{"id":5240,"date":"2026-06-18T10:09:09","date_gmt":"2026-06-18T10:09:09","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?page_id=5240"},"modified":"2026-06-18T10:13:47","modified_gmt":"2026-06-18T10:13:47","slug":"kess-case-study","status":"publish","type":"page","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/kess-case-study\/","title":{"rendered":"Kess"},"content":{"rendered":"<div class=\"gb-container gb-container-c712f3f3\">\n<div class=\"dms-case-study-hero-teaser\">\n            <div class=\"dms-case-study-hero-teaser__top\">\n            <div class=\"dms-case-study-hero-teaser__claim\">\n                <span class=\"dms-case-study-hero-teaser__label h4-style\">Case Study<\/span>\n                <h1 class=\"dms-case-study-hero-teaser__title h1-style\">WIE <strong>KESS<\/strong> SEINEN UMSATZ IN EINER HIGH-SHOPPING SAISON MIT SPONSORED PRODUCT ADS UM 30 % STEIGERN KONNTE<\/h1>\n                <p class=\"dms-case-study-hero-teaser__text copy\">KESS &times; DMS Self-Service<\/p>\n            <\/div>\n            <div class=\"dms-case-study-hero-teaser__image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-1.jpg\" alt=\"\" \/>\n                            <\/div>\n        <\/div>\n        <div class=\"dms-case-study-hero-teaser__data\">\n            <div class=\"dms-case-study-hero-teaser__data__container\">\n                                        <p class=\"dms-case-study-hero-teaser__facts-title h3-style\">Ergebnisse im \u00dcberblick<\/p>\n                <ul class=\"dms-case-study-hero-teaser__facts\">\n                    <li class=\"dms-case-study-hero-teaser__fact\">\n                        <span class=\"dms-case-study-hero-teaser__fact__number h2-style\">5,580<\/span>\n                        <span class=\"dms-case-study-hero-teaser__fact__text copy copy--small\">total clicks<\/span>\n                    <\/li>\n                    <li class=\"dms-case-study-hero-teaser__fact\">\n                    <span class=\"dms-case-study-hero-teaser__fact__number h2-style\">13.94 %<\/span>\n                    <span class=\"dms-case-study-hero-teaser__fact__text copy copy--small\">SPA CVR<\/span>\n                    <\/li>\n                    <li class=\"dms-case-study-hero-teaser__fact\">\n                    <span class=\"dms-case-study-hero-teaser__fact__number h2-style\">4.10 \u20ac<\/span>\n                    <span class=\"dms-case-study-hero-teaser__fact__text copy copy--small\">SPA ROAS<\/span>\n                    <\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ed70f581 content-container pb-0\">\n<div class=\"gb-container gb-container-8ee1b292 content-container__inner-container  pb-0 pt-0\">\n\n<h2 class=\"wp-block-heading has-text-align-center h1-style\"><strong>DIE HERAUSFORDERUNG<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center copy copy--subline mb-40\">Die junge Kosmetikmarke KESS Berlin steht mit ihren benutzerfreundlichen Produkten f\u00fcr Einfachheit. In der umsatzst\u00e4rksten Zeit des Jahres musste die Marke clever vorgehen, um sich gegen die starke Konkurrenz zu behaupten. Da traditionelle Vertriebskan\u00e4le an Effizienz einb\u00fc\u00dften, war eine pr\u00e4zisere und transparentere L\u00f6sung gefragt:<\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-b9bac013 content-container content-container--medium pt-0 pb-58\">\n<div class=\"gb-container gb-container-3ccac22c content-container__item content-container__item--third\">\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>WIE MAN<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left\">potenzielle Kunden zum richtigen Zeitpunkt anspricht<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4c96b7a9 content-container__item content-container__item--third\">\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>WIE MAN<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left\">mit Retail Media Solutions das Produktsortiment effizient skalieren k\u00f6nnen.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4766bba1 content-container__item content-container__item--third\">\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>WIE MAN<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left\">in einer stark umk\u00e4mpften Phase die Sichtbarkeit gegen\u00fcber starker Konkurrenz erh\u00f6ht.<\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-9455e4ea content-container mint pb-0\">\n<div class=\"gb-container gb-container-00908fd8 content-container__inner-container mint pb-40 pt-0\">\n\n<h2 class=\"wp-block-heading has-text-align-center h1-style\"><strong>DIE L\u00d6SUNG<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center copy--subline mb-0\">Die Marke nutzte strategische Hebel zur Optimierung ihrer Kampagne. Dazu geh\u00f6rten ein breites Produktsortiment innerhalb der Kampagne, um die Reichweite innerhalb der jeweiligen Kategorie zu maximieren, und eine Struktur mit einzelnen Anzeigen, um Premium-Platzierungen f\u00fcr saisonale Erfolge zu sichern.<\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-985a4280 content-container mint pt-0\">\n<div class=\"gb-container gb-container-b6259c36 content-container content-container--full mint pb-48\">\n<div class=\"gb-container gb-container-0d6e97a4 content-container__item content-container__item--half\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"634\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-solution.png\" alt=\"\" class=\"wp-image-5310\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-solution.png 1200w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-solution-300x159.png 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-solution-18x10.png 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-3a8cba10 content-container__item content-container__item--half\">\n\n<h3 class=\"wp-block-heading has-text-align-left\">SCHNELL. INTELLIGENT. ZIELGERICHTET.<\/h3>\n\n\n\n<p class=\"has-text-align-left mb-40\">Mithilfe der Self-Service-Plattform aktivierte KESS ein performanceorientiertes Sponsored Product Ads-Setup, das die Sichtbarkeit der Marke deutlich erh\u00f6hte. Die Always-on-Aktivierung wurde durch gezielte Boosts in den Spitzenwochen erg\u00e4nzt, um die Sichtbarkeit auch in einem hart umk\u00e4mpften Umfeld zu gew\u00e4hrleisten.<\/p>\n\n\n<a href=\"\/de\/ad-solutions\/self-service\/\" class=\"new-dms-button new-dms-button--primary\" target=\"_self\">MEHR ZU DOUGLAS SELF-SERVICE<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-265cf6d0 content-container pb-40\">\n<div class=\"gb-container gb-container-b98444ec content-container__inner-container pb-0 pt-0\">\n\n<h2 class=\"wp-block-heading has-text-align-center h1-style\"><strong>DIE ERGEBNISSE<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center copy copy--subline mb-0\">Dieses Kampagnen Setup stellte sicher, dass KESS Nutzern mit hoher Kaufabsicht immer dann angezeigt wurde, wenn diese nach relevanten Beauty-Produkten suchten und mit ihnen interagierten. \n\nDie Plattform erm\u00f6glichte es der Marke, ihre Kampagne eigenst\u00e4ndig durchzuf\u00fchren und die Performance mithilfe von Echtzeit-Transparenz und Optimierungstools kontinuierlich zu verbessern.<\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-d702d905\">\n\n<section class=\"new-dms-icon-teaser\">\n        \n        <div class=\"new-dms-icon-teaser__content new-dms-icon-teaser__content--small\">\n            <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_mint_ONSITE.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">13.94<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Conversion rate on sponsored product ads.<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_mint_PRICING.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">4.10 \u20ac<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Return on AD spend (ROAS).<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_mint_INCREASE_GROWTH.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">30 %<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Uplift in Revenue YoY.<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_mint_CLICKS.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">5,580<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Total clicks.<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_mint_SPEED.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">&lt;15 Min<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Fast deployment.<\/p>\n            <\/div>\n                    <\/div>\n            <\/div>\n<\/section>\n\n\n<\/div>\n\n<div class=\"gb-container gb-container-710f5e91 content-container no-padding-horizontal\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"782\" src=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-deco-2.jpg\" alt=\"\" class=\"wp-image-5299\" srcset=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-deco-2.jpg 2048w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-deco-2-300x115.jpg 300w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-deco-2-1536x587.jpg 1536w, https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-deco-2-18x7.jpg 18w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-9f138beb content-container pt-0\">\n\n<section class=\"new-dms-icon-teaser\">\n        <div class=\"new-dms-icon-teaser__title\">\n        <h2 class=\"new-dms-icon-teaser__title h1-style\"><strong>DIE ERFOLGSFAKTOREN<\/strong><br>HINTER DEM KONZEPT<\/h2>\n            <\/div>\n        \n        <div class=\"new-dms-icon-teaser__content\">\n            <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_dark-orchid_MANAGED-SERVICE.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">KATEGORIE-REICHWEITE<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Maximieren Sie die Reichweite innerhalb Ihrer Produktkategorie: Bewerben Sie so viele Produkte wie m\u00f6glich.<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_dark-orchid_SMART-BUDGETING.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">TAKTISCHE MA\u00dfNAHMEN<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Erg\u00e4nzen Sie die Always-on-Aktivierung mit einem saisonalen Zusatzbudget w\u00e4hrend der umsatzst\u00e4rksten Zeiten.<\/p>\n            <\/div>\n                    <\/div>\n                <div class=\"new-dms-icon-teaser__item\">\n            <div class=\"new-dms-icon-teaser__item__top\">\n                                    <img class=\"new-dms-icon-teaser__item__image\" src='https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/DMS_Icon_Set_2026_circle_dark-orchid_TASKS_CHECKLIST_BENEFITS.png' alt=''>\n                                                    <h3 class=\"new-dms-icon-teaser__item__title h3-style\">STRATEGISCHES SETUP<\/h3>\n                            <\/div>\n                        <div class=\"new-dms-icon-teaser__item__bottom\">\n                <p class=\"new-dms-icon-teaser__item__text copy\">Strukturieren Sie Ihre Produkte mit 'Line Items' \u2013 abgestimmt auf Ihre Ziele f\u00fcr eine optimale Optimierung.<\/p>\n            <\/div>\n                    <\/div>\n            <\/div>\n<\/section>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>THE Challenge The young cosmetic brand KESS Berlin stands for simplicity with their &#8216;easy-to-use&#8217; products. During the most competitive shopping period of the year, the brand had to be smart to stand out against a strong competitor landscape. With traditional channels losing efficiency, a solution with greater precision and transparency was needed. HOW TO ENGAGE &#8230; <a title=\"Kess\" class=\"read-more\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/kess-case-study\/\" aria-label=\"Mehr Informationen \u00fcber Kess\">Weiterlesen<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"NewDMSPage.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5240","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kess | Douglas Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/kess-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kess | Douglas Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"THE Challenge The young cosmetic brand KESS Berlin stands for simplicity with their &#8216;easy-to-use&#8217; products. 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Weiterlesen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.douglas-marketing-solutions.com\/de\/kess-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Douglas Marketing Solutions\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T10:13:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-solution.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/kess-case-study\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/kess-case-study\/\",\"name\":\"Kess | Douglas Marketing Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/kess-case-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/kess-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-solution.png\",\"datePublished\":\"2026-06-18T10:09:09+00:00\",\"dateModified\":\"2026-06-18T10:13:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/kess-case-study\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.douglas-marketing-solutions.com\/kess-case-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/kess-case-study\/#primaryimage\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-solution.png\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/kess-solution.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/kess-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.douglas-marketing-solutions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kess\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"name\":\"Douglas Marketing Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\",\"name\":\"Beauty Media Solutions GmbH\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"width\":2080,\"height\":657,\"caption\":\"Beauty Media Solutions GmbH\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kess | Douglas Marketing Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.douglas-marketing-solutions.com\/de\/kess-case-study\/","og_locale":"de_DE","og_type":"article","og_title":"Kess | Douglas Marketing Solutions","og_description":"THE Challenge The young cosmetic brand KESS Berlin stands for simplicity with their &#8216;easy-to-use&#8217; products. 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