{"id":2684,"date":"2022-02-23T14:31:17","date_gmt":"2022-02-23T14:31:17","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2684"},"modified":"2023-01-04T16:58:47","modified_gmt":"2023-01-04T16:58:47","slug":"onsite-campaigns-using-ads-to-create-visibility-on-the-digital-shelf","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/onsite-campaigns-using-ads-to-create-visibility-on-the-digital-shelf\/","title":{"rendered":"Onsite-Kampagnen \u2013 mithilfe von Ads Sichtbarkeit im digitalen Regal erzeugen"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Wie pr\u00e4sentiere und platziere ich meine Produkte online so, dass sie m\u00f6glichst oft gesehen werden? Das ist die Frage, die sich auch im Beauty and Beyond Bereich viele Unternehmen stellen. Die Sichtbarkeit sowohl im analogen, als auch im digitalen Regal entscheidet \u00fcber enorme Umsatzsummen und schafft nebenbei noch Awareness f\u00fcr die Marke. Es ist also extrem wichtig, dass die eigenen Produkte Onsite gut platziert sind.<br \/>\nFor this purpose, Douglas offers advertising solutions that include well-performing onsite campaigns. In this article, we explain what these onsite campaigns consist of, how onsite campaigns work at Douglas and what customers can expect from onsite campaigns at Douglas. Enjoy reading!<\/p>","protected":false},"author":5,"featured_media":3574,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,14,18,17],"tags":[],"class_list":["post-2684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience-ads","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Onsite campaigns | Douglas Marketing Solutions<\/title>\n<meta name=\"description\" content=\"Creating visibility on digital shelf with Audience Ads &amp; Sponsored Product Ads \u2713 What is shelf visibility? \u2713 How does it work with DMS? \u27a4 More!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/onsite-campaigns-using-ads-to-create-visibility-on-the-digital-shelf\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Onsite campaigns | Douglas Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Creating visibility on digital shelf with Audience Ads &amp; Sponsored Product Ads \u2713 What is shelf visibility? 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