teaser__fact\">\n                    <span class=\"dms-case-study-hero-teaser__fact__number h2-style\">+153 %<\/span>\n                    <span class=\"dms-case-study-hero-teaser__fact__text copy copy--small\">uplift in PDP views<\/span>\n                    <\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ed70f581 content-container pb-0\">\n<div class=\"gb-container gb-container-8ee1b292 content-container__inner-container  pb-0 pt-0\">\n\n<h2 class=\"wp-block-heading has-text-align-center h1-style\"><strong>DIE HERAUSFORDERUNG<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center copy copy--subline mb-40\">ANNEMARIE B\u00d6RLIND, eine traditionsreiche Hautpflegemarke, die f\u00fcr ihre nat\u00fcrlichen Inhaltsstoffe bekannt ist, stand w\u00e4hrend einer hart umk\u00e4mpften Saison vor einer dringenden Herausforderung. In einem \u00fcberf\u00fcllten digitalen Umfeld galt es, Sichtbarkeit und Conversion Rate schnell zu steigern. Konkret musste das Team drei zentrale Fragen beantworten:<\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-b9bac013 content-container content-container--medium pt-0 pb-58\">\n<div class=\"gb-container gb-container-3ccac22c content-container__item content-container__item--third\">\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>WIE MAN<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left\">man inmitten zahlreicher Mitbewerber die eigene Sichtbarkeit im digitalen Regal f\u00fcr die n\u00f6tige Aufmerksamkeit nutzt.&nbsp;<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4c96b7a9 content-container__item content-container__item--third\">\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>WIE MAN<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left\">man relevante Produkte aus verschiedenen Kategorien so hervorhebt, dass die Kaufabsicht gesteigert wird.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4766bba1 content-container__item content-container__item--third\">\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>WIE MAN<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left\">Kampagnen schnell, effizient und mit voller operativer Kontrolle aktiviert, ohne Kompromisse bei Leistung oder Markenqualit\u00e4t einzugehen.<\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-9455e4ea content-container mint pb-0\">\n<div class=\"gb-container gb-container-00908fd8 content-container__inner-container mint pb-40 pt-0\">\n\n<h2 class=\"wp-block-heading has-text-align-center h1-style\"><strong>DIE L\u00d6SUNG<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center copy--subline mb-0\">Von Aufmerksamkeit zur Handlung: Steigerung von Sichtbarkeit, Traffic und Umsatz durch Self-Service. Um diese Herausforderung zu meistern, arbeitete ANNEMARIE B\u00d6RLIND strategisch mit DOUGLAS Marketing Solutions und startete eine datengesteuerte, performanceorientierte Kampagne mithilfe der Self-Service-Plattform.<\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-985a4280 content-container mint pt-0\">\n<div class=\"gb-container gb-container-b6259c36 content-container content-container--full mint pb-48\">\n<div class=\"gb-container gb-container-0d6e97a4 content-container__item content-container__item--half\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"651\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Mockup_AA_BOERLIND.png\" alt=\"\" class=\"wp-image-5221\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Mockup_AA_BOERLIND.png 1200w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Mockup_AA_BOERLIND-300x163.png 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Mockup_AA_BOERLIND-18x10.png 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-3a8cba10 content-container__item content-container__item--half\">\n\n<h3 class=\"wp-block-heading has-text-align-left\">SCHNELL. INTELLIGENT. ZIELGERICHTET.<\/h3>\n\n\n\n<p class=\"has-text-align-left mb-40\">ANNEMARIE B\u00d6RLIND entschied sich f\u00fcr Sponsored Product Ads, um die Aufmerksamkeit auf die Produkte zu lenken und die Kaufabsicht zu steigern. Zus\u00e4tzlich wurden saisonale Audience Ads mit First-Party-Daten eingesetzt, um die Sichtbarkeit zu erh\u00f6hen und die Markenbekanntheit zu st\u00e4rken.<\/p>\n\n\n<a href=\"\/de\/ad-solutions\/self-service\/\" class=\"new-dms-button new-dms-button--primary\" target=\"_self\">MEHR ZU DOUGLAS SELF-SERVICE<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-265cf6d0 content-container pb-40\">\n<div class=\"gb-container gb-container-b98444ec content-container__inner-container pb-0 pt-0\">\n\n<h2 class=\"wp-block-heading has-text-align-center h1-style\"><strong>DIE ERGEBNISSE<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center copy copy--subline mb-0\"><strong>Die Ergebnisse waren schnell ersichtlich und vielversprechend.<\/strong> Die Ergebnisse zeigen, wie wichtig schnelles Handeln, die intelligente Nutzung von Daten und ein klares, flexibles Setup sind. Der Ansatz erwies sich als erfolgreich und l\u00e4sst sich problemlos auf andere Produktkategorien oder Marken \u00fcbertragen. Diese Case Study beweist, dass Produktsichtbarkeit, Kampagneneffizienz und Conversion Hand in Hand gehen k\u00f6nnen.<\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-d702d905\">\n\n<section class=\"new-dms-icon-teaser\">\n        \n        <div class=\"new-dms-icon-teaser__content new-dms-icon-teaser__content--small\">\n            <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_mint_ONSITE.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">47.5 %<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Conversion rate on sponsored product ads.<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_mint_PRICING.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">23.84 \u20ac<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Return on AD spend (ROAS).<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_mint_INCREASE_GROWTH.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">31 %<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Uplift ROAS.<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_mint_CLICKS.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">4,955<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Total clicks.<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_mint_SPEED.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">&lt;15 Min<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Fast deployment.<\/p>\n            <\/div>\n                    <\/div>\n            <\/div>\n<\/section>\n\n\n<\/div>\n\n<div class=\"gb-container gb-container-710f5e91 content-container no-padding-horizontal\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"782\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/ANNEMARIE_BOERLIND_Unternehmen_02.jpg\" alt=\"\" class=\"wp-image-5220\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/ANNEMARIE_BOERLIND_Unternehmen_02.jpg 2048w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/ANNEMARIE_BOERLIND_Unternehmen_02-300x115.jpg 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/ANNEMARIE_BOERLIND_Unternehmen_02-1536x587.jpg 1536w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/ANNEMARIE_BOERLIND_Unternehmen_02-18x7.jpg 18w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-ce10efbb\">\n\n<div class=\"dms-cite-teaser\">\n    \n            <div class=\"dms-cite-teaser__cite\">\n            <blockquote class=\"copy copy--subline\"><p><em>\"Unsere Zusammenarbeit mit DOUGLAS Marketing Solutions \u2013 insbesondere im Bereich Self-Service-Retail-Media-Kampagnen \u2013 ist ein zentraler Bestandteil unserer Digitalstrategie.<strong> Die M\u00f6glichkeit, Kampagnen flexibel zu steuern, den Go-Live selbstst\u00e4ndig festzulegen und schnell auf Marktver\u00e4nderungen zu reagieren, bietet uns einen echten Mehrwert.<\/strong>Wir pflegen seit vielen Jahren eine enge und vertrauensvolle Partnerschaft mit dem Team von DOUGLAS Marketing Solutions und freuen uns auf die weitere gemeinsame Erfolgsgeschichte!\"<\/em><\/p>\n<\/blockquote>\n        <\/div>\n        \n    <div class=\"dms-cite-teaser__person\">\n                            <div class=\"dms-cite-teaser__person__image\">\n                <img decoding=\"async\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/saniya.jpg\" alt=\"Saniya Plenkmann\" \/>\n            <\/div>\n                <div class=\"dms-cite-teaser__person__data\">\n                            <h3 class=\"dms-cite-teaser__person__data__name h4-style\">Saniya Plenkmann<\/h3>\n                                        <p class=\"dms-cite-teaser__person__data__job copy copy--small\">Head of Digital Trade &amp; Brand Integrity\u2028B\u00d6RLIND GmbH<\/p>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-9f138beb content-container\">\n\n<section class=\"new-dms-icon-teaser\">\n        <div class=\"new-dms-icon-teaser__title\">\n        <h2 class=\"new-dms-icon-teaser__title h1-style\"><strong>DIE ERFOLGSFAKTOREN<\/strong><br>HINTER DEM KONZEPT<\/h2>\n            <\/div>\n        \n        <div class=\"new-dms-icon-teaser__content\">\n            <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_dark-orchid_TARGETING.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">INTELLIGENTES TARGETING<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">mit DOUGLAS First-Party-Daten: Erreichen Sie kaufkr\u00e4ftige Zielgruppen am digitalen Point of Sale.<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_dark-orchid_360.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">STRATEGISCHES ZUSAMMENSPIEL<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">von Sponsored Product Ads und Audience Ads: Steigerung von Conversion und Markenbekanntheit bei DOUGLAS.<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_dark-orchid_TASKS_CHECKLIST_BENEFITS.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">KAMPAGNEN-CLUSTERING<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Die Produkte wurden nach Kategorien gruppiert, was eine ma\u00dfgeschneiderte Ansprache und Budgetoptimierung erm\u00f6glichte.\u202f <\/p>\n            <\/div>\n                    <\/div>\n            <\/div>\n<\/section>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>THE Challenge ANNEMARIE B\u00d6RLIND, a heritage skincare brand well known for its natural ingredients, faced a pressing challenge during a highly competitive seasonal sales period. In a crowded digital environment, the brand needed to quickly scale both visibility and conversions. Specifically, the team had to address three key questions: HOW TO GAIN digital shelf attention &#8230; <a title=\"B\u00f6rlind\" class=\"read-more\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/boerlind\/\" aria-label=\"Mehr Informationen \u00fcber B\u00f6rlind\">Weiterlesen<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"NewDMSPage.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5227","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00f6rlind | Douglas Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/boerlind\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00f6rlind | Douglas Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"THE Challenge ANNEMARIE B\u00d6RLIND, a heritage skincare brand well known for its natural ingredients, faced a pressing challenge during a highly competitive seasonal sales period. 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