{"id":2651,"date":"2022-02-16T15:39:25","date_gmt":"2022-02-16T15:39:25","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2651"},"modified":"2023-01-04T16:58:03","modified_gmt":"2023-01-04T16:58:03","slug":"contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/","title":{"rendered":"Contextual Targeting als Teil der Strategie f\u00fcr Retailer in der Post-Cookie-\u00c4ra"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Die Zeit vor dem endg\u00fcltigen Third-Party-Cookie-Aus sollten Medieninhaber und Vermarkter nutzen, um verschiedene alternative L\u00f6sungen f\u00fcr sich zu testen. Der Cookie-Countdown endet in nicht allzu ferner Zeit und dann sollten Marketer eine passende L\u00f6sung parat haben. Besonders f\u00fcr Kampagnen, die Zielgruppen m\u00f6glichst reichweitenstark ansprechen sollen, wird das Contextual Targeting von Advertisern und Publishern als eine Antwort auf das Leben nach dem Cookie-Aus betrachtet.<\/p>","protected":false},"author":5,"featured_media":3572,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,18,17],"tags":[],"class_list":["post-2651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"\nContextual Targeting | Douglas Marketing Solutions<\/title>\n<meta name=\"description\" content=\"Contextual advertising \u2713 Opportunity for the post-cookie era \u2713 Definition \u2713 Importance \u2713 Advantages \u2713 Development \u2713 Examples \u27a4 Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contextual Targeting | Douglas Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Contextual advertising \u2713 Opportunity for the post-cookie era \u2713 Definition \u2713 Importance \u2713 Advantages \u2713 Development \u2713 Examples \u27a4 Read now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.douglas-marketing-solutions.com\/de\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Douglas Marketing Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-16T15:39:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T16:58:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Contextual_targeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DMS Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"DMS Redaktion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/\"},\"author\":{\"name\":\"DMS Redaktion\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\"},\"headline\":\"Contextual targeting as part of the strategy for retailers in the post-cookie era\",\"datePublished\":\"2022-02-16T15:39:25+00:00\",\"dateModified\":\"2023-01-04T16:58:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/\"},\"wordCount\":13,\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Contextual_targeting.jpg\",\"articleSection\":[\"DMS\",\"E-Commerce\",\"Retail Media\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/\",\"name\":\"Contextual Targeting | Douglas Marketing Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Contextual_targeting.jpg\",\"datePublished\":\"2022-02-16T15:39:25+00:00\",\"dateModified\":\"2023-01-04T16:58:03+00:00\",\"description\":\"Contextual advertising \u2713 Opportunity for the post-cookie era \u2713 Definition \u2713 Importance \u2713 Advantages \u2713 Development \u2713 Examples \u27a4 Read now!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#primaryimage\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Contextual_targeting.jpg\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Contextual_targeting.jpg\",\"width\":580,\"height\":350,\"caption\":\"Gelber Pfeil auf Zielscheibe\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.douglas-marketing-solutions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contextual targeting as part of the strategy for retailers in the post-cookie era\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"name\":\"Douglas Marketing Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\",\"name\":\"Beauty Media Solutions GmbH\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"width\":2080,\"height\":657,\"caption\":\"Beauty Media Solutions GmbH\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\",\"name\":\"DMS Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g\",\"caption\":\"DMS Redaktion\"},\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/de\/author\/bms_redaktion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contextual Targeting | Douglas Marketing Solutions","description":"Contextual advertising \u2713 Opportunity for the post-cookie era \u2713 Definition \u2713 Importance \u2713 Advantages \u2713 Development \u2713 Examples \u27a4 Read now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.douglas-marketing-solutions.com\/de\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/","og_locale":"de_DE","og_type":"article","og_title":"Contextual Targeting | Douglas Marketing Solutions","og_description":"Contextual advertising \u2713 Opportunity for the post-cookie era \u2713 Definition \u2713 Importance \u2713 Advantages \u2713 Development \u2713 Examples \u27a4 Read now!","og_url":"https:\/\/www.douglas-marketing-solutions.com\/de\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/","og_site_name":"Douglas Marketing Solutions","article_published_time":"2022-02-16T15:39:25+00:00","article_modified_time":"2023-01-04T16:58:03+00:00","og_image":[{"width":580,"height":350,"url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Contextual_targeting.jpg","type":"image\/jpeg"}],"author":"DMS Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"DMS Redaktion"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#article","isPartOf":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/"},"author":{"name":"DMS Redaktion","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517"},"headline":"Contextual targeting as part of the strategy for retailers in the post-cookie era","datePublished":"2022-02-16T15:39:25+00:00","dateModified":"2023-01-04T16:58:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/"},"wordCount":13,"publisher":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#primaryimage"},"thumbnailUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Contextual_targeting.jpg","articleSection":["DMS","E-Commerce","Retail Media"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/","url":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/","name":"Contextual Targeting | Douglas Marketing Solutions","isPartOf":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#primaryimage"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#primaryimage"},"thumbnailUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Contextual_targeting.jpg","datePublished":"2022-02-16T15:39:25+00:00","dateModified":"2023-01-04T16:58:03+00:00","description":"Contextual advertising \u2713 Opportunity for the post-cookie era \u2713 Definition \u2713 Importance \u2713 Advantages \u2713 Development \u2713 Examples \u27a4 Read now!","breadcrumb":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#primaryimage","url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Contextual_targeting.jpg","contentUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Contextual_targeting.jpg","width":580,"height":350,"caption":"Gelber Pfeil auf Zielscheibe"},{"@type":"BreadcrumbList","@id":"https:\/\/www.douglas-marketing-solutions.com\/contextual-targeting-as-part-of-the-strategy-for-retailers-in-the-post-cookie-era\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.douglas-marketing-solutions.com\/"},{"@type":"ListItem","position":2,"name":"Contextual targeting as part of the strategy for retailers in the post-cookie era"}]},{"@type":"WebSite","@id":"https:\/\/www.douglas-marketing-solutions.com\/#website","url":"https:\/\/www.douglas-marketing-solutions.com\/","name":"Douglas Marketing Solutions","description":"","publisher":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization","name":"Beauty Media Solutions GmbH","url":"https:\/\/www.douglas-marketing-solutions.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png","contentUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png","width":2080,"height":657,"caption":"Beauty Media Solutions GmbH"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517","name":"DMS Redaktion","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g","caption":"DMS Redaktion"},"url":"https:\/\/www.douglas-marketing-solutions.com\/de\/author\/bms_redaktion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/comments?post=2651"}],"version-history":[{"count":6,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2651\/revisions"}],"predecessor-version":[{"id":3573,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2651\/revisions\/3573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/media\/3572"}],"wp:attachment":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/media?parent=2651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/categories?post=2651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/tags?post=2651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}