{"id":2437,"date":"2021-10-29T08:18:35","date_gmt":"2021-10-29T08:18:35","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2437"},"modified":"2023-01-04T16:50:13","modified_gmt":"2023-01-04T16:50:13","slug":"storytelling-using-online-marketing-discipline-successfully-and-relevantly-for-users","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/storytelling-using-online-marketing-discipline-successfully-and-relevantly-for-users\/","title":{"rendered":"Storytelling \u2013 Online-Marketing-Disziplin erfolgreich und relevant f\u00fcr User einsetzen"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Das im Marketing extrem viel \u00fcber Emotionen l\u00e4uft wei\u00df mittlerweile vermutlich jeder. Menschen sind geleitet von ihren Emotionen und Bed\u00fcrfnissen und das gilt auch f\u00fcr Kaufentscheidungen. Umgekehrt hei\u00dft das f\u00fcr die Marketingbranche, dass Ma\u00dfnahmen gew\u00e4hlt werden m\u00fcssen, die Menschen auf der emotionalen Ebene ansprechen. Dabei eignet sich fast kein Werkzeug so gut wie das Erz\u00e4hlen einer Geschichte, also das Storytelling. Im Online-Marketing wird es bereits von vielen Unternehmen wirkungsvoll eingesetzt. Aber was genau ist Storytelling und warum setzt eine Marke Storytelling im Online-Marketing ein? Welche Marketing-Disziplinen den Endkonsumenten au\u00dferdem noch auf emotionaler Ebene erreichen, erfahrt ihr in diesem Blogbeitrag. <\/p>","protected":false},"author":5,"featured_media":3548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,14,18,17],"tags":[],"class_list":["post-2437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmp","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"\nStorytelling in online marketing | Douglas Marketing Solutions<\/title>\n<meta name=\"description\" content=\"Storytelling \u2713 Definition \u2713 Why storytelling is important \u2713 Areas of application \u2713 Douglas Marketing Solutions as a partner for targeted marketing \u27a4 Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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