Following a drop in sales due to the Corona crisis, the beauty market is now slowly regaining ground. As a result, the global beauty market is expected to reach, if not exceed, pre-Corona levels as early as this year. But are we going to pick up where we left off?
Yassin Hamdaoui has been working at Douglas for three years. After working in the digital division and on both shop content and the integration of content into the customer journey, he is now responsible for product data management in its entirety, as well as social commerce and innovations, and has been since March 2021. This area includes live shopping concepts as well as new shopping concepts for the e-sector. We interviewed Yassin, and he spoke to us about DOUGLAS LIVE and how, with these formats, shopping can become a real all-round experience.
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