{"id":2623,"date":"2022-01-20T07:26:58","date_gmt":"2022-01-20T07:26:58","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2623"},"modified":"2023-01-04T16:56:17","modified_gmt":"2023-01-04T16:56:17","slug":"customer-loyalty-customer-retention-through-retargeting","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/customer-loyalty-customer-retention-through-retargeting\/","title":{"rendered":"Customer Loyalty \u2013 Kundenbindung durch Retargeting"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Ein gro\u00dfes Ziel von diversen Marketingma\u00dfnahmen, welche der Werbeindustrie einen enormen Mehrwert bieten, ist die Kundenbindung. Doch wie schafft man es als Marke, Kunden an sich zu binden? Zun\u00e4chst einmal sollte gesagt werden, dass oft ein Zusammenspiel aus vielen Marketingma\u00dfnahmen stattfinden muss, damit ein Kunde sich an eine Marke bindet. Von Audience Ads bis hin zu Sponsored Product Ads sind es Marketingma\u00dfnahmen, um Kunden auf Produkte aufmerksam zu machen und sie im besten Fall zu binden. Eine weitere M\u00f6glichkeit ist das Retargeting. Doch was ist Retargeting, warum nutzen es Unternehmen wie Douglas und wie arbeitet Douglas Marketing Solutions damit? Das erfahrt ihr in diesem Blogbeitrag.<\/p>","protected":false},"author":5,"featured_media":3566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,18,17],"tags":[],"class_list":["post-2623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Loyalty - Retargeting &amp; Customer Retention | DMS<\/title>\n<meta name=\"description\" content=\"Winning customer loyalty with retargeting \u2713 What and why? \u2713 Retargeting at Douglas \u2713 How Douglas Marketing Solutions uses it \u27a4 Read the blog post now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/customer-loyalty-customer-retention-through-retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Loyalty - Retargeting &amp; Customer Retention | DMS\" \/>\n<meta property=\"og:description\" content=\"Winning customer loyalty with retargeting \u2713 What and why? 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