THE Challenge
The young cosmetic brand KESS Berlin stands for simplicity with their ‘easy-to-use’ products. During the most competitive shopping period of the year, the brand had to be smart to stand out against a strong competitor landscape. With traditional channels losing efficiency, a solution with greater precision and transparency was needed.
HOW TO ENGAGE
engage with high-intent shoppers at the right moment.
HOW TO SCALE
effeciently across your product assortment with the Retail Media Solutions.
HOW TO INCREASE
visibility against strong competition in a highly saturated shopping period.
THE SOLUTION
The brand used strategic levers to optimize their campaign. This included a wide product range to maximise category reach and a structure with line items to secure premium placements for strong seasonality wins.
FAST.SMART.TARGETED.
Using the Self-Service platform, KESS activated a performance-focused Sponsored Product Ads setup that increased their visibility. The Always-on activation was complemented by tactical boosts during peak weeks to be discovered by users even in a highly competitive environment.
LEARN MORE ABOUT DOUGLAS SELF-SERVICETHE RESULTS
This setup ensured that KESS appeared whenever high-purchase-intent users searched and engaged with relevant beauty products. The platform empowered the brand to execute their campaign idependently, using real-time transparency and optimization tools to refine the performance continuously.
