{"id":2298,"date":"2021-08-18T11:33:48","date_gmt":"2021-08-18T11:33:48","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2298"},"modified":"2023-01-04T16:46:23","modified_gmt":"2023-01-04T16:46:23","slug":"full-funnel-marketing-campaign-for-carolina-herrera-douglas-marketing-solutions-interviewed-by-patricia-nahrung-from-puig","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/full-funnel-marketing-campaign-for-carolina-herrera-douglas-marketing-solutions-interviewed-by-patricia-nahrung-from-puig\/","title":{"rendered":"Full Funnel Marketing-Kampagne f\u00fcr Carolina Herrera \u2013 Douglas Marketing Solutions im Interview mit Patricia Nahrung von PUIG"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Douglas Marketing Solutions hat in Zusammenarbeit mit dem Konzern PUIG, der unter anderem die Premium-Marke Carolina Herrera in seinem Portfolio hat, eine Full Funnel Marketing-Kampagne zur Erh\u00f6hung des Absatzes der Good Girl-Linie und besonders der Erweiterung des Absatzes des Parfums Good Girl Supr\u00eame ausgearbeitet. Das Resultat war umwerfend, sowohl f\u00fcr die Marke Carolina Herrera als auch f\u00fcr Douglas Marketing Solutions.<\/p>","protected":false},"author":5,"featured_media":3538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,18,17,10],"tags":[],"class_list":["post-2298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dms","category-e-commerce","category-retail-media","category-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Full Funnel Campaign | DOUGLAS Marketing Solutions<\/title>\n<meta name=\"description\" content=\"PUIG X DOUGLAS Marketing Solutions \u2713 Successful Full Funnel Marketing Campaign \u2713 Interview with Patricia Nahrung from PUIG \u27a4 Read blog post now!\" \/>\n<meta name=\"robots\" content=\"index, follow, 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