Self-Service | Douglas Marketing Solutions

Self-Service in Retail Media Advertising – Adjust Ads Flexibly

In the fast-paced e-commerce landscape, quick reactions to new developments are often essential. Want to optimize your ads quickly and effortlessly? Our new Self-Service allows you to efficiently manage your ads with the following features:

Automated Ad Creation
Upload Creative Assets
User-Friendly Interface with Additional Support Service for an Optimal User Experience
Simple Step-by-Step Campaign Setup

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The Most Important Features and Functions of the Self-Service platform

Our platform offers a comprehensive suite of features, ensuring a user-friendly and efficient advertising experience. This includes the creation of your own profiles and preferences. Key highlights of our platform are:

Campaign
Creation:

You can create new media campaigns entirely on your own.There are options for target country, target category, and campaign duration.

Uploading
Advertising Motifs:

Upload images, content, and call-to-action elements easily.

Budgeting
and Bidding:

Independent planning and management of media budgets,as well as setting up cost-per-click (CPC) under strict adherence to budget limits to ensure secure and controlled usage of resources.

Campaign
Monitoring:

Real-time analyses and reports on campaign performance.Track KPIs such as total revenue, total spend, total impressions, total clicks, total conversions, total ROAS, total budget, remaining budget, click-through rate (CTR), and conversion rate (CR).

Invoicing
and Payment:

Secure payment gateways for the smooth financing of your campaigns.The invoicing and billing functions ensure a high level of transparency and optimal financial management. Additionally, our dedicated customer support, led by Chelsea, our Self-Service Manager, provides assistance with problems or queries.

Get Off to an Even Smarter Start with the DOUGLAS Marketing Solutions Self-Service

Use our self-service portal to create and manage your campaigns independently. The platform offers user-friendly tools to give you full control over your ads. Additionally, you can gain valuable insights into your target group’s behavior and preferences through detailed analysis functions. With this data, you can fine-tune your ads to better meet your customers’ needs and boost your conversion rate.

Here are some reasons why our solution stands out:

Easy Entry:

Lower Minimum Budgets: We allow entry with significantly lower minimum budgets. This makes our platform more accessible, especially for boutique and emerging brands.

Independent and Simple Campaign Management:

Real-Time Analytics: Our platform offers real-time analytics and reporting, so you can instantly monitor your campaign performance and make data-driven decisions.

Flexible Budget Planning: You can independently plan your media budgets and set CPC bids, giving you complete control over your spending and campaign optimization.

Versatile and Innovative Features:

Ad Creative Upload and Management: The platform supports uploading various ad creatives, including images and call-to-action text, enabling diverse and engaging campaigns.

Comprehensive Support: Extensive FAQs, helpful guides, and supportive customer service channels ensure you always get the help you need.

Explore your Opportunities

Audience Ads

Maximize your brand visibility and increase purchase intent
Campaigns with display banners on a CPM basis directly at the point of sale
Increase the relevance of your brand through enhanced reach with Audience Ads

Frequently Asked Questions (FAQ)

What are the advantages of Sponsored Product Ads?

Sponsored Product Ads enhance product visibility, reaching potential customers more effectively. They can boost traffic, improve conversion rates, and are instrumental when launching new products.

Do I get access at campaign level or at account level?

Access is not granted to individual campaigns, but to the account. Each newly added user can access all campaigns (with read, write or administrator rights) within the account.

Do adverts for sponsored products also work if only in-store inventory is available?

In order to be able to place an advert, it is necessary that the respective item is available online. It is also possible to advertise products that are both available for purchase online and in-store for collection or delivery. However, items that are only available in-store are excluded from the advertising option.

Can the same sponsored and organic item be displayed on the same page?

It can occur that a sponsored article and its organic counterpart appear on the same page.

Is the sponsored article always ranked higher?

The ranking of a sponsored article compared to organic articles depends on several factors including platform algorithms, search query specifics and other relevant criteria. The ranking therefore varies depending on these influences.

How do you measure the success of a Sponsored Product Ads campaign?

The success of a Sponsored Product Ads campaign is measured by a variety of metrics, including ROAS (return on ad spend), conversion rate, click-through rate (CTR), and total revenue. We provide transparent reporting and live analysis so you can optimize your campaigns on an ongoing basis.

Can I use geographic targeting for my Sponsored Product Ads?

Yes, we offer geographic targeting, so you can display your ads to customers in specific regions or countries. This is especially useful for products with regional popularity or seasonal demand.

What should I consider when designing my Sponsored Product Adverts?

Effective Sponsored Product Ads should feature clear, attractive images and offer multiple perspectives of the product. The ad title should be concise yet informative, compelling potential customers to engage. Additionally, a well-considered and relevant product text can also have a positive influence on the conversion rate. Experience the benefits of the DOUGLAS Marketing Solutions Self-Service and start your own Retail Media campaign now!

Why is my conversion rate lower than expected?

In our attribution model, purchases are tracked only up to one month after the last mailing, which means later purchases may not be captured. The campaign is not optimized for direct conversions but aims for a general positive brand effect. Additionally, customers might purchase the product from other retailers, limiting our trackability.

Our self-service solution primarily offers autonomy and control

You can independently create, manage, and monitor your on-site campaigns without needing intermediary assistance. This is ideal for smaller brands that prefer a hands-on approach and desire direct control over their marketing strategies. Additionally, the lower entry budget makes the platform accessible to a wider range of clients.

In contrast, our managed services provide comprehensive support and optimization, including strategic consulting, data-driven analyses, and collaborative business planning. This helps larger brands and agencies to fully optimize their potential in complex campaigns.