{"id":1879,"date":"2021-04-21T08:44:39","date_gmt":"2021-04-21T08:44:39","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=1879"},"modified":"2023-01-04T16:37:29","modified_gmt":"2023-01-04T16:37:29","slug":"the-backbone-of-e-commerce","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/the-backbone-of-e-commerce\/","title":{"rendered":"Das R\u00fcckgrat des E-Commerce: Wie Online-Bewertungen und der \u201esocial proof\u201c \u00fcber die E-Commerce-Leistung entscheiden"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Durch die rasante Entwicklung von Social Media und E-Commerce zieht es immer mehr Verbraucher in Online-Foren, die sich um Produkte und deren Bewertungen drehen. Bewertungen haben mittlerweile einen so hohen Stellenwert im E-Commerce erreicht, dass sie bereits ihr eigenes kleines \u00d6kosystem begr\u00fcnden, in dem es insgesamt vier Hauptakteure gibt: Bewertungssyndikatoren, Sampling Anbieter, Analytics- -Unternehmen sowie H\u00e4ndler.<\/p>","protected":false},"author":5,"featured_media":3519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,18,17],"tags":[],"class_list":["post-1879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"\nHow online reviews influence e-commerce | DMS<\/title>\n<meta name=\"description\" content=\"Reviews have now become so important in e-commerce that they have already established their own little ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/the-backbone-of-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How online reviews influence e-commerce | DMS\" \/>\n<meta property=\"og:description\" content=\"Reviews have now become so important in e-commerce that they have already established their own little ecosystem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.douglas-marketing-solutions.com\/de\/the-backbone-of-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Douglas Marketing Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T08:44:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T16:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ruckgrat_des_E-Commerce-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DMS Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"DMS Redaktion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/\"},\"author\":{\"name\":\"DMS Redaktion\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\"},\"headline\":\"The backbone of e-commerce: How online reviews and “social proof” determine e-commerce performance\",\"datePublished\":\"2021-04-21T08:44:39+00:00\",\"dateModified\":\"2023-01-04T16:37:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/\"},\"wordCount\":13,\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ruckgrat_des_E-Commerce-1.jpg\",\"articleSection\":[\"DMS\",\"E-Commerce\",\"Retail Media\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/\",\"name\":\"How online reviews influence e-commerce | DMS\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ruckgrat_des_E-Commerce-1.jpg\",\"datePublished\":\"2021-04-21T08:44:39+00:00\",\"dateModified\":\"2023-01-04T16:37:29+00:00\",\"description\":\"Reviews have now become so important in e-commerce that they have already established their own little ecosystem.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#primaryimage\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ruckgrat_des_E-Commerce-1.jpg\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ruckgrat_des_E-Commerce-1.jpg\",\"width\":580,\"height\":350,\"caption\":\"Douglas Bazaarvoice\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.douglas-marketing-solutions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The backbone of e-commerce: How online reviews and “social proof” determine e-commerce performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"name\":\"Douglas Marketing Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\",\"name\":\"Beauty Media Solutions GmbH\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"width\":2080,\"height\":657,\"caption\":\"Beauty Media Solutions GmbH\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\",\"name\":\"DMS Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g\",\"caption\":\"DMS Redaktion\"},\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/de\/author\/bms_redaktion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How online reviews influence e-commerce | DMS","description":"Reviews have now become so important in e-commerce that they have already established their own little ecosystem.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.douglas-marketing-solutions.com\/de\/the-backbone-of-e-commerce\/","og_locale":"de_DE","og_type":"article","og_title":"How online reviews influence e-commerce | DMS","og_description":"Reviews have now become so important in e-commerce that they have already established their own little ecosystem.","og_url":"https:\/\/www.douglas-marketing-solutions.com\/de\/the-backbone-of-e-commerce\/","og_site_name":"Douglas Marketing Solutions","article_published_time":"2021-04-21T08:44:39+00:00","article_modified_time":"2023-01-04T16:37:29+00:00","og_image":[{"width":580,"height":350,"url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ruckgrat_des_E-Commerce-1.jpg","type":"image\/jpeg"}],"author":"DMS Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"DMS Redaktion"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#article","isPartOf":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/"},"author":{"name":"DMS Redaktion","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517"},"headline":"The backbone of e-commerce: How online reviews and “social proof” determine e-commerce performance","datePublished":"2021-04-21T08:44:39+00:00","dateModified":"2023-01-04T16:37:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/"},"wordCount":13,"publisher":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ruckgrat_des_E-Commerce-1.jpg","articleSection":["DMS","E-Commerce","Retail Media"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/","url":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/","name":"How online reviews influence e-commerce | DMS","isPartOf":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ruckgrat_des_E-Commerce-1.jpg","datePublished":"2021-04-21T08:44:39+00:00","dateModified":"2023-01-04T16:37:29+00:00","description":"Reviews have now become so important in e-commerce that they have already established their own little ecosystem.","breadcrumb":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#primaryimage","url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ruckgrat_des_E-Commerce-1.jpg","contentUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Ruckgrat_des_E-Commerce-1.jpg","width":580,"height":350,"caption":"Douglas Bazaarvoice"},{"@type":"BreadcrumbList","@id":"https:\/\/www.douglas-marketing-solutions.com\/the-backbone-of-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.douglas-marketing-solutions.com\/"},{"@type":"ListItem","position":2,"name":"The backbone of e-commerce: How online reviews and “social proof” determine e-commerce performance"}]},{"@type":"WebSite","@id":"https:\/\/www.douglas-marketing-solutions.com\/#website","url":"https:\/\/www.douglas-marketing-solutions.com\/","name":"Douglas Marketing Solutions","description":"","publisher":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization","name":"Beauty Media Solutions GmbH","url":"https:\/\/www.douglas-marketing-solutions.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png","contentUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png","width":2080,"height":657,"caption":"Beauty Media Solutions GmbH"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517","name":"DMS Redaktion","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g","caption":"DMS Redaktion"},"url":"https:\/\/www.douglas-marketing-solutions.com\/de\/author\/bms_redaktion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/1879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/comments?post=1879"}],"version-history":[{"count":16,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/1879\/revisions"}],"predecessor-version":[{"id":3521,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/1879\/revisions\/3521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/media\/3519"}],"wp:attachment":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/media?parent=1879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/categories?post=1879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/tags?post=1879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}