DOUGLAS Beauty Tester
Explore the power of Word of Mouth Marketing and optimize the performance of your products through high-quality reviews from the DOUGLAS community.
With our DOUGLAS Beauty Tester product testing program, your product will benefit from product reviews and user-generated content in the DOUGLAS online shop and on social media.
Introducing the DOUGLAS Beauty Tester
The power of word of mouth
92%* of consumers are more likely to rely on word of mouth in the form of product reviews. 25-40%* of all traffic and lead generation comes from earned media. A company’s brand is no longer primarily defined by its advertising, but mainly by what people say about it. This underscores the importance of a smart advertising campaign. Our testers function as nano-influencers and share their experiences as product reviews on DOUGLAS and user-generated content on social networks, thereby increasing your brand’s reach!
*Source: Social Media today 2020
Powerful campaigns for your company
The DOUGLAS Beauty Tester offers your company the opportunity to launch campaigns that focus on the heart of your target group. By using our extensive CRM data pool of around 47 million beauty enthusiasts, we are able to reach the perfect testers for your product based on brand and category preferences as well as buying behavior. Our ultimate goal is to have a long-term, positive impact on your conversions.
Our 360° advertising campaigns
Our DOUGLAS Beauty Tester campaigns cover the entire customer journey. From building awareness to creating a lasting positive impact, we promote and activate selected CRM customers via newsletter and motivate them to buy your products.
Authenticity through our Trust Seal
If at least 80% of the testers recommend your product, it will receive the DOUGLAS Beauty Tester Trust Seal. This seal is displayed on the DOUGLAS Beauty Tester content page in the DOUGLAS online store and underlines the authenticity of your brand, as it identifies your product as a genuine recommendation from beauty fans who have actually received and tested it.
Ready for your next campaign?
Are you ready to take advantage of this opportunity and start your next advertising campaign with us? Contact us and let’s plan your product test together!
Frequently Asked Questions
Do you have any unanswered questions?
Here you will find the answers to frequently asked questions!
How many testers are selected per advertising campaign?
How are suitable testers for my campaign determined?
Will all participants be informed if they have been selected as testers?
How long does a promotional campaign last?
How much lead time does a campaign need?
What is the guaranteed review rate?
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