Audience Ads

– Targeted Ads for Sustainable Brand Success

Explore the possibility of utilizing Audience Ads as an awareness and branding tool by providing the final purchase decision impulses in the vicinity of the shop environment.

The Power of Audience Ads – Personalized Shopping Experience

Audience Ads are display banners that are placed in the shop environment, on the homepage, category overview pages, and on search pages. Their special feature is personalized deployment as the targeting of the display banners is audience-oriented based on DOUGLAS’ customer data. When customers are in the DOUGLAS online shop, Audience Ads reach them directly while they are searching for products and are already in shopping mood. Through this individualization, we create a shopping environment with maximum relevance.

Utilizing Multifaceted Targeting

Audience Ads are strategically classified in the upper-to-mid funnel. They can be used on various platforms such as social media, search engines, and specialized advertising networks, depending on which platform best suits your product and your target group to achieve the best results.

With contextual targeting, we support small and larger brands, regardless of the size of the media budget. Especially for smaller brands with a lower audience potential, Audience Ads offer a way to implement efficient media objectives and address DOUGLAS customers relevant to the brand. Billing is based on CPM depending on targeting depth and placement.

We conduct detailed analyses with designated control groups, clearly demonstrating that users exposed to the advertisement are more likely to add the respective product to their cart, increasing the probability of a purchase.

Launching Individual Campaigns with DOUGLAS MARKETING SOLUTIONS

The proper use of Audience Ads can be a game-changer in your marketing strategy. DOUGLAS MARKETING SOLUTIONS creates a campaign consultation tailored to your brand, identification of the target group, budget and time frame recommendations. Our goal is to give your campaign maximum reach and to create an ad format that guarantees a harmonious interaction between brand and target group.

We stand by your side continuously to optimize the performance of your campaigns and adjust the strategies according to the gained insights.

Ready for the next level of building more brand awareness?

Take advantage of the diverse opportunities and incredible benefits of targeted audience outreach with Audience Ads, and let’s set new standards together. 
Kickstart your digital marketing now and choose the expertise of DOUGLAS Marketing Solutions!

Frequently Asked Questions

Do you have any unanswered questions?
Here you will find the answers to frequently asked questions!

What are the advantages of Audience Ads over other forms of advertising?
Audience Ads allow you to create a more targeted and personalized ad campaign, often resulting in higher engagement and conversion rates. This allows you to spend your budget more efficiently.

How do I measure the effectiveness of my Audience Ads?
The effectiveness of your Audience Ads can be measured through various metrics, including click-through rate (CTR), conversion rate, and return on advertising spend (ROAS). Regular analysis is a good way to monitor the success of your campaigns and make adjustments as necessary.

Can Audience Ads be used across platforms?
Yes, Audience Ads can appear on various search engines and platforms such as social media and specialized ad networks. We support you in choosing the platforms that best suit your product and audience for the best results.

Are there any best practices for creating Audience Ads?
When creating Audience Ads, clear and appealing visuals and compelling copy, including a clear call to action (CTA), are highly beneficial. Leverage the expertise of DOUGLAS MARKETING SOLUTIONS to advise, plan and execute your campaigns. We also provide critical and ongoing analysis to maximize your campaign's performance.

How can I achieve greater reach with Audience Ads?
To achieve greater reach with Audience Ads, you can use a variety of strategies, such as expanding your target audience segments, using lookalike audiences, or creating multi-channel campaigns that deliver your product message across multiple platforms and media.

Take advantage of the extensive capabilities and extraordinary benefits of targeted outreach with Audience Ads. Utilize the potential of Audience Ads as an effective tool for brand building and rely on the many years of expertise of DOUGLAS Marketing Solutions!

More Advertising Solutions

Discover more Retail Media advertising solutions and enable rich, data-driven targeting options!

Contact us

Looking to learn more about Douglas Marketing Solutions?
Simply write via the contact form.

    Please select:

    Footer Douglas Marketing Solutions consisting of five different photos Mobile footer Douglas Marketing Solutions consisting of five different photos