A Comparison: Customer Data Platforms and Data Management Platforms
Advertisers know that today data is essential for targeted strategy planning and campaign execution. But not all data is the same. What information do you need to get the best results? This always depends on the campaign objective. But once you know what data you need, there is still the question of how to get a relevant data pool. In this blog post, we contrast the features of customer data platforms (CDP) and data management platforms (DMP) and answer questions like "What are the benefits of these two types of platforms?", "How do they differ?" and "Which type of platform is more suitable for which marketing objective?" Enjoy reading!