{"id":2570,"date":"2021-12-16T06:23:40","date_gmt":"2021-12-16T06:23:40","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2570"},"modified":"2023-01-04T16:53:48","modified_gmt":"2023-01-04T16:53:48","slug":"a-comparison-customer-data-platforms-and-data-management-platforms","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/a-comparison-customer-data-platforms-and-data-management-platforms\/","title":{"rendered":"Eine Gegen\u00fcberstellung: Kundendaten-Plattformen und Datenverwaltungs-Plattformen"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Werbetreibende wissen, dass heutzutage Daten f\u00fcr eine zielgerichtete Strategieplanung und Kampagnendurchf\u00fchrung unerl\u00e4sslich sind. Doch Daten sind nicht gleich Daten. Welche Informationen ben\u00f6tigt man, um die besten Ergebnisse zu erzielen? Das kommt immer auf das Kampagnenziel an. Doch wenn man wei\u00df, welche Daten man ben\u00f6tigt, stellt sich immer noch die Fragen, wie gelangt man an einen relevanten Datenpool. In diesem Blogbeitrag stellen wir die Eigenschaften von Kundendaten-Plattformen (CDP) und Datenverwaltungs-Plattformen (DMP) gegen\u00fcber und beantworten Fragen wie \u201cWelche Vorteile bieten diese beiden Plattform-Arten?\u201d, \u201cWorin unterscheiden sie sich?\u201d und \u201cWelche Plattform-Art ist f\u00fcr welches Marketingziel geeigneter?\u201d Viel Spa\u00df beim Lesen!<\/p>","protected":false},"author":5,"featured_media":3558,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,14,18,17],"tags":[],"class_list":["post-2570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmp","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"\nCustomer Data Platform & Data Management Platform | DMS<\/title>\n<meta name=\"description\" content=\"What are customer data platforms & data management platforms? \u2713 How do they work? 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