{"id":2462,"date":"2021-11-17T06:44:38","date_gmt":"2021-11-17T06:44:38","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2462"},"modified":"2023-01-04T16:52:16","modified_gmt":"2023-01-04T16:52:16","slug":"individualisation-and-personalisation-e-commerce-and-online-marketing-rely-on-personalised-and-individualised-content","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/individualisation-and-personalisation-e-commerce-and-online-marketing-rely-on-personalised-and-individualised-content\/","title":{"rendered":"Individualisierung und Personalisierung \u2013 E-Commerce und Online-Marketing setzen auf personalisierte und individualisierte Inhalte"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Jeder kennt es: Wir suchen etwas bei Google und auf einmal kriegen wir, auch wenn die Suche schon l\u00e4ngst beendet ist, einen Haufen Werbung zu dem vorher gesuchten Thema. Das Stichwort lautet in diesem Fall Personalisierung. Diese bringt der Marketingbranche Milliarden ein, sie ist in der heutigen Zeit allerdings auch notwendig, um Produkte \u00fcberhaupt noch an die richtige Zielgruppe auszuspielen. Heutzutage wird unsere Gesellschaft und damit auch ihr Kaufverhalten immer diverser. Menschen leben an unterschiedlichen Orten, haben verschiedene Interessen und nutzen unterschiedliche Plattformen. So wird es immer schwieriger, jeden Nutzer gleich gut zu erreichen. <\/p>","protected":false},"author":5,"featured_media":3554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,14,18,17],"tags":[],"class_list":["post-2462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmp","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"\nPersonalisation in e-commerce | Douglas Marketing Solutions<\/title>\n<meta name=\"description\" content=\"Personalisation in e-commerce \u2713 definition \u2713 why? \u2713 tips & tricks \u2713 how Douglas Marketing Solutions uses personalisation \u27a4 Read the blog post now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/individualisation-and-personalisation-e-commerce-and-online-marketing-rely-on-personalised-and-individualised-content\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalisation in e-commerce | Douglas Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Personalisation in e-commerce \u2713 definition \u2713 why? 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