Stop guessing. Start retail data-based marketing.
As the leading omnichannel premium beauty destination in Europe, DOUGLAS offers your brand a unique stage to target a beauty- and lifestyle-savvy audience.
Experience how to turn a treasure trove of first-hand data into tangible campaign results!
Download Retail Media Onepager
Looking for a quick overview? Get all the key information about our Retail Media solutions at a glance! Download our one-pager now and discover how to effectively boost your brand awareness.
Coming Soon:
DOUGLAS Retail Media Self-Service Platform
Ready to Revolutionize Your Retail Media Campaigns on DOUGLAS?
DOUGLAS Marketing Solutions is opening the doors to a new era of DOUGLAS’ retail advertising! With our upcoming Retail Media Self-Service Platform, brands will be able to effortlessly create, manage, and optimize their campaigns by themselves. Gain valuable insights and boost your performance at the point of sale!
Secure one of the exclusive early access spots for the DOUGLAS Retail Media Self-Service Platform!
Targeted approach through First-Party-Data
We ensure your brand’s success using our most valuable asset: a unique combination of first-party e-commerce, store and CRM data. This allows us to provide comprehensive, data-based targeting options, as well as identify and reach the audience most likely to show high interest in and buy your products.
Digital media campaigns perfectly aligned with your brand
Whether you want to increase your brand presence at DOUGLAS stores or reach relevant audiences online and through social channels, we have the right solution. With our help, you’ll achieve your branding and performance goals.
Get access to beauty shoppers around Europe
>2400
Stores across Europe
>44M
CRM member (beauty card holder)
#1
Retail beauty app in Europe
>32M
Online shop visits per month
>4M
Followers on social media
>500
Selectable cluster segments
We offer strategic consulting, professional campaign management & transparent reporting
ANALYSIS & STRATEGY
We develop powerful customized media strategies based on the “data-to-insights-to-action” principle. We crunch the available data, generate unique insights on your target group, and develop an activation strategy.
360° campaign
management
PLANNING & IMPLEMENTATION
After developing a strategy, we create a detailed media plan complete with performance values and KPIs. Then the campaign proceeds to operational management.
CONTROL & REPORTING
Once the campaign is live, the ad operations team continuously optimizes delivery. Interim reporting keeps you in the loop. A transparent final report and joint evaluation of the results comes at the conclusion of the campaign.
Latest Posts
Success for your brand with Mail Hashing – DOUGLAS MARKETING SOLUTIONS
The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently…
Behind The Scenes: Abhijeet Rao – Team Lead Retail Media Business technology
Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your…
Cookieless World – what the end of third party cookies means for DMS and how we can still remain successful
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog…
