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Golden Rules bei Douglas Marketing Solutions

DOUGLAS Golden Rules for data-based retail marketing

If you are aiming to increase the reach of your brand and want to make your products better known and promote them in a targeted way, you can hardly avoid retail marketing. A strategy that is individually tailored to your brand is crucial for successful implementation. But in order to be able to fine-tune this and focus the ads on exactly the right target group, we need data. All the better, then, that we at DOUGLAS MARKETING SOLUTIONS have access to a broad platform and can thus precisely analyse the buying behaviour of your target group. Instead of guessing, we help you access concrete data and invest smartly. In this article, we explain how you can develop sponsored product ads and audience ads based on data and give you the golden rules for retail marketing. Have fun reading!

Augmented Reality by DOUGLAS – the BEAUTY MIRROR turns online shopping into a true shopping experience 

In the make-up world, shopping online can be difficult for many customers. If, for example, you don't know exactly which product you need in which colour, you may get the wrong tone. To counteract this, DOUGLAS has introduced the innovative BEAUTY MIRROR in the app: An augmented reality application within the DOUGLAS app that allows customers to virtually test make-up products. In this blog post, you can find out how DOUGLAS uses this concept to offer its customers in the online shop advice that almost feels like at the counter in the store and how the Beauty Mirror Brands benefit at the same time. Enjoy reading!

Titelbild mit Schriftzug - Onsite campaigns

Onsite campaigns – using ads to create visibility on the digital shelf

How do I present and place my products online so that they are seen as often as possible? This is the question that many companies in the Beauty-and-Beyond sector are asking themselves. Visibility on the analogue as well as the digital shelf is decisive for enormous sales amounts and also creates awareness for the brand. It is therefore extremely important that one's own products are well placed onsite. For this purpose, Douglas offers advertising solutions that include well-performing onsite campaigns. In this article, we explain what these onsite campaigns consist of, how onsite campaigns work at Douglas and what customers can expect from onsite campaigns at Douglas. Enjoy reading!

Titelbild mit Schriftzug - Douglas Retail Media Summit

The 1st Douglas Retail Media Summit – exciting topics on the trendy subject of retail media

It's done and the whole Douglas Marketing Solutions team is overjoyed. The 1st Retail Media Summit was a complete success. Over 800 registrations and overwhelming feedback from the audience make it clear: there will definitely be a second edition of the Summit. What made the Summit so special, what topics, information, lectures and master classes it was all about and who took part – find out here.

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