Data Solutions | Douglas Marketing Solutions

Build connections with premium beauty shoppers

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Reach users that consent to relevant and tailored ads

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Leverage precise targeting that enriches business outcomes

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Douglas Audience Solutions

Driven by our collaboration with selected partners and powered by user consent, we enable advertisers to reach premium audiences. Tap into their unique journeys and experiences and unlock success.

Fueled by first-party data, we are able to take out the guesswork from targeting. And so can you! Improve you brand’s outcomes with access to highly relevant audiences right at the point of sale.

Premium Beauty Shoppers across Europe
Rich Shopper Insights
Connect via TheTradeDesk
Connect via Cmmrcl.ly
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Premium Beauty Shoppers across Europe

The DOUGLAS brand has delighted both shoppers and brand partners by seamlessly connecting them through online and in-store experiences. As THE premium beauty destination in Europe, we have championed the omnichannel experience and set the standard for excellence.

Now, we empower advertisers to build meaningful and lasting connections with a loyal community of shoppers across more than 23 countries in Europe.

Even better, we provide brands with the flexibility to activate and personalize these audiences, tailoring experiences across the advertising channels and platforms that best suit their needs.

Rich Shopper Insights

Leverage our omnichannel strategy to connect with over 57 million beauty card holders and access actionable insights to drive your campaign success. From highly specific niche audience taxonomies to broader interest segments, our data-driven solutions are designed to fit any campaign strategy.

Target the most relevant audience for your products based on:

Shopper Purchase History & Frequency
Brand & Category Affinity
Niche Segments (e.g. Green & Healthy Living)
Price Consciousness (e.g Luxury Buyers vs Smart Shoppers)
Customized Audience Setup for maximum effectiveness

Connect via TheTradeDesk

Access DOUGLAS’ premium shopper data, now available to forward-thinking advertisers who demand more from their data-driven marketing efforts, across an omnichannel strategy. Build audiences for targeting across the open web, optimise campaigns and report on campaign objectives.

Connect via Cmmrcl.ly

Reach premium beauty shoppers across the social media platforms that are relevant to them. Deliver high-impact, managed service campaigns and track performance uplifts versus business outcomes – all through the DACH region’s premier retail media agency for social.

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