Stop guessing. Start retail data-based marketing.

As Europe’s leading beauty retailer, Douglas offers your brand a unique stage to target a beauty- and lifestyle-savvy audience.

Experience how to turn a treasure trove of first-hand data into tangible campaign results!

Targeted approach through First-Party-Data

We ensure your brand’s success using our most valuable asset: a unique combination of first-party e-commerce, store and CRM data. This allows us to provide comprehensive, data-based targeting options, as well as identify and reach the audience most likely to show high interest in and buy your products.

Digital media campaigns perfectly aligned with your brand

Whether you want to increase your brand presence at Douglas stores or reach relevant audiences online and through social channels, we have the right solution. With our help, you’ll achieve your branding and performance goals.

ON-SITE CAMPAIGNS

OFF-SITE CAMPAIGNS

PRODUCT-TEST CAMPAIGNS

Get access to beauty shoppers around Europe

>2400

Stores across Europe

>44M

CRM member (beauty card holder)

#1

Retail beauty app in Europe

>32M

Online shop visits per month

>4M

Followers on social media

>500

Selectable cluster segments

We offer strategic consulting, professional campaign management & transparent reporting

ANALYSIS & STRATEGY

We develop powerful customized media strategies based on the “data-to-insights-to-action” principle. We crunch the available data, generate unique insights on your target group, and develop an activation strategy.


360° campaign
management

PLANNING & IMPLEMEN­TATION

After developing a strategy, we create a detailed media plan complete with performance values and KPIs. Then the campaign proceeds to operational management. 

CONTROL & REPORTING

Once the campaign is live, the ad operations team continuously optimizes delivery. Interim reporting keeps you in the loop. A transparent final report and joint evaluation of the results comes at the conclusion of the campaign.

Latest Posts

Ratings & Reviews – how do customer reviews contribute to success?

Even though shop and product descriptions provide customers with important information during online shopping, consumers today buy primarily on the basis of customer ratings and reviews. Ratings and reviews help other consumers to form an impression of the product, to obtain information about the quality and the service and to create trust. That's why authentic and good customer reviews are worth their weight in gold, especially in e-commerce, where the product cannot be tested by the consumer. In this blog post, we explain what exactly is meant by ratings and reviews, why these types of customer evaluations are so important, what opportunities and risks they entail and how your company can use customer evaluations to its advantage.

Douglas Beauty Tester – product tests for new products and bestsellers with qualitative reviews

The power of product reviews and product tests on the web is still unbroken. In e-commerce these days, it almost doesn't matter what the product is, the consumer almost always looks at the reviews under the product and even on other platforms, such as YouTube or Instagram, before buying. This kind of word-of-mouth marketing is extremely powerful and, in the worst case scenario, can lead to a product not being purchased if the feedback is bad. This post is especially aimed at people or entire companies who want to learn how to acquire good and honest reviews from real consumers for their products. Here you can find out what product tests can do for you, how the product tests work as part of the Douglas Beauty Tester programme by Douglas Marketing Solutions and which packages can be useful for you as a retailer.

Changed media use behaviour in Germany: What influence does Covid-19 have on media use?

The Covid 19 virus has left its mark on our lives, including our media use behaviour. Media use refers to the consumption of all media offerings and mass media, including analogue and online offerings, such as television, radio, podcasts, video-on-demand, print media and many more. This blog post focuses on how media consumption has changed in each area and what impact the Covid 19 virus has had on this change and what will be important in the future. Hence, the information refers to the year 2020 and 2021.

Contact us

Looking to learn more about Douglas Marketing Solutions? Simply write via the contact form.


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