{"id":2108,"date":"2021-06-04T13:44:26","date_gmt":"2021-06-04T13:44:26","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2108"},"modified":"2023-02-06T13:55:13","modified_gmt":"2023-02-06T13:55:13","slug":"live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/","title":{"rendered":"Live-Shopping Boom in China: Rekordverk\u00e4ufe von 15.000 Lippenstiften in 5 Minuten"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Shopping via Livestream hat in China einen regelrechten Boom ausgel\u00f6st. 2020 konnten chinesische Onlineh\u00e4ndler mit dieser Form des Teleshoppings ihre Ums\u00e4tze verdoppeln. So ist eine Branche mit ca. 134 Mrd \u20ac Umsatz, 50.000 Livestreams pro Tag und 260 Millionen Views entstanden. Aber wie nachhaltig ist dieser Hype?<\/p>","protected":false},"author":5,"featured_media":3528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"\nShopping Boom in China. Shopping via Livestream | DMS<\/title>\n<meta name=\"description\" content=\"Shopping via livestream has triggered a boom in China, enabling online retailers to double their sales in 2020. But how sustainable is the hype?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live shopping boom in China: record sales of 15,000 lipsticks in 5 minutes\" \/>\n<meta property=\"og:description\" content=\"Shopping via livestream has triggered a boom in China, enabling online retailers to double their sales in 2020. But how sustainable is the hype?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.douglas-marketing-solutions.com\/de\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/\" \/>\n<meta property=\"og:site_name\" content=\"Douglas Marketing Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-04T13:44:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T13:55:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Douglas-Banner-Kopie-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3840\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DMS Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"DMS Redaktion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/\"},\"author\":{\"name\":\"DMS Redaktion\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\"},\"headline\":\"Live shopping boom in China: record sales of 15,000 lipsticks in 5 minutes\",\"datePublished\":\"2021-06-04T13:44:26+00:00\",\"dateModified\":\"2023-02-06T13:55:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/\"},\"wordCount\":11,\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Live-Shopping_Boom_in_China-1.jpg\",\"articleSection\":[\"E-Commerce\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/\",\"name\":\"Shopping Boom in China. Shopping via Livestream | DMS\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Live-Shopping_Boom_in_China-1.jpg\",\"datePublished\":\"2021-06-04T13:44:26+00:00\",\"dateModified\":\"2023-02-06T13:55:13+00:00\",\"description\":\"Shopping via livestream has triggered a boom in China, enabling online retailers to double their sales in 2020. But how sustainable is the hype?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#primaryimage\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Live-Shopping_Boom_in_China-1.jpg\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Live-Shopping_Boom_in_China-1.jpg\",\"width\":580,\"height\":350,\"caption\":\"Smartphonebildschirm - Live Shopping in China zeigt\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.douglas-marketing-solutions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Live shopping boom in China: record sales of 15,000 lipsticks in 5 minutes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"name\":\"Douglas Marketing Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\",\"name\":\"Beauty Media Solutions GmbH\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"width\":2080,\"height\":657,\"caption\":\"Beauty Media Solutions GmbH\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\",\"name\":\"DMS Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g\",\"caption\":\"DMS Redaktion\"},\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/de\/author\/bms_redaktion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopping Boom in China. Shopping via Livestream | DMS","description":"Shopping via livestream has triggered a boom in China, enabling online retailers to double their sales in 2020. But how sustainable is the hype?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.douglas-marketing-solutions.com\/de\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/","og_locale":"de_DE","og_type":"article","og_title":"Live shopping boom in China: record sales of 15,000 lipsticks in 5 minutes","og_description":"Shopping via livestream has triggered a boom in China, enabling online retailers to double their sales in 2020. But how sustainable is the hype?","og_url":"https:\/\/www.douglas-marketing-solutions.com\/de\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/","og_site_name":"Douglas Marketing Solutions","article_published_time":"2021-06-04T13:44:26+00:00","article_modified_time":"2023-02-06T13:55:13+00:00","og_image":[{"width":3840,"height":1334,"url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Douglas-Banner-Kopie-1.jpg","type":"image\/jpeg"}],"author":"DMS Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"DMS Redaktion"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#article","isPartOf":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/"},"author":{"name":"DMS Redaktion","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517"},"headline":"Live shopping boom in China: record sales of 15,000 lipsticks in 5 minutes","datePublished":"2021-06-04T13:44:26+00:00","dateModified":"2023-02-06T13:55:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/"},"wordCount":11,"publisher":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Live-Shopping_Boom_in_China-1.jpg","articleSection":["E-Commerce"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/","url":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/","name":"Shopping Boom in China. Shopping via Livestream | DMS","isPartOf":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#primaryimage"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Live-Shopping_Boom_in_China-1.jpg","datePublished":"2021-06-04T13:44:26+00:00","dateModified":"2023-02-06T13:55:13+00:00","description":"Shopping via livestream has triggered a boom in China, enabling online retailers to double their sales in 2020. But how sustainable is the hype?","breadcrumb":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#primaryimage","url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Live-Shopping_Boom_in_China-1.jpg","contentUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Live-Shopping_Boom_in_China-1.jpg","width":580,"height":350,"caption":"Smartphonebildschirm - Live Shopping in China zeigt"},{"@type":"BreadcrumbList","@id":"https:\/\/www.douglas-marketing-solutions.com\/live-shopping-boom-in-china-record-sales-of-15000-lipsticks-in-5-minutes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.douglas-marketing-solutions.com\/"},{"@type":"ListItem","position":2,"name":"Live shopping boom in China: record sales of 15,000 lipsticks in 5 minutes"}]},{"@type":"WebSite","@id":"https:\/\/www.douglas-marketing-solutions.com\/#website","url":"https:\/\/www.douglas-marketing-solutions.com\/","name":"Douglas Marketing Solutions","description":"","publisher":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization","name":"Beauty Media Solutions GmbH","url":"https:\/\/www.douglas-marketing-solutions.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png","contentUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png","width":2080,"height":657,"caption":"Beauty Media Solutions GmbH"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517","name":"DMS Redaktion","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g","caption":"DMS Redaktion"},"url":"https:\/\/www.douglas-marketing-solutions.com\/de\/author\/bms_redaktion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/comments?post=2108"}],"version-history":[{"count":13,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2108\/revisions"}],"predecessor-version":[{"id":3529,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2108\/revisions\/3529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/media\/3528"}],"wp:attachment":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/media?parent=2108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/categories?post=2108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/tags?post=2108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}