{"id":2690,"date":"2022-03-03T15:19:00","date_gmt":"2022-03-03T15:19:00","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=2690"},"modified":"2023-01-04T16:59:39","modified_gmt":"2023-01-04T16:59:39","slug":"transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/","title":{"rendered":"Transaction Media vs Awareness Media \u2013 das gro\u00dfe Missverst\u00e4ndnis: Warum Retail Media oft noch in der Lower Funnel Ecke verortet wird"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Marketingstrategien setzen immer an unterschiedlichen Positionen der Customer Journey an, abh\u00e4ngig von den spezifischen Zielen der Brand. Grunds\u00e4tzlich sollen potenzielle Kunden bestm\u00f6glichst mit Informationen und Inhalten versorgt werden, um einen Kauf abzuschlie\u00dfen. Ein Aspekt dieses Marketings ist Retail Media \u2013 eine M\u00f6glichkeit, den Kunden mit Kaufabsicht von der eigenen Marke zu \u00fcberzeugen und zum Kaufabschluss zu bringen. Aber das ist nicht die einzige Funktion von Retail Media: Richtig eingesetzt kann diese Strategie an verschiedenen Punkten in der Customer Journey positive Effekte haben und die Aufmerksamkeit neuer Kunden auf die eigene Marke ziehen.<br \/>\nIn diesem Blogbeitrag erkl\u00e4ren wir, wie Retail Media auch perfekt f\u00fcr die Brand Awareness genutzt werden kann und welche Vorteile entstehen, wenn eine Plattform wie Douglas.de auch f\u00fcr das Upper Funnel Marketing genutzt wird. Viel Spa\u00df beim Lesen!<\/p>","protected":false},"author":5,"featured_media":3576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,18,17],"tags":[],"class_list":["post-2690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transaction &amp; Awareness Media | Douglas Marketing Solutions<\/title>\n<meta name=\"description\" content=\"The ideal full funnel marketing \u2713 How do Transaction &amp; Awareness Media interact? How is retail media used in the upper funnel? \u27a4 Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transaction &amp; Awareness Media | Douglas Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"The ideal full funnel marketing \u2713 How do Transaction &amp; Awareness Media interact? How is retail media used in the upper funnel? \u27a4 Read now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.douglas-marketing-solutions.com\/de\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/\" \/>\n<meta property=\"og:site_name\" content=\"Douglas Marketing Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T15:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T16:59:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Transaction_vs._awareness_media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DMS Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"DMS Redaktion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/\"},\"author\":{\"name\":\"DMS Redaktion\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\"},\"headline\":\"Transaction Media vs Awareness Media \u2013 the big misunderstanding: Why retail media is often still located in the lower funnel corner\",\"datePublished\":\"2022-03-03T15:19:00+00:00\",\"dateModified\":\"2023-01-04T16:59:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/\"},\"wordCount\":20,\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Transaction_vs._awareness_media.jpg\",\"articleSection\":[\"DMS\",\"E-Commerce\",\"Retail Media\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/\",\"name\":\"Transaction & Awareness Media | Douglas Marketing Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Transaction_vs._awareness_media.jpg\",\"datePublished\":\"2022-03-03T15:19:00+00:00\",\"dateModified\":\"2023-01-04T16:59:39+00:00\",\"description\":\"The ideal full funnel marketing \u2713 How do Transaction & Awareness Media interact? How is retail media used in the upper funnel? \u27a4 Read now!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#primaryimage\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Transaction_vs._awareness_media.jpg\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Transaction_vs._awareness_media.jpg\",\"width\":580,\"height\":350,\"caption\":\"Hand tippt auf Laptop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.douglas-marketing-solutions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transaction Media vs Awareness Media \u2013 the big misunderstanding: Why retail media is often still located in the lower funnel corner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#website\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"name\":\"Douglas Marketing Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#organization\",\"name\":\"Beauty Media Solutions GmbH\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"contentUrl\":\"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png\",\"width\":2080,\"height\":657,\"caption\":\"Beauty Media Solutions GmbH\"},\"image\":{\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517\",\"name\":\"DMS Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g\",\"caption\":\"DMS Redaktion\"},\"url\":\"https:\/\/www.douglas-marketing-solutions.com\/de\/author\/bms_redaktion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transaction & Awareness Media | Douglas Marketing Solutions","description":"The ideal full funnel marketing \u2713 How do Transaction & Awareness Media interact? How is retail media used in the upper funnel? \u27a4 Read now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.douglas-marketing-solutions.com\/de\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/","og_locale":"de_DE","og_type":"article","og_title":"Transaction & Awareness Media | Douglas Marketing Solutions","og_description":"The ideal full funnel marketing \u2713 How do Transaction & Awareness Media interact? How is retail media used in the upper funnel? \u27a4 Read now!","og_url":"https:\/\/www.douglas-marketing-solutions.com\/de\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/","og_site_name":"Douglas Marketing Solutions","article_published_time":"2022-03-03T15:19:00+00:00","article_modified_time":"2023-01-04T16:59:39+00:00","og_image":[{"width":580,"height":350,"url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Transaction_vs._awareness_media.jpg","type":"image\/jpeg"}],"author":"DMS Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"DMS Redaktion"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#article","isPartOf":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/"},"author":{"name":"DMS Redaktion","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517"},"headline":"Transaction Media vs Awareness Media \u2013 the big misunderstanding: Why retail media is often still located in the lower funnel corner","datePublished":"2022-03-03T15:19:00+00:00","dateModified":"2023-01-04T16:59:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/"},"wordCount":20,"publisher":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#primaryimage"},"thumbnailUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Transaction_vs._awareness_media.jpg","articleSection":["DMS","E-Commerce","Retail Media"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/","url":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/","name":"Transaction & Awareness Media | Douglas Marketing Solutions","isPartOf":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#primaryimage"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#primaryimage"},"thumbnailUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Transaction_vs._awareness_media.jpg","datePublished":"2022-03-03T15:19:00+00:00","dateModified":"2023-01-04T16:59:39+00:00","description":"The ideal full funnel marketing \u2713 How do Transaction & Awareness Media interact? How is retail media used in the upper funnel? \u27a4 Read now!","breadcrumb":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#primaryimage","url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Transaction_vs._awareness_media.jpg","contentUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Transaction_vs._awareness_media.jpg","width":580,"height":350,"caption":"Hand tippt auf Laptop"},{"@type":"BreadcrumbList","@id":"https:\/\/www.douglas-marketing-solutions.com\/transaction-media-vs-awareness-media-the-big-misunderstanding-why-retail-media-is-often-still-located-in-the-lower-funnel-corner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.douglas-marketing-solutions.com\/"},{"@type":"ListItem","position":2,"name":"Transaction Media vs Awareness Media \u2013 the big misunderstanding: Why retail media is often still located in the lower funnel corner"}]},{"@type":"WebSite","@id":"https:\/\/www.douglas-marketing-solutions.com\/#website","url":"https:\/\/www.douglas-marketing-solutions.com\/","name":"Douglas Marketing Solutions","description":"","publisher":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.douglas-marketing-solutions.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.douglas-marketing-solutions.com\/#organization","name":"Beauty Media Solutions GmbH","url":"https:\/\/www.douglas-marketing-solutions.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png","contentUrl":"https:\/\/www.douglas-marketing-solutions.com\/wp-content\/uploads\/Logo_DouglasMarketingSolutions.png","width":2080,"height":657,"caption":"Beauty Media Solutions GmbH"},"image":{"@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/6d8ee9174fe1d9876d1a93bfcfb11517","name":"DMS Redaktion","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.douglas-marketing-solutions.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af74e8726add3d9ff6cee2c3fbf3cede?s=96&d=mm&r=g","caption":"DMS Redaktion"},"url":"https:\/\/www.douglas-marketing-solutions.com\/de\/author\/bms_redaktion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/comments?post=2690"}],"version-history":[{"count":5,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2690\/revisions"}],"predecessor-version":[{"id":3577,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/posts\/2690\/revisions\/3577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/media\/3576"}],"wp:attachment":[{"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/media?parent=2690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/categories?post=2690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.douglas-marketing-solutions.com\/de\/wp-json\/wp\/v2\/tags?post=2690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}