DOUGLAS Smart Sampling

– Innovative Marketing with Product Samples

Find out how the new generation of reviews can give you the ultimate boost in awareness.

Discover Smart Sampling from DOUGLAS: We bring your samples together with your desired target group, use re-engagement and offer you the full power of product reviews. 

Market Penetration with Smart Sampling

Few things are more persuasive to consumers than trying out a product with all their senses and, above all, in their familiar environment. The new generation of reviews is ushering in new purchase decision processes with trusted reviews. Proven to be one of the top 5 reasons for repeat purchases, this marketing method offers brands a prime opportunity to drive long-term sales. Sampling ensures rapid market penetration, has a strong word-of-mouth effect and builds brand loyalty.

Finding matching testers

With our powerful Douglas Smart Sampling program, the optimal tester group is first thoroughly acquired via various channels. The diverse and targeted activation campaigns are carried out on and off-site. We use various data pools, from CRM and DMP to browsing data, to match the samples with the right audience. Douglas Smart Sampling is targeted, freebiehunter-free and ensures multiple contacts with the tester. We offer 360° campaign management, including activation through data-driven matchmaking, testing with individually branded sampling boxes and re-engagement within a dual mailing retargeting to drive reviews, sales and insights about our testers.

DOUGLAS Smart Sampling Product Testing with Retargeting

Sophisticated retargeting measures in the form of “Request for Feedback Mail” and “Drive to Purchase Mail”, target the real interest of your target group after the test phase. Overall, the product tests offer a wide range of benefits, such as: 

  • Special look: All sample packaging can be personalized. This way, the samples arrive at the testers’ homes in appealing packaging, creating an emotional connection. 
  • From testers to buyers: In the “Request for Feedback Mail”, we ask all testers for a review, which is published on the respective product detail page in the DOUGLAS online store. We also collect demographic and product-related data. In addition, in the “Drive to Purchase Mail”, we also encourage testers to purchase the full-size product.
  • Additional bonus: “Real-time engagement” with the help of a Douglas live stream or external influencers can further increase interest in the product. Here, convinced users can motivate other followers to apply for the sampling or buy the product directly.

Ready for your own personalized sampling campaign? 

Book Smart Sampling from DOUGLAS Marketing Solutions for fast market penetration, many reviews in a short time and the ultimate brand experience!  Contact us today to successfully market your products with DOUGLAS Smart Sampling!

Frequently Asked Questions

Questions about product launch or our marketing strategy?
Here you will find answers to frequently asked questions.

What costs will you incur with Smart Sampling?
Our pricing model is based on packaging, the number of samples, and the channels used. The prices vary individually between €3 and €6 per product sample.

What is the number of testers per campaign?
Our basic package includes 5,000 testers. You have the option to add up to 10,000 testers to the basic package.

How does DOUGLAS Smart Sampling contribute to the successful marketing of my products?
DOUGLAS Smart Sampling uses data-based matchmaking to assign your samples to the right target group. The product tests help to increase brand awareness and strengthen the positioning in the competition.

How does the product management of DOUGLAS Smart Sampling support my advertising campaign and positioning of my brand?
Our product management team develops campaigns individually tailored to your goals and the needs of the target group. We use data-based matchmaking. Our strategies are aimed at strengthening the respective brand through effective product marketing and targeted product launch. We support you in achieving your goals and successfully positioning your brand in the competition.

Ready to get started with DOUGLAS Smart Sampling?
Utilize our expertise to increase the awareness of your brand with qualitative product contact. Let us advise you on an optimal strategy and create an unparalleled brand experience for your target group. Choose now the perfect form of modern marketing in the beauty sector with DOUGLAS Marketing Solutions

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