Behind The Scenes: Abhijeet Rao – AdTech Architect & Process Manager
Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
What drives me?
Challenging projects, inspiring teamwork and the opportunity to combine data and technology. My motivation is to achieve data-driven results. As an AdTech Architect & Process Manager, I am driven by the daily challenge. My goal is to always learn new things to develop ideas for improvement or find ways to solve problems – the only way to move forward.
What makes my work special?
The online world is constantly changing – and so is my work. Futuristic projects, such as a world without cookies, 1st-party data solutions or Customer Data Platforms (CDPs), require dynamism and creativity. Together with an enthusiastic and motivated team, the search for innovative solutions makes my work so special. It’s a constantly changing and evolving environment – and I have a front row seat. It excites me to observe this process and to help shape how something bigger emerges from a simple idea.
What is my tip for beauty brands?
In the world of digital advertising, dynamism is a crucial success factor. The disappearance of third-party cookies will turn this world upside down. So, my advice to beauty brands is: reduce your brand’s dependence on third-party data. Rather, take advantage of DOUGLAS’ rich first-party data to target your very valuable users in a highly relevant environment.
At DOUGLAS MARKETING SOLUTIONS, we generate a large field of data from 1st-party solutions. The combination of high-quality data, audience reach and the right technological resources at DOUGLAS will help you successfully achieve a wide range of your campaign goals.
