As the largest beauty platform in Europe, we can access a lot of relevant data for the brands we list. The insights derived from this data can be incorporated into a customer-related strategy, and we always follow the “Data to Insights to Action” process. Along this process, potentials and challenges for a brand are identified, goals are set and relevant target groups are derived or individually compiled. In addition, in the course of brand consulting, we make advertising and budget recommendations, forecasts for the advertising campaign and long-term development forecasts against which a brand can be aligned. We spoke with Patrick Vater, Media Strategy Consultant at Douglas Marketing Solutions, about brand consulting and full funnel brand communication.<\/p>","protected":false},"author":5,"featured_media":3578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,18,17],"tags":[],"class_list":["post-2707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"\n