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The emergence of a parallel universe – what the metaverse is and what opportunities it holds.

Since Facebook founder Mark Zuckerberg renamed his company FACEBOOK INC to META PLATTFORMS INC and announced that he had laid the foundation for a whole "metaverse", the English term "metaverse" has been on everyone's lips. But what exactly is it all about? Which new doors are opened for companies by such a digital universe? In this blog post, you will learn everything about the background as well as the ideas and perspectives of Mark Zuckerberg and his Metaverse and how companies like DOUGLAS can bring their eCommerce to a new level in the Metaverse. Have fun reading!

Lena Schütze - Digital Media Consultant bei DMS

Behind the Scenes: Lena Schütze – Digital Media Consultant

Lena Schütze is Digital Media Consultant at Douglas Marketing Solutions. With 4 years of agency experience, especially in digital media & channels for various industries from the retail, fashion & beauty sectors, she is the specialist for the digital media presence for brands. She focuses on holistic media consulting and planning along the entire customer journey with a focus on digital touchpoints. Digital native by heart - already during her master studies in Digital Business Management with a focus on Digital Marketing, Lena started in Performance Marketing on the agency side. Thanks to her experience and personal motivation, Lena is the ideal partner for brands wanting to grow in the digital media business.

Golden Rules bei Douglas Marketing Solutions

DOUGLAS Golden Rules for data-based retail marketing

If you are aiming to increase the reach of your brand and want to make your products better known and promote them in a targeted way, you can hardly avoid retail marketing. A strategy that is individually tailored to your brand is crucial for successful implementation. But in order to be able to fine-tune this and focus the ads on exactly the right target group, we need data. All the better, then, that we at DOUGLAS MARKETING SOLUTIONS have access to a broad platform and can thus precisely analyse the buying behaviour of your target group. Instead of guessing, we help you access concrete data and invest smartly. In this article, we explain how you can develop sponsored product ads and audience ads based on data and give you the golden rules for retail marketing. Have fun reading!

Artificial Intelligence bei Douglas Marketing Solutions

Artificial Intelligence – AI technology for the skin

As technology continues to evolve, AI is a powerful tool that is opening up new opportunities in the beauty industry. With the help of artificial intelligence, beauty brands can offer their users experiences that can increase customer loyalty and sales. But what is Artificial Intelligence and what opportunities does it offer? In this blog post, you will learn what is possible with AI and how we are already using it at DOUGLAS. Have fun!

Annalena Bauer - Team Lead Business Development & Sales_Teaser

Behind The Scenes: Annalena Bauer – Team Lead Business Development & Sales

Annalena Bauer is our new power woman in the team. As a highly committed team player, who is professionally and privately committed to women empowerment and diversity, she not only embodies the woman of today, but also reflects the identity of DOUGLAS MARKETING SOLUTIONS. Through many different positions in the affiliate marketing industry and retail media, she has already gained a lot of professional experience. In addition, she carries a great passion for innovation and the further development of the digital and advertising world, which is reinforced by her drive to discover and learn new things. With Annalena as a team leader in Business Development & Sales, we have an all-rounder in our team for whom no problem is unsolvable.

Augmented Reality by DOUGLAS – the BEAUTY MIRROR turns online shopping into a true shopping experience 

In the make-up world, shopping online can be difficult for many customers. If, for example, you don't know exactly which product you need in which colour, you may get the wrong tone. To counteract this, DOUGLAS has introduced the innovative BEAUTY MIRROR in the app: An augmented reality application within the DOUGLAS app that allows customers to virtually test make-up products. In this blog post, you can find out how DOUGLAS uses this concept to offer its customers in the online shop advice that almost feels like at the counter in the store and how the Beauty Mirror Brands benefit at the same time. Enjoy reading!

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