Stop guessing. Start retail data-based marketing.
As Europe’s leading beauty retailer, Douglas offers your brand a unique stage to target a beauty- and lifestyle-savvy audience.
Experience how to turn a treasure trove of first-hand data into tangible campaign results!
Targeted approach through First-Party-Data
We ensure your brand’s success using our most valuable asset: a unique combination of first-party e-commerce, store and CRM data. This allows us to provide comprehensive, data-based targeting options, as well as identify and reach the audience most likely to show high interest in and buy your products.
Get access to beauty shoppers around Europe
Stores across Europe
CRM member (beauty card holder)
Retail beauty app in Europe
Online shop visits per month
Followers on social media
Selectable cluster segments
We offer strategic consulting, professional campaign management & transparent reporting
ANALYSIS & STRATEGY
We develop powerful customized media strategies based on the “data-to-insights-to-action” principle. We crunch the available data, generate unique insights on your target group, and develop an activation strategy.
PLANNING & IMPLEMENTATION
After developing a strategy, we create a detailed media plan complete with performance values and KPIs. Then the campaign proceeds to operational management.
CONTROL & REPORTING
Once the campaign is live, the ad operations team continuously optimizes delivery. Interim reporting keeps you in the loop. A transparent final report and joint evaluation of the results comes at the conclusion of the campaign.
The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!
Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
Cookieless World – what the end of third party cookies means for DMS and how we can still remain successful
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you’ll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!