As Europe’s leading beauty retailer, we offer your brand a way to engage with beauty and lifestyle audiences. Discover how we use our enormous treasure trove of data with the help of our data management platform to create digital media campaigns that are perfectly tailored to your target group.
Douglas Marketing Solutions is brought to life by a highly motivated team with expertise in media, digital marketing, and brand building. Passion and results are at the forefront of everything we do.
Brand success through first-party data
With our unique combination of e-commerce, in-store, and CRM data, we have extensive data-driven targeting options that allow us to target audiences that are precisely interested in your brand.
We put your product before the eyes of beauty lovers at every stage of the customer journey. Whether in Douglas stores or on the web and social media, we offer the perfect data-driven advertising solution.
From Analysis to Reporting
Together, we forge a path to successful brand performance. In addition to planning and developing a media strategy tailored to your brand, we also take over management and always provide transparent reporting on the campaign and its results.
We have our sights on beauty lovers and deliver the right message at the right time and in the right place. Discover our Ad Solutions.
What to expect – insights & news
In addition to best practices and use cases, we also keep you on top of what else is exciting in the world of retail media and marketing. You can expect insights into our CRM program, data-driven marketing efforts, and new content formats. This channel allows you to get a glimpse of what happens behind the scenes of Douglas’ international e-commerce. In the future, we will provide you with weekly articles on the retail industry and data-driven marketing in the beauty industry. We look forward to sharing our expertise!
Success for your brand with Mail Hashing – DOUGLAS MARKETING SOLUTIONS
The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!
Behind The Scenes: Abhijeet Rao – AdTech Architect & Process Manager
Programmatic advertising, ad operations and tech integration - this is just Abhijeet's language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
Cookieless World – what the end of third party cookies means for DMS and how we can still remain successful
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you'll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!