Stop guessing. Start retail data-based marketing.
As Europe’s leading beauty retailer, Douglas offers your brand a unique stage to target a beauty- and lifestyle-savvy audience.
Experience how to turn a treasure trove of first-hand data into tangible campaign results!
Targeted approach through First-Party-Data
We ensure your brand’s success using our most valuable asset: a unique combination of first-party e-commerce, store and CRM data. This allows us to provide comprehensive, data-based targeting options, as well as identify and reach the audience most likely to show high interest in and buy your products.
ON-SITE CAMPAIGNS
OFF-SITE CAMPAIGNS
PRODUCT-TEST CAMPAIGNS
Get access to beauty shoppers around Europe
>2400
Stores across Europe
>44M
CRM member (beauty card holder)
#1
Retail beauty app in Europe
>32M
Online shop visits per month
>4M
Followers on social media
>500
Selectable cluster segments
We offer strategic consulting, professional campaign management & transparent reporting
ANALYSIS & STRATEGY
We develop powerful customized media strategies based on the “data-to-insights-to-action” principle. We crunch the available data, generate unique insights on your target group, and develop an activation strategy.
360° campaign
management
PLANNING & IMPLEMENTATION
After developing a strategy, we create a detailed media plan complete with performance values and KPIs. Then the campaign proceeds to operational management.
CONTROL & REPORTING
Once the campaign is live, the ad operations team continuously optimizes delivery. Interim reporting keeps you in the loop. A transparent final report and joint evaluation of the results comes at the conclusion of the campaign.
Latest Posts
Put products in the spotlight with Showcase Ads from DMS
In the digital world, we are often overwhelmed by the array of different ads or other promotions. As a brand, it is therefore particularly important to position the right ads in a meaningful way. A successful ad should always catch the customer's eye and not only stand out on the web due to its attractiveness, but also occupy a pole position. This not only increases awareness for the brand, but also generates new customers and increases sales figures. In this blog post, we'll introduce you to Showcase Ads – our new ad option that is bookable in our Audience Ad Bundle. Learn in this post what exactly a Showcase Ad is, how it differs from our other ads and what benefits booking this option has for a brand. Have fun reading!
Quick Commerce – new potential in e-commerce and how DOUGLAS made use of it
The world of e-commerce is fast, no question about it. With the huge range of merchants, online stores and sales platforms, users are spoiled for choice when shopping online. To provide customers with the best possible shopping experience, DOUGLAS has set its sights on fast delivery. After all, every user looks forward to holding their product in their hands as soon as possible. Thanks to Quick Commerce, a delivery was created that both satisfies the customer and is highly profitable for the supplier. What Quick Commerce is all about and what DOUGLAS has experienced with it, you will find out in this blog. Have fun!
