All eyes on
beauty lovers

ONSITE and OFFSITE Advertising Solutions to help you succeed

We convince beauty lovers of your product at the right time and in the right place. Whether in DOUGLAS online-stores or on the web and social media, we offer the perfect data-driven advertising solution.

Onsitecampaigns

Sponsored Product Ads

Increase visibility, discovery, and purchase probability on the digital shelf

The TOP10 results on the product overview page generate around 50% of all clicks. We help you secure the top two spots in category and search results. Consistently visible, consistently top of mind, consistently pole position.  We charge on a cost-per-click base, we optimize the return on advertising spent.

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Audience Ads

Increase brand consideration and awareness

Audience ads look like regular banners but are much more powerful. Contextual targeting allows you to display products based on the visitor’s shopping behaviour and preferences, even across categories and keywords. We make the most of your resources by targeting only the most relevant potential customers. 

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Video Ads

Unlock the Power of Video Advertising on DOUGLAS!

Video Ads offer emotional, product-focused video content which builds deeper connections with your audience. They enable a seamless customer journey with product tiles alongside videos, providing instant access for purchases. Ideal for high-end beauty brands, this format offers a luxurious, interactive experience with detailed performance insights.

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Offsitecampaigns

Douglas Ad-Aolution-Social

Social and Display Advertising

Unique reach for your brand

Our data management platform hosts our first-party data (e-commerce, CRM and in-store) which are ready-to-use audiences such as gift buyers, makeup addicts, or fragrance lovers. We enrich these with individual brand audiences. Then, we drive the campaign off-site across the web, including social media channels, and use re-targeting and re-engagement tactics to drive potential buyers to your brand on DOUGLAS.

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Search Engine Advertising

From the search engine straight to your brand on DOUGLAS

With search engine advertising campaigns, we leave nothing to chance. We reach highly relevant buyers who start their search on Google and guide them directly to your product.

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Audience Solutions

Unlock Your Audience Potential with DOUGLAS Audience Solutions

Connect with premium beauty shoppers through precise targeting powered by user consent. Enhance your brand’s outcomes with tailored, intent-based advertising, leveraging rich first-party data. Reach your ideal audience and drive impactful results effortlessly.

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Product testcampaigns

DOUGLAS Beauty Tester

Experience the power of word-of-mouth marketing and increase the success of your products through high-quality product test reviews from our DOUGLAS community!

Through the DOUGLAS Beauty Tester program, your product can generate detailed product reviews and user-generated content on our online platform and other DOUGLAS channels within a successful product test. With our extensive CRM data pool of around 47 million beauty enthusiasts, we conduct a targeted analysis of brand and category preferences and buying behavior to identify the perfect testers for your product testing campaigns. The goal: a sustainable, positive halo effect on your conversions through optimized product test campaigns.

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DOUGLAS Smart Sampling

Strengthen your e-commerce business with a targeted free sample offer and benefit from our retargeting options!

With our Smart Sampling service, you effectively deliver your product samples to the right target group. This leads to increased brand loyalty, enables rapid market penetration and creates a strong word-of-mouth effect. Our sampling approach at DOUGLAS is precisely targeted, avoids freebies and is strongly focused on engagement. We offer a comprehensive product service that covers the entire process: from activation through cross-channel data-based matchmaking, to individually branded sampling boxes, audience engagement promotions, and re-engagement to improve your ratings and conversions. With our sampling strategies, you’ll gain valuable insights about your customers at every touchpoint.

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