All eyes on
beauty lovers

ONSITE and OFFSITE Advertising Solutions to help you succeed

We convince beauty lovers of your product at the right time and in the right place. Whether in DOUGLAS online-stores or on the web and social media, we offer the perfect data-driven advertising solution.

OnsiteKampagnen

Audience Ads

Steigert Brand Consideration und Bekanntheit

Audience Ads sehen aus wie ein Banner und sind doch so viel mehr: ein kontextuelles Targeting ermöglicht es, basierend auf Einkaufsverhalten und -vorlieben, den Besuchern eure Produkte auszuspielen, sogar kategorieübergreifend und keyword basiert. Wir sorgen dafür, die relevante Kundengruppe anzusprechen, um Streuverluste zu minimieren. Bezahlung erfolgt auf TKP Basis.

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OffsiteKampagnen

Social and Display Advertising

Einzigartige Reichweite für Eure Marke

Our data management platform hosts our first-party data (e-commerce, CRM and in-store) which are ready-to-use audiences such as gift buyers, makeup addicts, or fragrance lovers. We enrich these with individual brand audiences. Then, we drive the campaign off-site across the web, including social media channels, and use re-targeting and re-engagement tactics to drive potential buyers to your brand on DOUGLAS.

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Search Engine Advertising

From the search engine straight to your brand on DOUGLAS

Mit Werbekampagnen in Suchmaschinen überlassen wir nichts mehr dem Zufall. Wir erreichen hochrelevante Käufer, die ihre Suche bei Google starten, und lotsen diese direkt zu eurem Produkt.

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Product testKampagnen

DOUGLAS Beauty Tester

Experience the power of word-of-mouth marketing and increase the success of your products through high-quality product test reviews from our DOUGLAS community!

Through the DOUGLAS Beauty Tester program, your product can generate detailed product reviews and user-generated content on our online platform and other DOUGLAS channels within a successful product test. With our extensive CRM data pool of around 47 million beauty enthusiasts, we conduct a targeted analysis of brand and category preferences and buying behavior to identify the perfect testers for your product testing campaigns. The goal: a sustainable, positive halo effect on your conversions through optimized product test campaigns.

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DOUGLAS Smart Sampling

Stärkt mit einem gezielten Gratisproben-Angebot euer E-Commerce-Business und profitiert von unseren Retargeting-Optionen!

With our Smart Sampling service, you effectively deliver your product samples to the right target group. This leads to increased brand loyalty, enables rapid market penetration and creates a strong word-of-mouth effect. Our sampling approach at DOUGLAS is precisely targeted, avoids freebies and is strongly focused on engagement. We offer a comprehensive product service that covers the entire process: from activation through cross-channel data-based matchmaking, to individually branded sampling boxes, audience engagement promotions, and re-engagement to improve your ratings and conversions. With our sampling strategies, you’ll gain valuable insights about your customers at every touchpoint.

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All eyes on
beauty lovers

ONSITE and OFFSITE Advertising Solutions to help you succeed

OnsiteKampagnen