Ratings & Reviews – how do customer reviews contribute to success?
Even though shop and product descriptions provide customers with important information during online shopping, consumers today buy primarily on the basis of customer ratings and reviews. Ratings and reviews help other consumers to form an impression of the product, to obtain information about the quality and the service and to create trust. That's why authentic and good customer reviews are worth their weight in gold, especially in e-commerce, where the product cannot be tested by the consumer. In this blog post, we explain what exactly is meant by ratings and reviews, why these types of customer evaluations are so important, what opportunities and risks they entail and how your company can use customer evaluations to its advantage.
