Douglas Retail Media Summit

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Into-The-Data-1600x1200px
Into the data - unlock the power of retailmedia in a cookieless world

Learn more about the opportunities of retail data-based marketing

  • digital industry event for marketing and media experts, advertisers and media agencies
  • information, inspiration and interaction
  • free participation

Our Partners

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Missed the 2022 summit?Stay in the know, watch the speaker sessions here!

Official welcome and overview of the day

Jessica Koch (VP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH)

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The state of Retail Media in Europe - a post pandemic view: is retail media still a boom or overrated?

Daniel Knapp (Chief Economist IAB Europe)

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How retail media can reshape the marketing mix in a BANI world

Jessica Koch (VP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH)

Watch the session
Retail Media Networks - Agency 2.0" presented by Daniel Knapp

Sabine Jünger (OTTO), Jessica Koch (Douglas Marketing Solutions), Torsten Ahlers (MediaMarktSaturn), Uwe Roschmann (Omnicom Media Group Germany), Karin Libowitzky (Accenture Song)

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The Cookiecalypse explained in 15 minutes

Uwe Roschmann (Managing Director Digital Transformation, Omnicom Media Group Germany)

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Masterclass: 360° Brand Consulting "Better data - better results: How to activate a big bang momentum with the use of 1st party data."

Aylin Ersan (Head of Retail Media Douglas Marketing Solutions), Lena Marquardt (Team Lead Client Service & Consulting Douglas Marketing Solutions), Kim Collisy (Digital Manager at SHISEIDO)

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Identity in AdTech: ID-Solutions, 1p data, addressability - Everything Everywhere All at Once?

Achim Schlosser (CTO Net ID)

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The ultimate playbook into a cookieless world – are we ready yet?

presented by Verena Gründel (W&V), Kolja Brosche (LiveRamp), Achim Schlosser (netID), Maren Seitz (Analytic Partners), Aylin Ersan (Douglas Marketing Solutions)

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Masterclass: On-site Advertising: "How to leverage Audience Ads in combination with Sponsored Product Ads for the greatest effect"

Karina Wessels (Team Lead Digital Activation Douglas Marketing Solutions), Robert Kießling (Head of DACH, Retail & Partnership – Retail Media, Criteo), Manant Maheshwari (Global Director E-Retail Media, Coty Inc.)

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"Speed Dating with the Metaverse" How brands should enter the Metaverse and NFT space

Diego Borgo (Metaverse and NFT strategist and advisor | web3 ambassador)

Watch the session
"Speed Dating with the Metaverse" Decentraland and the Sandbox - future advertising channels in the Metaverse

Martin Frericks (Co-Founder + CTO 42 Ads GmbH)

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"Speed Dating with the Metaverse" Shiseido's Journey into the Metaverse

Roxanne Ong (Global Head of Strategy, Innovations and Education – Digital Transformation Office Shiseido)

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How to use the Power of CRM to push repurchase, major usecase in e-commerce

Thomas Wrobel (VP Global Data, BI & CRM Douglas), Jessica Koch (VP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH)

Watch the session
Masterclass: Product Testing and Smart Sampling "The Engine Behind Product Reviews & User Generated Content - Product Testing & Smart Sampling"

Saskia Nettekoven (Team Lead New Business Douglas Marketing Solutions), Thao Tram Lam (Junior New Business & Project Manager Douglas Marketing Solutions), Manant Maheshwari (Global Director E-Retail Media, Coty Inc.)

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Wrap Up of the day

Jessica Koch (VP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH)

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Speaker

Verena Gründel

Editor-in-Chief W&V Advertising and Selling

Uwe Roschmann

Managing Director Digital Transformation, Omnicom Media Group Germany

Torsten Ahlers

Managing Director MediaMarktSaturn

Sabine Jünger

Vice President OTTO Advertising

Kolja Brosche

Country Manager Germany, LiveRamp

Jessica Koch

VP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH

Diego-Borgo

Diego Borgo

Metaverse and NFT strategist and advisor | web3 ambassador

Daniel Knapp

Chief Economist IAB EUROPE

Achim Schlosser

CTO, European netID Foundation

Maren

Maren Seitz

Head of DACH, Analytic Partners

Karin Libowitzky

Managing Director Accenture Song

Martin Frericks

Co-Founder + CTO 42 Ads GmbH

Kim Collisy

Digital Manager at SHISEIDO

Aylin Ersan

Head of Retail Media - Douglas Marketing Solutions

Annalena Bauer

Team Lead Business Development & Sales - Douglas Marketing Solutions

Karina Wessels

Team Lead Digital Activation - Douglas Marketing Solutions

Lena Marquardt

Team Lead Client Service & Consulting - Douglas Marketing Solutions

Saskia Nettekoven

Team Lead New Business - Douglas Marketing Solutions

Wiktoria Grabek

Brand Activation and Retail Media Manager - Douglas Marketing Solutions

Louise Termont

Retail Media Manager - Douglas Marketing Solutions

Eleonora Falso

eCommerce Brand & Content Manager - Douglas Marketing Solutions

Thao Tram Lam

Junior New Business & Project Manager - Douglas Marketing Solutions

Roxanne Ong

Global Head of Strategy, Innovations and Education – Digital Transformation Office Shiseido Co. Ltd

Yasemin Kaya

Retail Media Sales & Business Development Manager - Douglas Marketing Solutions

Aneta Domańska

PUIG Team Leader

Robert Kießling

Head of DACH, Retail & Partnership – Retail Media, Criteo

Thomas Wrobel

Vice President Data, BI & CRM - Douglas

Manant Maheshwari

Global Director of Retail Media - Coty

Elsa Prouteau - Douglas Marketing Solutions

Elsa Prouteau

Key Account Manager Retail Media - E.Leclerc

Romina Marconi

E-Commerce Key Account Manager Prestige Division - Shiseido

Clementina Domenech

E-commerce Key Account Manager - Shiseido

Myriam Chennoufi

E-Commerce Project Manager - Coty Luxury, France

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Verena GründelEditor-in-Chief W&V Advertising and Selling

Verena Gründel has been Editor-in-Chief of W&V since the beginning of 2021. A biology graduate and trained journalist, she wrote for several trade magazines in the communications industry before joining W&V in 2017. She is passionate about brand and transformation stories, has a soft spot for social media and digital marketing, and is a regular presenter on stage. Her heartfelt topics are attitude in marketing, sustainability and diversity.

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Uwe RoschmannManaging Director Digital Transformation, Omnicom Media Group Germany

Uwe Roschmann is the managing director responsible for digital transformation in the Omnicom Group. He is responsible for digital future topics for clients of the network, such as the VW Group. In addition to this global role, Uwe is a member of the Omnicom Media Group management team in Germany. He is driven by topics including commerce, especially social commerce, but also CRM, marketing automation, data-driven marketing solutions, performance media, retail media and social media.

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Torsten AhlersManaging Director MediaMarktSaturn

In his role as Managing Director of Media-Saturn Marketing Retail Media, Torsten Ahlers is responsible for the retail media business/retail marketing for MediaMarktSaturn and is now expanding the business across Europe. Since May 2014, Ahlers built up Otto Group Media as a 100 percent retail media subsidiary of the Otto Group. He also founded a data alliance between the Otto Group and the Ströer Group in 2019, the joint venture OS Data Solutions.

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Sabine JüngerVice President OTTO Advertising

Sabine Jünger is Vice President OTTO Advertising. After working at SPIEGEL and Amazon Advertising, Jünger moved to Pinterest in 2020 as Head of RAFT Northern Europe. Since August 2021, she has been Head of Advertising Services at OTTO and in this position is responsible for OTTO’s retail media business, as well as other marketing services for partners. Jünger has set herself the goal of using retail media to reach customers along the entire customer journey. The potential? Huge.

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Kolja BroscheCountry Manager Germany, LiveRamp

Kolja Brosche is Managing Director and Co-Founder at SkillProjects GmbH, a consulting firm specializing in the transformation and digitalization of companies. Since 2019, he has been building up the German business for LiveRamp. Many years of experience in the digital industry and in the data-driven, programmatic environment have provided a deep understanding of the needs of the industry and also the opportunities that arise in the current situation, especially for retailers.

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Jessica KochVP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH

Jessica Koch is a digital marketer at heart with an entrepreneurial, creative mind. 11 years of experience at L’Oréal in marketing, e-commerce and sales have made her a beauty expert. Her love for brand building, media and digital strategy come together in her position as Vice President New Business & Retail Media at Douglas. As Managing Director of the DOUGLAS Marketing Solutions she is shaping the European retail media unit from strategy to commercialization and ad solutions development.

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Diego-Borgo

Diego BorgoMetaverse and NFT strategist and advisor | web3 ambassador

Diego is metaverse native, Web3 ambassador, NFT collector and advisor to Fortune 500 brands.Diego has work with brands like adidas, Prada, Salesforce, Unilever, L’Oréal, škoda, Porsche, Shell and many web3 native companies and projects.His personal mission is to help mainstream adoption of blockchain and NFT technology.

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Daniel KnappChief Economist IAB EUROPE

Daniel is Chief Economist at IAB Europe, where he works at the intersection of regulation, market analysis and strategic advice. Previously, he was associated expert on media and AI at the European Commission and co-founded an advertising agency. At intelligence firm IHS Markit he was Executive Director for Telecoms, Media and Technology. Daniel is board member at the Institute of European Media Law and several think tanks. He received his PhD from the London School of Economics. His special interest is in data ethics and how digital advertising can reduce carbon emissions.

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Achim SchlosserCTO, European netID Foundation

Achim is a member of the board of the European netID Foundation. As CTO, he is responsible for the products around Single Sign-on and Consent Management / Addressability and drives their strategic development. He is an expert in data protection technologies and their practical implementation on a large scale. Prior to his current role, he worked as a senior manager at KPMG, where he was instrumental in building the data-driven technologies business.

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Maren

Maren SeitzHead of DACH, Analytic Partners

Maren Seitz has been Head of DACH at Analytic Partners since April 2021 and is responsible for brand expansion and client business in the region, in addition to several pan-European client projects. After ten years in Australia, where she worked for various strategy consultancies and the research company Ipsos, among others, Seitz returned to Germany in 2017 to expand the Touchpoint Strategy and Media division at Kantar.

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Karin LibowitzkyManaging Director Accenture Song

Karin Libowitzky joined Accenture Song ASG as Managing Director in May 2021.
Previously, she was responsible for data and digital strategies in various roles – after her time as Deputy Managing Director at Mediacom Interaction, she was Managing Director and Chief Commercial Officer at Next Audience (SinnerSchrader Group) from 2010 to 2016, where she was responsible for developing the proprietary ad server into an innovative data management platform.
Before joining Accenture, she was in the management of dentsu international Holding Group as Germany CEO of Vizeum from 2016-2020.

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Martin FrericksCo-Founder + CTO 42 Ads GmbH

Martin Frericks is the CTO of 42 Ads GmbH and is considered one of the leading serial entrepreneurs and experts for digital marketing and the metaverse in Germany. With his AdTech company 42Ads, founded in 2019, he solves the growing challenges in digital marketing by using novel programmatic technologies and is now one of the first German companies to conquer the Metaverse.

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Kim CollisyDigital Manager at SHISEIDO

Kim Collisy is a Digital Manager at SHISEIDO where she works closely with their E-Retail team to push the brand forward. Her passion for the beauty industry has grown over the past 8 years as she’s worked in different creative and digital agencies for several beauty and lifestyle brands. The lead of many 360° campaigns has given her a deep understanding of a multichannel approach with a digital focus.

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Aylin ErsanHead of Retail Media - Douglas Marketing Solutions

Aylin Ersan is Head of Retail Media and a passionate digital enthusiast with more than 12 years of experience in digital marketing & media strategy on agency, brand and retail side. She has helped build the Retail Media division at DOUGLAS since 2019. Her responsibilities now include the expansion of Retail Media solutions on a European level and the development and implementation of data-driven and insight-based media strategies and campaigns.

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Annalena BauerTeam Lead Business Development & Sales - Douglas Marketing Solutions

Annalena Bauer is responsible for growing the business on a European scale. Driven by her international experience and innovative mindset, she focuses on establishing additional revenue streams for the company, while also building strong relationships. Her passion lies within the data- and digital industry since the very beginning of her professional career. Ever since, she was shaping her expertise in different categories, including Fashion, Beauty, and Electronics, by working in the Affiliate and Retail Media Industry.

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Karina WesselsTeam Lead Digital Activation - Douglas Marketing Solutions

Karina Wessels has been part of the Retail Media Team since 2021 and, as Team Lead Digital Activation, oversees all activation of national and international retail media campaigns. With her many years of experience in performance marketing, including as SEA Manager at DOUGLAS, and her love of digital media, she combines important factors to achieve the best possible results. The focus is on using the right data along the entire customer journey.

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Lena MarquardtTeam Lead Client Service & Consulting - Douglas Marketing Solutions

Lena Marquardt joined DOUGLAS in May 2022 as Teamlead Client Services & Consulting. In this role, her responsibilities include strategic consulting for retail media clients and developing tailored strategies based on real retailer insights. Since 2015, Lena Marquardt has held various positions at MediaCom, Germany’s leading media agency, most recently as Group Head in Client Consulting.

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Saskia NettekovenTeam Lead New Business - Douglas Marketing Solutions

As a media specialist with a great passion for digital transformation and developing new business ideas for the digital age, Saskia Nettekoven worked, among other things, as Digital Media Manager at Wavemaker. In her current job as Teamlead New Business at DOUGLAS Marketing Solutions, she is helping to successfully develop the new DOUGLAS Beauty Tester product.

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Wiktoria GrabekBrand Activation and Retail Media Manager - Douglas Marketing Solutions

Wiktoria Grabek joined DOUGLAS in 2016 as Online Marketing Specialist. Since then she has been developing her passion for digital marketing. She is responsible for raising brand awareness in Polish e-commerce. She believes in constant growth of e-commerce in a post-pandemic world and loves to see how brands are rising using modern advertising solutions.

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Louise TermontRetail Media Manager - Douglas Marketing Solutions

Louise Termont joined DOUGLAS Marketing Solutions in April as a Retail Media Manager in the Netherlands and Belgium. She is responsible for all contacts with Benelux partners, to introduce, plan and manage marketing solutions. With over 6 years of experience in the beauty industry and 3 years in media and marketing, Louise has developed a strong passion for retail media. Her ability to think from a brand’s perspective ensures a fruitful collaboration with her partners.

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Eleonora FalsoeCommerce Brand & Content Manager - Douglas Marketing Solutions

Eleonora is a Brand and Content Manager at DOUGLAS for 6 years and started to work in Retail Media at the beginning of May. Being a web designer at heart with a passion for eCommerce, constantly on the lookout for innovations and new ways to approach online retail, has allowed her to make great strides in her role. Having worked for a considerable amount of time at a marketing agency, she has experiences in working on both sides of the business. Her future aspiration includes building success stories.

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Thao Tram LamJunior New Business & Project Manager - Douglas Marketing Solutions

Thao Tram Lam started at DOUGLAS Marketing Solutions 2 years ago as an intern. After completing her master’s degree, she has now been working as Junior Project Manager in the new business sector since October 2021. As a young professional, she brings passion and a fresh look at new marketing approaches in the beauty industry. Always motivated to take on new challenges, she wants to help shape digital trends of the future.

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Roxanne OngGlobal Head of Strategy, Innovations and Education – Digital Transformation Office Shiseido Co. Ltd

Roxanne Ong is the Global Head of Strategy, Innovations and Education at the Digital Transformation Office at Shiseido Global. She works with brands, business units and partners within the Shiseido global ecosystem to navigate and leverage the endless waves of disruptions and opportunities brought about by persistent technological advancements. Her current passion points are in Data, AI, Web3, the Metaverse, the Future of Beauty and the Future of Work.
A 20+ year veteran of the digital tech space, Roxanne’s diverse and global professional experiences spans global corporations, tech start-ups and consultancies, holding key management roles across Branding, CRM, Loyalty, and Commerce disciplines at Estee Lauder Corporation, W Hotels, St Regis Hotels, Ogilvy One, Hailo (now MyTaxi) and General Assembly. A data and design junkie, Roxanne will speak and interpret in Excel and Eames when the opportunity calls for it.

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Yasemin KayaRetail Media Sales & Business Development Manager - Douglas Marketing Solutions

Yasemin Kaya joined the DOUGLAS Retail Media team in August and focuses on building strong relationships with brands and partners as a Sales and Business Development Manager. She is passionate to establish retail media by introducing and consulting the different solutions and possibilities. With over 10 years of experience in different parts of the digital industry such as Mobile Advertising and Google ad solutions she has a strong knowledge for guiding through a media portfolio and building high empathy for a brand’s need.

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Aneta Domańska PUIG Team Leader

Marketing Professional with 13 years of experience in managing Luxury & Premium beauty brands; Vast experience in full P&L responsibility, New Product Launching, Trade Marketing, Presentations & Trainings, Media Strategy & Media Planning, Public Relations, People Management. Currently responsible for PUIG brand portfolio in Poland: Paco Rabanne, Carolina Herrera, Jean Paul Gaultier, Antonio Banderas, Victorio & Lucchino, Benetton.

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Robert KießlingHead of DACH, Retail & Partnership – Retail Media, Criteo

Robert Kießling has been working for the global technology company Criteo with the world’s leading commerce media platform for over four years. In his current position, he heads the Retail Media – Retail & Partnership division, overseeing the needs of active retailers and taking responsibility for new customer business in German-speaking countries.

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Thomas WrobelVice President Data, BI & CRM - Douglas

Thomas Wrobels bundles the Data Office under one roof and is thus responsible for the areas of Data, Business Intelligence, Analytics and CRM. He is involved in the strategic development of the CRM programme at Douglas. Before his current role, he built up various digital marketing channels at trivago and worked in a large network media agency and a full service eCommerce solution. He is a proven digital expert with more than 10 years of experience in online marketing communication, performance marketing & CRM.

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Manant MaheshwariGlobal Director of Retail Media - Coty

Manant is Global Director of Retail Media at Coty, He works in a hybrid role between the eCommerce and Media teams, supporting Coty teams globally in ensuring top placements for their products across various retailer websites and digital points of sale. Previously, he built the Retail Media team at Jellyfish, a leading digital agency. A data-driven professional, he is passionate about using full funnel Retail Media solutions to perfectly align Coty’s commercial and media strategy.

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Elsa Prouteau - Douglas Marketing Solutions

Elsa ProuteauKey Account Manager Retail Media - E.Leclerc

Elsa Prouteau is a Retail Media expert with more than 5 years of experience at Leclerc in Retail Media Sales Team and at Mars Petcare France as Retail Media Manager. Her passion for ecommerce and sales come together in her new position as Retail Media Sales Manager for French Market. Her goal is to build strong relationship with clients in order to help them to grow and to connect with their customers.

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Romina MarconiE-Commerce Key Account Manager Prestige Division - Shiseido

Romina Marconi is a passionate and motivated professional in beauty sector for over 10 years. After first experience in Chanel Beauty in marketing department, she reached Shiseido Group and focused on Trade Marketing management. Now with the new position as  E-Key Account Manager for Shiseido & Clé de Peau Beauté brands, she is highly oriented to drive sales and to leverage brands visibility through online channel.

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Clementina DomenechE-commerce Key Account Manager - Shiseido

Clementina Domenech, after a first experience in Fashion 7 years ago, worked in L’Oréal as Digital Marketing and then landed at Shiseido, where after an enriching experience in Trade Marketing she is now focused on the development of the online channel for the fragrance division as E-Key Account Manager, driving sales and increasing Brand’s online presence within the e-Retailers. She strongly believes in the power of beauty, and she is enthusiastic about taking part in making people feel good.

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Myriam ChennoufiE-Commerce Project Manager - Coty Luxury, France

Myriam Chennoufi is an e-commerce project manager for Coty Luxury with an ambitious and optimistic mind. She works in e-commerce since 9 years with several experiences, it helped her to understand the e-commerce market and all challenges linked to improve a UX and develop the performance.

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Don't miss our latest retail media news!

Agenda

Intro
"Official welcome and overview of the day"

Jessica Koch (VP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH)

Keynote:
"The state of Retail Media in Europe - a post pandemic view: is retail media still a boom or overrated?"

Daniel Knapp (Chief Economist IAB Europe)

Keynote:
"How retail media can reshape the marketing mix in a BANI world"

Jessica Koch (VP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH)

Panel Discussion:
"Retail Media Networks - Agency 2.0"
presented by Daniel Knapp

Sabine Jünger (OTTO), Jessica Koch (Douglas Marketing Solutions), Torsten Ahlers (MediaMarktSaturn), Uwe Roschmann (Omnicom Media Group Germany), Karin Libowitzky (Accenture Song)

Lunch break

Impulse Speech:
"The Cookiecalypse explained in 15 minutes"

Uwe Roschmann (Managing Director Digital Transformation, Omnicom Media Group Germany)

Masterclass: 360° Brand Consulting
"Better data - better results: How to activate a big bang momentum with the use of 1st party data."

Aylin Ersan (Head of Retail Media Douglas Marketing Solutions), Lena Marquardt (Team Lead Client Service & Consulting Douglas Marketing Solutions), Kim Collisy (Digital Manager at SHISEIDO)

Impulse Speech:
"Identity in AdTech: ID-Solutions, 1p data, addressability - Everything Everywhere All at Once?"

Achim Schlosser (CTO Net ID)

Panel discussion:
"The ultimate playbook into a cookieless world – are we ready yet?"

presented by Verena Gründel (W&V), Kolja Brosche (LiveRamp), Achim Schlosser (netID), Maren Seitz (Analytic Partners), Aylin Ersan (Douglas Marketing Solutions)

Masterclass: On-site Advertising:
"How to leverage Audience Ads in combination with Sponsored Product Ads for the greatest effect"

Karina Wessels (Team Lead Digital Activation Douglas Marketing Solutions), Robert Kießling (Head of DACH, Retail & Partnership – Retail Media, Criteo), Manant Maheshwari (Global Director E-Retail Media, Coty Inc.)

Inspo Keynote - "Speed Dating with the Metaverse"
How brands should enter the Metaverse and NFT space

Diego Borgo (Metaverse and NFT strategist and advisor | web3 ambassador)

Inspo Keynote - "Speed Dating with the Metaverse"
Decentraland and the Sandbox - future advertising channels in the Metaverse

Martin Frericks (Co-Founder + CTO 42 Ads GmbH)

Inspo Keynote - "Speed Dating with the Metaverse"
Shiseido's Journey into the Metaverse

Roxanne Ong (Global Head of Strategy, Innovations and Education – Digital Transformation Office Shiseido)

Coffee break

Fireside Chat:
"How to use the Power of CRM to push repurchase, major usecase in e-commerce

Thomas Wrobel (VP Global Data, BI & CRM Douglas), Jessica Koch (VP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH)

Masterclass: Product Testing and Smart Sampling
"The Engine Behind Product Reviews & User Generated Content - Product Testing & Smart Sampling"

Saskia Nettekoven (Team Lead New Business Douglas Marketing Solutions), Thao Tram Lam (Junior New Business & Project Manager Douglas Marketing Solutions), Manant Maheshwari (Global Director E-Retail Media, Coty Inc.)

Closing:
"Wrap Up of the day"

Jessica Koch (VP New Business & Retail Media / Managing Director Douglas Marketing Solutions)

Country Specials in local language: German, Polish, French, Italian, Dutch
Annalena Bauer (Team Lead Business Development & Sales Douglas Marketing Solutions), Eleonora Falso (eCommerce Brand & Content Manager Italy), Wiktoria Grabek (Brand Activation and Retail Media Manager Poland), Louise Termont (Retail Media Manager Netherlands), Elsa Prouteau (Retail Media Sales Manager for France), Yasemin Kaya (Retail Media Sales & Business Development Manager)
Q&A Session 15-30 Minutes

MAIN STAGE

SIDE STAGE

Panel Discussion:
"Retail Media Networks - Agency 2.0"
presented by Daniel Knapp

Sabine Jünger (OTTO), Jessica Koch (Douglas Marketing Solutions), Torsten Ahlers (MediaMarktSaturn), Uwe Roschmann (Omnicom Media Group Germany), Karin Libowitzky (Accenture Song)

Country Specials in local language: German, Polish, French, Italian, Dutch
Annalena Bauer (Team Lead Business Development & Sales Douglas Marketing Solutions), Eleonora Falso (eCommerce Brand & Content Manager Italy), Wiktoria Grabek (Brand Activation and Retail Media Manager Poland), Louise Termont (Retail Media Manager Netherlands), Elsa Prouteau (Retail Media Sales Manager for France), Yasemin Kaya (Retail Media Sales & Business Development Manager)
Q&A Session 15-30 Minutes

Lunch break

Impulse Speech:
"The Cookiecalypse explained in 15 minutes"

Uwe Roschmann (Managing Director Digital Transformation, Omnicom Media Group Germany)

Masterclass: 360° Brand Consulting
"Better data - better results: How to activate a big bang momentum with the use of 1st party data."

Aylin Ersan (Head of Retail Media Douglas Marketing Solutions), Lena Marquardt (Team Lead Client Service & Consulting Douglas Marketing Solutions), Kim Collisy (Digital Manager at SHISEIDO)

Impulse Speech:
"Identity in AdTech: ID-Solutions, 1p data, addressability - Everything Everywhere All at Once?"

Achim Schlosser (CTO Net ID)

Panel discussion:
"The ultimate playbook into a cookieless world – are we ready yet?"

presented by Verena Gründel (W&V), Kolja Brosche (LiveRamp), Achim Schlosser (netID), Maren Seitz (Analytic Partners), Aylin Ersan (Douglas Marketing Solutions)

Masterclass: On-site Advertising:
"How to leverage Audience Ads in combination with Sponsored Product Ads for the greatest effect"

Karina Wessels (Team Lead Digital Activation Douglas Marketing Solutions), Robert Kießling (Head of DACH, Retail & Partnership – Retail Media, Criteo), Manant Maheshwari (Global Director E-Retail Media, Coty Inc.)

Inspo Keynote - "Speed Dating with the Metaverse"
How brands should enter the Metaverse and NFT space

Diego Borgo (Metaverse and NFT strategist and advisor | web3 ambassador)

Inspo Keynote - "Speed Dating with the Metaverse"
Decentraland and the Sandbox - future advertising channels in the Metaverse

Martin Frericks (Co-Founder + CTO 42 Ads GmbH)

Inspo Keynote - "Speed Dating with the Metaverse"
Shiseido's Journey into the Metaverse

Roxanne Ong (Global Head of Strategy, Innovations and Education – Digital Transformation Office Shiseido)

Coffee break

Fireside Chat:
"How to use the Power of CRM to push repurchase, major usecase in e-commerce"

Thomas Wrobel (VP Global Data, BI & CRM Douglas), Jessica Koch (VP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH)

Masterclass: Product Testing and Smart Sampling
"The Engine Behind Product Reviews & User Generated Content - Product Testing & Smart Sampling"

Saskia Nettekoven (Team Lead New Business Douglas Marketing Solutions), Thao Tram Lam (Junior New Business & Project Manager Douglas Marketing Solutions), Manant Maheshwari (Global Director E-Retail Media, Coty Inc.)

Closing:
"Wrap Up of the day"

Jessica Koch (VP New Business & Retail Media / Managing Director Beauty Media Solutions GmbH)

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