Find your perfect fit with DOUGLAS MARKETING SOLUTIONS
DOUGLAS MARKETING SOLUTIONS is positioned as the in-house media agency of DOUGLAS and operates in 9 European markets. It develops targeted full-funnel media campaigns for advertisers in the beauty, health and lifestyle sectors that accompany brands from awareness to sales – always based on valuable 1st-party data. The principle of „data to insights to action“ applies: relevant data points such as purchasing and browsing behavior are used profitably in the targeting of the campaign.
In addition to onsite and offsite solutions, the portfolio also includes product testing and sampling campaigns which, in combination with DOUGLAS CRM data, enable a holistic omnichannel approach – from digital activation to a sustainable positive effect through reviews and user-generated content.
DOUGLAS is Europe’s leading omnichannel provider for beauty and inspires its customers with a unique offering in online shops, partner programs, and approximately 1,840 stores, allowing them to embrace individual beauty. Expanding the successful omnichannel positioning is at the core of the strategy, within which DOUGLAS consistently enhances the customer experience. In the fiscal year 2021/22, DOUGLAS generated revenue of 3.65 billion euros, with a focus on fragrances, makeup, skincare, hair care, as well as health and accessories.