Get a free ticket to the Douglas Retail Media Summit on 27. October 2022

Behind the Scenes: Lena Schütze – Digital Media Consultant

Lena Schütze is Digital Media Consultant at Douglas Marketing Solutions. With 4 years of agency experience, especially in digital media & channels for various industries from the retail, fashion & beauty sectors, she is the specialist for the digital media presence for brands. She focuses on holistic media consulting and planning along the entire customer journey with a focus on digital touchpoints. Digital native by heart – already during her master studies in Digital Business Management with a focus on Digital Marketing, Lena started in Performance Marketing on the agency side.  

Thanks to her experience and personal motivation, Lena is the ideal partner for brands wanting to grow in the digital media business.   

What drives me?  

The versatility of the media business. No two cases are the same, which makes the work so exciting. I like to face the ever-changing requirements and new impulses of the clients – new challenges are what drive me. I use this to develop customized and unique concepts that are precisely tailored to the individual needs of the various beauty brands. My goal is to create added value for our clients and to find concrete solutions.  

What makes my work special?  

The focus is always on the individuality of each brand. Our unique 1st party database allows us to capture the current status quo of brands, products and target groups. The speciality of my work is to transform this data creatively and conceptually into strategic, activatable measures for the brand. In doing so, we do not follow a universal scheme. Rather, we develop individually tailored recommendations and measures for a successful digital media strategy for each client.  

What is my tip for beauty brands?  

Think digital, data-driven and outside the box – that’s where the best ideas come from. DOUGLAS MARKETING SOLUTIONS is the ideal sparring partner for this, because we create insight-based and innovative strategies together with you and your brand. We offer individual advertising solutions along the entire customer journey to increase the success of your brand. 

Latests Posts

Cookieless World – what the end of third party cookies means for DMS and how we can still remain successful

Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you'll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!

The emergence of a parallel universe – what the metaverse is and what opportunities it holds.

Since Facebook founder Mark Zuckerberg renamed his company FACEBOOK INC to META PLATTFORMS INC and announced that he had laid the foundation for a whole "metaverse", the English term "metaverse" has been on everyone's lips. But what exactly is it all about? Which new doors are opened for companies by such a digital universe? In this blog post, you will learn everything about the background as well as the ideas and perspectives of Mark Zuckerberg and his Metaverse and how companies like DOUGLAS can bring their eCommerce to a new level in the Metaverse. Have fun reading!

DOUGLAS Golden Rules for data-based retail marketing

If you are aiming to increase the reach of your brand and want to make your products better known and promote them in a targeted way, you can hardly avoid retail marketing. A strategy that is individually tailored to your brand is crucial for successful implementation. But in order to be able to fine-tune this and focus the ads on exactly the right target group, we need data. All the better, then, that we at DOUGLAS MARKETING SOLUTIONS have access to a broad platform and can thus precisely analyse the buying behaviour of your target group. Instead of guessing, we help you access concrete data and invest smartly. In this article, we explain how you can develop sponsored product ads and audience ads based on data and give you the golden rules for retail marketing. Have fun reading!

Contact us

Looking to learn more about Douglas Marketing Solutions? Simply write via the contact form.

Contact Form

    Please select:

    Listed at Douglas:*

    Would you like to book an Ad-Solution?*