{"id":3009,"date":"2022-08-09T17:08:56","date_gmt":"2022-08-09T17:08:56","guid":{"rendered":"https:\/\/www.douglas-marketing-solutions.com\/?p=3009"},"modified":"2023-01-04T17:04:46","modified_gmt":"2023-01-04T17:04:46","slug":"the-emergence-of-a-parallel-universe-what-the-metaverse-is-and-what-opportunities-it-holds","status":"publish","type":"post","link":"https:\/\/www.douglas-marketing-solutions.com\/de\/the-emergence-of-a-parallel-universe-what-the-metaverse-is-and-what-opportunities-it-holds\/","title":{"rendered":"Die Entstehung eines Paralleluniversums \u2013 was das Metaverse ist und welche Chancen es birgt."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Seitdem Facebook Gr\u00fcnder Mark Zuckerberg sein Unternehmen FACEBOOK INC in META PLATTFORMS INC umbenannt und angek\u00fcndigt hat, dass er hiermit den Grundstein f\u00fcr ein ganzes \u201cMetaversum\u201d gelegt hat, ist der englische Begriff \u201cMetaverse\u201d in aller Munde. Doch was genau steckt dahinter? Welche neuen T\u00fcren \u00f6ffnen sich durch ein solches digitales Universum f\u00fcr Unternehmen? In diesem Blogbeitrag erf\u00e4hrst du alles zu den Hintergr\u00fcnden sowie den Ideen und Perspektiven von Mark Zuckerberg und seinem Metaverse und wie Unternehmen wie DOUGLAS ihr eCommerce im Metaverse auf ein neues Level bringen k\u00f6nnen. Viel Spa\u00df beim Lesen!<\/p>","protected":false},"author":5,"featured_media":3588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,18,17],"tags":[],"class_list":["post-3009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dms","category-e-commerce","category-retail-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opportunities with Metaverse | Douglas Marketing Solutions<\/title>\n<meta name=\"description\" content=\"Mark Zuckerberg&#039;s digital parallel world \u2713 the idea behind it \u2713 risks &amp; opportunities of the Metaverse \u27a4 Read more about Metaverse at DMS now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.douglas-marketing-solutions.com\/de\/the-emergence-of-a-parallel-universe-what-the-metaverse-is-and-what-opportunities-it-holds\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opportunities with Metaverse | Douglas Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Mark Zuckerberg&#039;s digital parallel world \u2713 the idea behind it \u2713 risks &amp; 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