{"id":2604,"date":"2022-01-12T07:32:31","date_gmt":"2022-01-12T07:32:31","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2604"},"modified":"2023-01-04T16:55:42","modified_gmt":"2023-01-04T16:55:42","slug":"ratings-reviews-how-do-customer-reviews-contribute-to-success","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/","title":{"rendered":"Ratings & Reviews \u2013 wie tragen Kundenbewertungen zum Erfolg bei?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Auch wenn Shop- und Produktbeschreibungen Kunden w\u00e4hrend des Online-Shoppings wichtige Informationen liefern, so kaufen Konsumenten heute vor allem aufgrund von Kundenbewertungen und Erfahrungsberichten. Ratings und Reviews helfen anderen Verbrauchern sich ein Bild vom Produkt zu machen, Informationen \u00fcber die Qualit\u00e4t und den Service zu erhalten und Vertrauen zu schaffen. Deswegen sind authentische und gute Kundenbewertungen, besonders im E-Commerce, in dem das Produkt nicht selbst getestet werden kann, Gold wert. Was man unter Ratings und Reviews genau versteht, warum diese Art von Kundenbewertungen so wichtig ist, welche Chancen und Risiken sie mit sich bringen und wie dein Unternehmen Kundenbewertungen sinnvoll f\u00fcr sich nutzen kann erkl\u00e4ren wir in diesem Blogbeitrag.<\/p>","protected":false},"author":5,"featured_media":3564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,14,18,17,20],"tags":[],"class_list":["post-2604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-tester","category-dms","category-e-commerce","category-retail-media","category-review"],"acf":[],"yoast_head":"\nCustomer ratings & reviews | Douglas Marketing Solutions<\/title>\n<meta name=\"description\" content=\"Ratings & Reviews \u2713 Why are customer ratings important? \u2713 How do they influence buying behaviour? \u2713 What can companies do? \u27a4 Read the blog post here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer ratings & reviews | Douglas Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Ratings & Reviews \u2713 Why are customer ratings important? \u2713 How do they influence buying behaviour? \u2713 What can companies do? \u27a4 Read the blog post here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.douglas-marketing-solutions.com\/de\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Douglas Marketing Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T07:32:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T16:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Rating__Reviews-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DMS Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"DMS Redaktion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/\"},\"author\":{\"name\":\"DMS Redaktion\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\"},\"headline\":\"Ratings & Reviews \u2013 how do customer reviews contribute to success?\",\"datePublished\":\"2022-01-12T07:32:31+00:00\",\"dateModified\":\"2023-01-04T16:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Rating__Reviews-1.jpg\",\"articleSection\":[\"Beauty Tester\",\"DMS\",\"E-Commerce\",\"Retail Media\",\"Review\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/\",\"name\":\"Customer ratings & reviews | Douglas Marketing Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/ratings-reviews-how-do-customer-reviews-contribute-to-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Rating__Reviews-1.jpg\",\"datePublished\":\"2022-01-12T07:32:31+00:00\",\"dateModified\":\"2023-01-04T16:55:42+00:00\",\"description\":\"Ratings & Reviews \u2713 Why are customer ratings important? 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