TAKE THE FIRST STEP TO EMPOWER YOUR MARKETING:
THE DOUGLAS SELF-SERVICE PLATFORM

The access will be granted on account level. You set up your campaigns independently in your platform account once registered. If you'd like to give multiple employees access, you'd have to register on an individual user base. Each newly added user can access all campaigns within the account.

ou sign up to the Self-Service platform as a new user, you will receive a series of six emails including recordings of webinars that will guide you through the functionalities of the platform. But it does not stop there as we guide you every step of your journey. In the GUIDE section of our platform you will find written information as well as videos that guide you through all important steps of the Self-Service platform as well. Are you subsribed to our newsletter? We also host digital webinars on a regular basis, where we share best practices and open the stage for your questions. Make sure to sign up (link to NWL sign up). If you are in need of more support, contact us over the section 'Help&Support' that you can also find in the Self-Service platform and we are happy to assist.

Audience Ads (AA) in our Self-Service platform contain of a bundle of ad placements to boost your visibility. The Split Teaser and Catalogue Spotlight highlight up to four products, give space for two different creatives and link to a desired landing page. Strategically this campaign type is positioned in the upper-to-mid funnel. Using the DOUGLAS customer data for targeting maximizes your campaigns reach. Ideal for new product launches or a seasonal boost. Sponsored Product Ads (SPA) help customers discover relevant products as they search and browse in the DOUGLAS network amongst website and app. These ads appear in prominent, high-traffic spots such as the homepage, browse, search, item and stock up pages to increase the likelihood of purchase and boost your revenue. Ideal to push your product assortment and drive overall sales.

No, the Sponsored Product Ads require no creative material / assets. If you want to set up an Audience ads campaign, you will need two assets for the different placements. The correct specs can be found in the GUIDE section of the platform and are also specified during the campaign set up process.

n your user dashboard you have access to all major KPIs of each campaign. In the platform, you navigate to 'My campaigns' and click on a desired campaign. A table will open to give you an overview about your budget, the achieved impressions, clicks, revenue and other interesting insights. You may navigate i´via the top bar between campaign overview, Line Items or even Produkt details on SKU level. All reporting data can be filtered and downloaded. You may use the analytics data to optimize your campaign. In the GUIDE section ( only reachable within the platform) under 'Campaign Analytics' you can find a detailed description and a video on how to use the analytics functions. Please note: Current campaign reports can be generated about one day after the campaign went live. Please note that the containted data has a delay of 24 hours.