THE Challenge
ANNEMARIE BÖRLIND, a heritage skincare brand well known for its natural ingredients, faced a pressing challenge during a highly competitive seasonal sales period. In a crowded digital environment, the brand needed to quickly scale both visibility and conversions. Specifically, the team had to address three key questions:
HOW TO GAIN
digital shelf attention amidst numerous competitors for visibility.
HOW TO HIGHLIGHT
key products across categories in a way that drives purchase intent.
HOW TO ACTIVATE
campaigns rapidly, efficiently, and with full operational control without compromising on performance or brand quality.
THE SOLUTION
From Awareness to Action: Boosting Visibility, Traffic & Sales with Self-Service. To tackle the challenge, ANNEMARIE BÖRLIND partnered with DOUGLAS Marketing Solutions to launch a data-driven, performance-targeted campaign using the Self-Service Platform.
FAST.SMART.TARGETED.
ANNEMARIE BÖRLIND decided to implement Sponsored Product Ads to draw attention to the products and boost purchase intent. But also combined seasonal Audience Ads, targeted with first party data, to boost visibility and strengthen brand recognition.
LEARN MORE ABOUT DOUGLAS SELF-SERVICETHE RESULTS
The results of the campaign were both immediate and exceptional. They showed the value of acting quickly, using data smartly, and having a clear, flexible setup. The approach worked well and can be easily applied to other product categories or brands, proving that product visibility, campaign efficiency, and conversion can go hand in hand.
