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Douglas Marketing Solutions: Marketing Use Cases for Bestsellers and Launch of Beauty and Beyond

Douglas Marketing Solutions advises each customer individually, depending on their needs and products. New products or product launches have to be marketed differently than bestsellers and products that already exist on the market. We explain the funnel model and what role it plays in the marketing of products depending on the marketing use case. This blog post is primarily intended as a guide to help brands understand our way of marketing at Douglas, while also providing tips on how to most successfully bring products to consumers. Enjoy reading!

Parfum von Carolina Herrera vor grünem Hintergrund

Full Funnel Marketing Campaign for Carolina Herrera – Douglas Marketing Solutions interviewed by Patricia Nahrung from PUIG

Douglas Marketing Solutions, in cooperation with the PUIG Group, which among other things has the premium brand Carolina Herrera in its portfolio, worked out a full funnel marketing campaign to increase sales of the Good Girl line and especially to expand sales of the perfume Good Girl Suprême. The result was stunning, both for the Carolina Herrera company and for Douglas Marketing Solutions.

Graph - Beauty Markt Wachstum in China

Beauty’s comeback? How the beauty market will change post-Corona

Following a drop in sales due to the Corona crisis, the beauty market is now slowly regaining ground. As a result, the global beauty market is expected to reach, if not exceed, pre-Corona levels as early as this year. But are we going to pick up where we left off?

Douglas Live

DOUGLAS LIVE: Shopping experience that delivers the entertainment factor

Yassin Hamdaoui has been working at Douglas for three years. After working in the digital division and on both shop content and the integration of content into the customer journey, he is now responsible for product data management in its entirety, as well as social commerce and innovations, and has been since March 2021. This area includes live shopping concepts as well as new shopping concepts for the e-sector. We interviewed Yassin, and he spoke to us about DOUGLAS LIVE and how, with these formats, shopping can become a real all-round experience.

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