{"id":2308,"date":"2021-08-23T15:20:07","date_gmt":"2021-08-23T15:20:07","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2308"},"modified":"2023-01-04T16:47:20","modified_gmt":"2023-01-04T16:47:20","slug":"success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/","title":{"rendered":"Erfolgsstory Douglas Marketing Solutions \u2013 wie der N\u00b01 Beauty-Retailer mit digitalen Medienkampagnen und First Party Daten die Web-Audience f\u00fcr sich gewinnt"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Die meisten Menschen verbinden mit dem Namen Douglas die f\u00fchrende Parf\u00fcmerie-Kette in Deutschland mit \u00fcber 2.400 Filialen in Europa. Doch sp\u00e4testens seit der Corona-Pandemie sollte jedem klar geworden sein, dass besonders der Online-Handel eine der sichersten und best\u00e4ndigsten Methoden ist, die Lieblingsprodukte einzukaufen. Das wurde Douglas auch schon vor der Corona-Pandemie bewusst und aus diesem Grund investierte der Beauty-Retailer vermehrt in den eigenen Online-Handel. <\/p>","protected":false},"author":5,"featured_media":3540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,14,18,17],"tags":[],"class_list":["post-2308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmp","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"\nSuccess story in marketing | DOUGLAS Marketing Solutions<\/title>\n<meta name=\"description\" content=\"Success story: Douglas Marketing Solutions \u2713 history & background \u2713 principles \u2713 teamwork & numbers \u2713 secret of success \u2713 prospects \u27a4 Read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success story in marketing | DOUGLAS Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Success story: Douglas Marketing Solutions \u2713 history & background \u2713 principles \u2713 teamwork & numbers \u2713 secret of success \u2713 prospects \u27a4 Read more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.douglas-marketing-solutions.com\/de\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Douglas Marketing Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-23T15:20:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T16:47:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Erfolgsstory_DMS-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DMS Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"DMS Redaktion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/\"},\"author\":{\"name\":\"DMS Redaktion\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\"},\"headline\":\"Success story of Douglas Marketing Solutions \u2013 how the N\u00b01 beauty retailer wins over the web audience with digital media campaigns and first-party data\",\"datePublished\":\"2021-08-23T15:20:07+00:00\",\"dateModified\":\"2023-01-04T16:47:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/\"},\"wordCount\":23,\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Erfolgsstory_DMS-1.jpg\",\"articleSection\":[\"DMP\",\"DMS\",\"E-Commerce\",\"Retail Media\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/\",\"name\":\"Success story in marketing | DOUGLAS Marketing Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Erfolgsstory_DMS-1.jpg\",\"datePublished\":\"2021-08-23T15:20:07+00:00\",\"dateModified\":\"2023-01-04T16:47:20+00:00\",\"description\":\"Success story: Douglas Marketing Solutions \u2713 history & background \u2713 principles \u2713 teamwork & numbers \u2713 secret of success \u2713 prospects \u27a4 Read more!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#primaryimage\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Erfolgsstory_DMS-1.jpg\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Erfolgsstory_DMS-1.jpg\",\"width\":580,\"height\":350,\"caption\":\"Banner Douglas Marketing Solutions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.douglas-marketing-solutions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Success story of Douglas Marketing Solutions \u2013 how the N\u00b01 beauty retailer wins over the web audience with digital media campaigns and first-party data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"name\":\"Douglas Marketing Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\",\"name\":\"Beauty Media Solutions GmbH\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"width\":2080,\"height\":657,\"caption\":\"Beauty Media Solutions GmbH\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\",\"name\":\"DMS Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g\",\"caption\":\"DMS Redaktion\"},\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/de\/author\/bms_redaktion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Success story in marketing | DOUGLAS Marketing Solutions","description":"Success story: Douglas Marketing Solutions \u2713 history & background \u2713 principles \u2713 teamwork & numbers \u2713 secret of success \u2713 prospects \u27a4 Read more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.douglas-marketing-solutions.com\/de\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/","og_locale":"de_DE","og_type":"article","og_title":"Success story in marketing | DOUGLAS Marketing Solutions","og_description":"Success story: Douglas Marketing Solutions \u2713 history & background \u2713 principles \u2713 teamwork & numbers \u2713 secret of success \u2713 prospects \u27a4 Read more!","og_url":"https:\/\/www.douglas-marketing-solutions.com\/de\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/","og_site_name":"Douglas Marketing Solutions","article_published_time":"2021-08-23T15:20:07+00:00","article_modified_time":"2023-01-04T16:47:20+00:00","og_image":[{"width":580,"height":350,"url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Erfolgsstory_DMS-1.jpg","type":"image\/jpeg"}],"author":"DMS Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"DMS Redaktion"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#article","isPartOf":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/"},"author":{"name":"DMS Redaktion","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517"},"headline":"Success story of Douglas Marketing Solutions \u2013 how the N\u00b01 beauty retailer wins over the web audience with digital media campaigns and first-party data","datePublished":"2021-08-23T15:20:07+00:00","dateModified":"2023-01-04T16:47:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/"},"wordCount":23,"publisher":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Erfolgsstory_DMS-1.jpg","articleSection":["DMP","DMS","E-Commerce","Retail Media"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/","url":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/","name":"Success story in marketing | DOUGLAS Marketing Solutions","isPartOf":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#primaryimage"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Erfolgsstory_DMS-1.jpg","datePublished":"2021-08-23T15:20:07+00:00","dateModified":"2023-01-04T16:47:20+00:00","description":"Success story: Douglas Marketing Solutions \u2713 history & background \u2713 principles \u2713 teamwork & numbers \u2713 secret of success \u2713 prospects \u27a4 Read more!","breadcrumb":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#primaryimage","url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Erfolgsstory_DMS-1.jpg","contentUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Erfolgsstory_DMS-1.jpg","width":580,"height":350,"caption":"Banner Douglas Marketing Solutions"},{"@type":"BreadcrumbList","@id":"https:\/\/www.douglas-marketing-solutions.com\/success-story-of-douglas-marketing-solutions-how-the-n1-beauty-retailer-wins-over-the-web-audience-with-digital-media-campaigns-and-first-party-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.douglas-marketing-solutions.com\/"},{"@type":"ListItem","position":2,"name":"Success story of Douglas Marketing Solutions \u2013 how the N\u00b01 beauty retailer wins over the web audience with digital media campaigns and first-party data"}]},{"@type":"WebSite","@id":"https:\/\/www.douglas-marketing-solutions.com\/#website","url":"https:\/\/www.douglas-marketing-solutions.com\/","name":"Douglas Marketing Solutions","description":"","publisher":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization","name":"Beauty Media Solutions GmbH","url":"https:\/\/www.douglas-marketing-solutions.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png","contentUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png","width":2080,"height":657,"caption":"Beauty Media Solutions GmbH"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517","name":"DMS Redaktion","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g","caption":"DMS Redaktion"},"url":"https:\/\/www.douglas-marketing-solutions.com\/de\/author\/bms_redaktion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/comments?post=2308"}],"version-history":[{"count":9,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2308\/revisions"}],"predecessor-version":[{"id":3541,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2308\/revisions\/3541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/media\/3540"}],"wp:attachment":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/media?parent=2308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/categories?post=2308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/tags?post=2308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}