Stop guessing. Start retail data-based marketing.
As Europe’s leading beauty retailer, Douglas offers your brand a unique stage to target a beauty- and lifestyle-savvy audience.
Experience how to turn a treasure trove of first-hand data into tangible campaign results!
Targeted approach through First-Party-Data
We ensure your brand’s success using our most valuable asset: a unique combination of first-party e-commerce, store and CRM data. This allows us to provide comprehensive, data-based targeting options, as well as identify and reach the audience most likely to show high interest in and buy your products.
Get access to beauty shoppers around Europe
Stores across Europe
CRM member (beauty card holder)
Retail beauty app in Europe
Online shop visits per month
Followers on social media
Selectable cluster segments
We offer strategic consulting, professional campaign management & transparent reporting
ANALYSIS & STRATEGY
We develop powerful customized media strategies based on the “data-to-insights-to-action” principle. We crunch the available data, generate unique insights on your target group, and develop an activation strategy.
PLANNING & IMPLEMENTATION
After developing a strategy, we create a detailed media plan complete with performance values and KPIs. Then the campaign proceeds to operational management.
CONTROL & REPORTING
Once the campaign is live, the ad operations team continuously optimizes delivery. Interim reporting keeps you in the loop. A transparent final report and joint evaluation of the results comes at the conclusion of the campaign.