{"id":2631,"date":"2022-02-02T09:09:22","date_gmt":"2022-02-02T09:09:22","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2631"},"modified":"2023-01-04T16:56:55","modified_gmt":"2023-01-04T16:56:55","slug":"douglas-marketing-solutions-marketing-use-cases-for-bestsellers-and-launch-of-beauty-and-beyond","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/douglas-marketing-solutions-marketing-use-cases-for-bestsellers-and-launch-of-beauty-and-beyond\/","title":{"rendered":"Douglas Marketing Solutions: Marketing Use Cases bei Bestsellern und Launch von Beauty and Beyond"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Douglas Marketing Solutions ber\u00e4t jeden Kunden individuell, je nach Bed\u00fcrfnis und Produkt. Dabei m\u00fcssen neue Produkte beziehungsweise Produkteinf\u00fchrungen anders vermarktet werden, als Bestseller und Produkte, die bereits auf dem Markt existieren. Wir erkl\u00e4ren das Funnel-Modell und welche Rolle es je nach Marketing Use Case bei der Vermarktung von Produkten spielt. Dieser Blogbeitrag dient vor allem als Ratgeber und soll Marken unsere Art der Vermarktung bei Douglas n\u00e4her bringen und gleichzeitig Tipps geben, wie Produkte am erfolgreichsten an den Konsumenten gebracht werden. Viel Spa\u00df beim Lesen!<\/p>","protected":false},"author":5,"featured_media":3568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,18,17,10],"tags":[],"class_list":["post-2631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dms","category-e-commerce","category-retail-media","category-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Use Cases for Bestsellers | DMS<\/title>\n<meta name=\"description\" content=\"Marketing Funnel \u2713 Guide to Marketing Use Cases at Launch &amp; Bestseller \u2713 Innovation \u2713 Line Extension \u2713 Specific Peak \u2713 Always on \u27a4 Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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