{"id":2424,"date":"2021-10-20T13:07:33","date_gmt":"2021-10-20T13:07:33","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2424"},"modified":"2023-01-04T16:49:35","modified_gmt":"2023-01-04T16:49:35","slug":"the-fusion-of-physical-and-digital-how-the-phygital-world-influences-the-retail-business","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/the-fusion-of-physical-and-digital-how-the-phygital-world-influences-the-retail-business\/","title":{"rendered":"Die Verschmelzung von physical und digital \u2013 wie die phygitale Welt das Retail Business beeinflusst"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Lebensmittel einfach mit dem Smartphone bei einem Supermarkt bestellen und abholen, die Speisekarte eines Restaurants nicht mehr in der Hand halten, sondern den QR-Code scannen oder das kontaktlose Bezahlen der Eink\u00e4ufe mit dem Smartphone. All das sind Ver\u00e4nderungen im Kundenerlebnis, die besonders w\u00e4hrend der Corona-Pandemie den Alltag der Konsumenten immer mehr bestimmt haben. So auch zum Beispiel das \u00dcberwachen unseres Gesundheitszustandes oder etwa das \u00dcberpr\u00fcfen, ob wir uns in der N\u00e4he von erkrankten Personen befinden per App. Diese neuen Funktionen haben alle einen gemeinsamen Schnittpunkt. Sie geh\u00f6ren zu den Ver\u00e4nderungen, die die phygitales Welt und auch die fortschreitende Digitalisierung mit sich bringt. Aber was genau bedeutet phygitall und welche Chancen ergeben sich im Marketing, um das Kundenerlebnis noch weiter zu verbessern und den Umsatz zu steigern?<\/p>","protected":false},"author":5,"featured_media":3546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,18,17],"tags":[],"class_list":["post-2424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"\nPhygital Marketing | DOUGLAS Marketing Solutions<\/title>\n<meta name=\"description\" content=\"Phygital marketing in the retail business: combining digital & physical \u2713 definition \u2713 practice \u2713 Douglas Marketing Solutions as a partner \u27a4 Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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