Stop guessing. Start retail data-based marketing.

As Europe’s leading beauty retailer, Douglas offers your brand a unique stage to target a beauty- and lifestyle-savvy audience.

Experience how to turn a treasure trove of first-hand data into tangible campaign results!

Targeted approach through First-Party-Data

We ensure your brand’s success using our most valuable asset: a unique combination of first-party e-commerce, store and CRM data. This allows us to provide comprehensive, data-based targeting options, as well as identify and reach the audience most likely to show high interest in and buy your products.

Digital media campaigns perfectly aligned with your brand

Whether you want to increase your brand presence at Douglas stores or reach relevant audiences online and through social channels, we have the right solution. With our help, you’ll achieve your branding and performance goals.

ON-SITE CAMPAIGNS

OFF-SITE CAMPAIGNS

PRODUCT-TEST CAMPAIGNS

Get access to beauty shoppers around Europe

>2400

Stores across Europe

>44M

CRM member (beauty card holder)

#1

Retail beauty app in Europe

>32M

Online shop visits per month

>4M

Followers on social media

>500

Selectable cluster segments

We offer strategic consulting, professional campaign management & transparent reporting

ANALYSIS & STRATEGY

We develop powerful customized media strategies based on the “data-to-insights-to-action” principle. We crunch the available data, generate unique insights on your target group, and develop an activation strategy.


360° campaign
management

PLANNING & IMPLEMEN­TATION

After developing a strategy, we create a detailed media plan complete with performance values and KPIs. Then the campaign proceeds to operational management. 

CONTROL & REPORTING

Once the campaign is live, the ad operations team continuously optimizes delivery. Interim reporting keeps you in the loop. A transparent final report and joint evaluation of the results comes at the conclusion of the campaign.

Latest Posts

Turning 1€ into 9€: How Biotherm used sponsored product ads to boost its Christmas business

Whereas offline retailers have static shelves, online stores feature dynamic product feeds. Thus, a solid online marketing strategy is required to ensurethat products are highly during Christmas season as one of the major shopping occasions of the year. Using sponsored product ads and partnering with Douglas Marketing Solutions, Biotherm’s hero line “Life Plankton” secured pole position in Douglas’ online shop during the holidays.

Contact us

Looking to learn more about Douglas Marketing Solutions? Simply write via the contact form or email.

marketingsolutions@douglas.de


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