Audience Ads

– Targeted Ads for Sustainable Brand Success 


Our Audience Ads are a convenient branding and awareness tool that allows you to create a highly relevant shopping environment for your customers by utilizing first-party data. These personalized display banners maximize brand visibility and increase purchase intent. 

The Power of Audience Ads – Personalized Shopping Experience 

Audience Ads are display banners strategically placed within the shop environment. Their unique feature is personalized deployment, targeting customers based on DOUGLAS’ customer data. When customers visit the DOUGLAS online shop, Audience Ads reach them directly while they are searching for products and already have purchase intent. This individualization creates a shopping environment with maximum relevance for your target group. 

Utilizing Multifaceted Targeting 

Audience Ads are strategically positioned in the upper-to-mid funnel stages, aiming to drive purchases. They are displayed only in the online store, achieving the best results during the immediate shopping process. 

With contextual targeting, we support both small and large brands. For smaller brands with a more limited target audience, Audience Ads offer an efficient way to meet media goals and reach relevant DOUGLAS customers. Billing is on a Cost-per-Mille (CPM) basis, fixed within the bundle. 

Launching Individual Campaigns with DOUGLAS Marketing Solutions

Using Audience Ads effectively can be a game-changer in your marketing strategy. DOUGLAS Marketing Solutions offers tailored campaign consultations, identifying target groups, and providing budget and time frame recommendations. Our goal is to maximize your campaign’s reach and create ad formats that ensure harmonious interaction between your brand and its target audience. Audience Ads are especially impactful when combined with our Sponsored Product Ads! 


We support you throughout the entire process, optimizing campaign performance and adjusting strategies based on insights gained for maximum success. 

Ready to take your brand awareness to the next level? 

Unlock the diverse opportunities and incredible benefits of targeted audience outreach with Audience Ads for your brand, and let’s set new standards together. 

Kickstart your digital marketing now and choose the expertise of DOUGLAS Marketing Solutions!

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Frequently Asked Questions

Do you have any unanswered questions?
Here you will find the answers to frequently asked questions!

What are the advantages of Audience Ads over other forms of advertising?
Audience Ads allow you to create more targeted and personalized ad campaigns, often resulting in higher engagement and conversion rates. This enables you to spend your budget more efficiently.
How do I measure the effectiveness of my Audience Ads?
The effectiveness of your Audience Ads can be measured through various metrics, including click-through rate (CTR), conversion rate, and return on advertising spend (ROAS). Continuous analysis is crucial for monitoring campaign success and making necessary adjustments to maximize impact.
Can Audience Ads be used across platforms?
No, Audience Ads are displayed exclusively in the DOUGLAS online store, targeting your audience directly during the purchase process.
Are there any best practices for creating Audience Ads?
When creating Audience Ads, use clear and appealing visuals along with compelling copy that includes a clear call to action (CTA). Leverage the expertise of DOUGLAS Marketing Solutions to advise, plan, and execute your campaigns. We also provide ongoing analysis to maximize your campaign's performance. Audience Ads are particularly effective when combined with our Sponsored Product Ads.
How can I achieve greater reach with Audience Ads?
To achieve greater reach with Audience Ads, expand your target audience segments, use lookalike audiences, or create multi-channel campaigns that deliver your product message across multiple platforms and media.
Benefit from the extensive options and extraordinary advantages of a targeted approach with Audience Ads. Utilize their potential as an effective tool for brand building and rely on the many years of expertise of DOUGLAS Marketing Solutions!

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