02.08.2021

Behind the Scenes: Leyla Bakhshaliyeva – Digital Activation Manager

Category: Behind-The-Scenes DMS E-Commerce Retail Media Über uns

Today on Behind the Scenes, we introduce you to Leyla Bakhshaliyeva. She works as a Digital Activation Manager at Douglas Marketing Solutions and has over 11 years of professional experience in her field. She is experienced and at home in sectors such as PR, event management and presicion online marketing for beauty, fashion, jewellery and watches on the retail and agency side.

News & Insights

Behind the Scenes: Leyla Bakhshaliyeva – Digital Activation Manager

Today on Behind the Scenes, we introduce you to Leyla Bakhshaliyeva. She works as a Digital Activation Manager at Douglas Marketing Solutions and has over 11 years of professional experience in her field. She is experienced and at home in sectors such as PR, event management and presicion online marketing for beauty, fashion, jewellery and watches on the retail and agency side.

Stronger sales with the help of Sponsored Product Ads – Douglas Marketing Solutions helps Coty with brands such as Gucci, Hugo Boss or Chloé to increase their sales enormously in the Netherlands

In the past, it would have been enough for a large beauty brand to place its products in stores and online shops and let things take their course. In the meantime, due to the massively increasing selection of brands and products, it is clear: the competition is growing and with it the battle for the best placement and visibility on relevant marketplaces.

Douglas Partner Program / Marketplace: More than every 10th eCom order contains a partner product

Max Melching has been working in the areas of online marketing and data intelligence for Douglas in a leading position since 2018. He looks after all countries and companies within the Douglas Group in-house, is responsible for collecting, analyzing and activating the data and co-founded the Retail Media Business. In addition to these functions, the expansion of the Douglas Partner Program has been part of his area of ​​responsibility since this year. He spoke to us about its expansion and strategy.

DOUGLAS LIVE: Shopping experience that delivers the entertainment factor

Yassin Hamdaoui has been working at Douglas for three years. After working in the digital division and on both shop content and the integration of content into the customer journey, he is now responsible for product data management in its entirety, as well as social commerce and innovations, and has been since March 2021. This area includes live shopping concepts as well as new shopping concepts for the e-sector. We interviewed Yassin, and he spoke to us about DOUGLAS LIVE and how, with these formats, shopping can become a real all-round experience.

Product reviews increase the conversion rate: Customers become brand ambassadors with the DOUGLAS BEAUTY TESTER

With shops closed around the world, customers are currently unable to smell products feel their texture and experience their effectiveness. This is where meaningful and authentic product reviews posted by other consumers are making more of a difference. 97 % of users take a look at reviews while shopping — a behaviour that the DOUGLAS BEAUTY TESTER takes advantage of.

The backbone of e-commerce: How online reviews and “social proof” determine e-commerce performance

The rapid development of social media and e-commerce is attracting more and more consumers to online forums that revolve around products and their reviews. Reviews have now become so important in e-commerce that they have already established their own little ecosystem, consisting of a total of four main players: Rating syndicators, sampling providers, analytics companies, and retailers.

Turning 1€ into 9€: How Biotherm used sponsored product ads to boost its Christmas business

Whereas offline retailers have static shelves, online stores feature dynamic product feeds. Thus, a solid online marketing strategy is required to ensurethat products are highly during Christmas season as one of the major shopping occasions of the year. Using sponsored product ads and partnering with Douglas Marketing Solutions, Biotherm’s hero line “Life Plankton” secured pole position in Douglas’ online shop during the holidays.

Retail media: Escaping the “Cookiecalypse”

Retail media is no longer a foreign concept in Germany, but it was only last year that a small marketing revolution was triggered as a result of the coronavirus pandemic. And it will remain a hot topic over the coming years. After all, how better to reach customers than while they're already shopping online?

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