Meet the team

We are passionate about Retail Media! Led by Jessica Wegner (formerly Koch), our team of digital and media experts is dedicated to craft Retail Media campaigns that drive engagement and boost sales. Passion, results, and transparency with customers are at the heart of what we do. We’re here to make your brand visible to the right target audience. With data-driven media campaigns and insightful and transparent reports, we help you achieve your business go

Campaign Management

The Campaign Management team is responsible for ensuring successful and on-time execution of all campaigns by developing effective media plans and performance optimization based on benchmarks, success patterns, and drive knowledge transfer across the team. We provide meaningful reporting that demonstrates campaign success and ROI to clients.

We ensure the overall campaign execution in all markets, including DOUGLAS Beauty Tester, DOUGLAS Smart Sampling and CRM solutions, and are in direct exchange with all stakeholders from Sales to Client Services and externals to get campaigns executed efficiently and on-time to achieve the best results.

Sales & Business Development

The Sales & Business Development Team is responsible for developing and implementing our sales strategies across all our global markets. We build strong relationships with both new and existing clients in the respective countries, and our primary goal is to identify and satisfy their individual needs.

To achieve this, we work closely with other internal teams like Client Services and Campaign Management, do sales presentations and advise our clients during negotiations and contract discussions to enable powerful leverage synergies with an international approach. Our other responsibility is to develop new business opportunities and drive the global business growth of DOUGLAS Marketing Solutions forward.

Client Services & Consulting

The Client Services and Consulting team is responsible for providing strategic advice to our clients regarding Retail Media campaigns. We provide holistic deep-dive analyses on the overall brand performance in comparison to the category and thus, identify headroom for our clients. Moreover, we can conduct more detailed analyses of the campaign performance and identify synergies between different Retail Media solutions.

We translate these insights into actionable media plans and provide guidance to our clients in the day-to-day business or within a yearly strategy process. To do so, we collaborate closely with the Campaign Management and Sales team to ensure service excellence. We also develop case studies to be distributed on our channels and for internal upskilling.

B2B Marketing

The B2B Marketing team at DOUGLAS Marketing Solutions plays a pivotal role in cultivating a strong and distinctive brand identity. We are responsible for overseeing all marketing and PR activities aimed at making our brand recognizable.

This includes strategic planning and execution of communication measures and the automation of them. Our team manages the DOUGLAS Marketing Solutions website, LinkedIn account, YouTube channel, newsletter and event marketing.

Through these platforms, we strive to provide our followers with meaningful insights through case studies and more, industry updates, and exclusive offers, while also giving business updates.

Process Automation

The Process Automation team is a technology-agnostic team responsible for building innovative tools and technology to improve processes and ensure efficiency in Business operations.

This includes projects like automating and optimizing our order to cash process, reporting & dashboard solutions, marketing automation, self-service and creative management solutions. Our task is to identify the challenges faced by the business and come up with innovative solutions to resolve them through automated workflows and streamlined processes.

We work in different functional teams to reduce efforts at every stage of the journey while keeping customers at the center.

Product & Innovation

The Product & Innovation Team harnesses the rich tapestry of DOUGLAS’ first-party data, crafting best-in-class marketing solutions that captivate both marketers and shoppers alike.

Our mission is to empower marketers with game-changing results while inspiring shoppers throughout their journey with personalized messaging from their favorite brands precisely when it matters most, influencing the purchasing decision. Our team is the heartbeat of Retail Media innovation, where we redefine the shopping experience through strategic advancements in marketing opportunities.

We elevate brands with a synergy where innovation seamlessly meets retail excellence.

Interested in joining our team?

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