Frequently Asked Questions (FAQ)
What are the advantages of Sponsored Product Ads?
Sponsored Product Ads enhance product visibility, reaching potential customers more effectively. They can boost traffic, improve conversion rates, and are instrumental when launching new products.
Do I get access at campaign level or at account level?
Access is not granted to individual campaigns, but to the account. Each newly added user can access
all campaigns (with read, write or administrator rights) within the account.
Do adverts for sponsored products also work if only in-store inventory is available?
In order to be able to place an advert, it is necessary that the respective item is available online. It is also possible to advertise products that are both available for purchase online and in-store for collection or delivery. However, items that are only available in-store are excluded from the advertising option.
Can the same sponsored and organic item be displayed on the same page?
It can occur that a sponsored article and its organic counterpart appear on the same page.
Is the sponsored article always ranked higher?
The ranking of a sponsored article compared to organic articles depends on several factors including platform algorithms, search query specifics and other relevant criteria. The ranking therefore varies depending on these influences.
How do you measure the success of a Sponsored Product Ads campaign?
The success of a Sponsored Product Ads campaign is measured by a variety of metrics, including ROAS (return on ad spend), conversion rate, click-through rate (CTR), and total revenue. We provide transparent reporting and live analysis so you can optimize your campaigns on an ongoing basis.
Can I use geographic targeting for my Sponsored Product Ads?
Yes, we offer geographic targeting, so you can display your ads to customers in specific regions or countries. This is especially useful for products with regional popularity or seasonal demand.
What should I consider when designing my Sponsored Product Adverts?
Effective Sponsored Product Ads should feature clear, attractive images and offer multiple perspectives of the product. The ad title should be concise yet informative, compelling potential customers to engage. Additionally, a well-considered and relevant product text can also have a positive influence on the conversion rate.
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Why is my conversion rate lower than expected?
In our attribution model, purchases are tracked only up to one month after the last mailing, which means later purchases may not be captured. The campaign is not optimized for direct conversions but aims for a general positive brand effect. Additionally, customers might purchase the product from other retailers, limiting our trackability.
Our self-service solution primarily offers autonomy and control
You can independently create, manage, and monitor your on-site campaigns without needing intermediary assistance. This is ideal for smaller brands that prefer a hands-on approach and desire direct control over their marketing strategies. Additionally, the lower entry budget makes the platform accessible to a wider range of clients.
In contrast, our managed services provide comprehensive support and optimization, including strategic consulting, data-driven analyses, and collaborative business planning. This helps larger brands and agencies to fully optimize their potential in complex campaigns.