NEW STANDARD FOR BEAUTY IN MOTION: CUTTING-EDGE DIGITAL SCREENS IN-STORE
Transform your brand’s storytelling with immersive, high-value digital experiences that captivate audiences while redefining how beauty is seen, felt, and remembered into new beauty dimensions.
INSPIRE & ENGAGE YOUR SHOPPERS IN-STORE
OMNICHANNEL APPROACH
Expansion of the online portfolio through the integration of our in-store channel, ensuring holistic customer engagement across all touchpoints, facilitated by a video content loop.
CLIENT SERVICE STRATEGY
Expert guidance in strategic planning and campaign setup to ensure optimal effectiveness.
FOOTWALL DATA
Advanced, real-time tracking with transparent methods for calculating impressions.
REPORTING
Detailed insights, covering media KPIs and additional relevant information.
These high-impact screens are designed to capture attention and build upper-funnel brand awareness right where it matters most — on the street. Positioned in prime retail locations with high foot traffic, they maximize brand visibility and reach.
As the first physical touchpoint in the shopper journey, they inspire action and drive customers directly into the store, reinforcing the drive-to-store effect.
Capture attention
Prime locations
First touchpoint
LARGE PURCHASE WALLS
Located at critical moments in the shopper journey—more specifically, in the cashier area—these high-visibility digital walls maximize brand presence and shopper engagement. They encourage customers to discover new products, explore your brand universe, and stay connected right up to the point of purchase.
By highlighting hero products and new launches, they deliver the final persuasive nudge that drives conversion.
High visibility
Inspire discovery
Drive conversion
YOUR CHANCE TO GO OMNICHANNEL
Connect Online and In-Store for a Seamless Brand Experience.
Combine the power of Digital Screens In-Store with Video Ads to create an engaging, omnichannel journey for your customers. By linking your online portfolio with in-store media, you ensure a consistent and immersive brand presence across all touchpoints. Boost awareness and drive traffic to your stores, tell emotional real-life brand stories through video, and enable real-time product discovery—on repeat.
The DOUGLAS Digital Screens give your brand the opportunity to turn storytelling into a visual highlight – right where beauty shopping happens. With transparent KPIs for your campaign performance – you get visibility with validation. Bring your brand to life – with motion, emotion, and seamless paths to purchase. Especially creating a 360° activation in combining onsite (Video Ads) and in-store (Digital Screens) – makes your message visible at every funnel step.
We offer a wide network of stores across DACH and BENE at the current moment, each equipped with strategically placed screens at key shopper touchpoints such as cashier areas and outward facing window screens. All locations adhere to the distinctive DOUGLAS store design principles, ensuring maximum visibility and providing a premium shopping environment that showcases your brand in the best possible light. We are expanding our screen network dynamically and advise to get in touch with our team to find the best strategy and store combination for your brand.
The screens are optimized for visual storytelling that captures attention. A spot showcasing your product with emotion deliverd in motion will ensure a high visibility for your brand and the likelihood of a sales uplift.
Get in touch via e-mail with our Sales & Business Development team that is happy to assist:
adsolutions@douglas.de
(additional LeadGen form could be placed here in future)
Absolutely! We highly advise to utilize the opportunity for a 360° omnichannel strategy in combining the Digital Screens In-Store with our onsite Ad Solutions. Retail Media can span every touchpoint in the customer journey and delivers the best results if combined for brand storytelling that ensures holistic customer engagement.
The outward facing window screens are in a 9:16 format (1080x1920px), while we have two different formats for the purchase walls. Purchase Wall 1 are in a 14:5 format (5408x1920px), while Purchase Walls 2 are in 16:9 format (1920x1080px). The resolution should be 720px or below if the original resolution is lower. You will be guided by our Digital Activation experts during the campaign planning with the exact specifications to turn heads through your spots.
The DOUGLAS Digital Screens consist purely of visual content in video format, designed to convey your brand storytelling in an engaging and impactful way.
We always advise to plan as much time ahead as possible. However, we remain full flexibility with a campaign start being possible even five working days after receiving the visual assets. Please bare in mind that the creation of strategy and mediaplan should be done upfront – no later than 14 working days before a campaign start.
For the best strategy, our Digital Activation experts are at your side to find the right time and locations for your Digital Screens campaign.
We track data through trusted partners and modern technology that include precise GPS data and advanced Whitepaper 3D sensor technology. On top of impressions and CPM we also deliver additional insights with every campaign that support you in understanding your target groups in the best way possible.
The spot length standard is 10 seconds. For other spot lengths we need to check the inventory on an individual level.
The Digital Screens are focused on visual storytelling and do not currently support audio playback.
While the minimum campaign duration is one week (6 days),
we strongly recommend running flights for 2 to 4 weeks to maximize visibility and effectiveness.
There is also the possibility to run an always-on approach with a minimum runtime of three months including the change of visuals.
We approach every campaign on an individual level to create the maximum effect for your brand.
Yes, e-commerce brands are welcome to join the proof of
concept. Depending on the campaign goals, we offer tailored formats that can drive awareness, engagement, and traffic – even without a physical retail presence. // For the first time ever, we’re opening the door for e-commerce-only brands to advertise in Douglas stores. A select few e-commerce brands will be invited to join this pilot. Please ensure your visuals clearly indicate that your products are available on the Douglas online store.
We manage inventory manually, allowing us to ensure that ad placements are displayed in the most effective and brand-safe order.
