Blog
Choose a category
All categories
Success for your brand with Mail Hashing – DOUGLAS MARKETING SOLUTIONS
The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!
Behind The Scenes: Abhijeet Rao – AdTech Architect & Process Manager
Programmatic advertising, ad operations and tech integration - this is just Abhijeet's language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
Cookieless World – what the end of third party cookies means for DMS and how we can still remain successful
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you'll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!
The emergence of a parallel universe – what the metaverse is and what opportunities it holds.
Since Facebook founder Mark Zuckerberg renamed his company FACEBOOK INC to META PLATTFORMS INC and announced that he had laid the foundation for a whole "metaverse", the English term "metaverse" has been on everyone's lips. But what exactly is it all about? Which new doors are opened for companies by such a digital universe? In this blog post, you will learn everything about the background as well as the ideas and perspectives of Mark Zuckerberg and his Metaverse and how companies like DOUGLAS can bring their eCommerce to a new level in the Metaverse. Have fun reading!
Behind the Scenes: Lena Schütze – Digital Media Consultant
Lena Schütze is Digital Media Consultant at Douglas Marketing Solutions. With 4 years of agency experience, especially in digital media & channels for various industries from the retail, fashion & beauty sectors, she is the specialist for the digital media presence for brands. She focuses on holistic media consulting and planning along the entire customer journey with a focus on digital touchpoints. Digital native by heart - already during her master studies in Digital Business Management with a focus on Digital Marketing, Lena started in Performance Marketing on the agency side. Thanks to her experience and personal motivation, Lena is the ideal partner for brands wanting to grow in the digital media business.
DOUGLAS Golden Rules for data-based retail marketing
If you are aiming to increase the reach of your brand and want to make your products better known and promote them in a targeted way, you can hardly avoid retail marketing. A strategy that is individually tailored to your brand is crucial for successful implementation. But in order to be able to fine-tune this and focus the ads on exactly the right target group, we need data. All the better, then, that we at DOUGLAS MARKETING SOLUTIONS have access to a broad platform and can thus precisely analyse the buying behaviour of your target group. Instead of guessing, we help you access concrete data and invest smartly. In this article, we explain how you can develop sponsored product ads and audience ads based on data and give you the golden rules for retail marketing. Have fun reading!
