Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. We start with our digital marketing specialist and team leader Jessica Koch: Director New Business & Douglas Marketing Solutions. Jessi will tell you what makes her work so special and she also has a tip for beauty brands!
What drives me:
For me, both professional and private life is all about creating chances.
I enjoy creatively identifying opportunities, testing them at high speed, and then implementing them.
I’m driven by working in an entrepreneurial and agile way because that’s what creates energy in teams and on projects that ultimately turns into added value for the customer.
What makes my work special:
Marketing in a digital retail context is fun because we have something that traditional advertisers don’t: direct customer access.
We don’t make assumptions. We use our first-party data to identify which brands “match” with our customers on-site as well as off-site.
We share this knowledge with our B2B customers in order to promote brand visibility and generate sales in a targeted manner.
My tip for beauty brands:
Corona has profoundly changed the the shift to digital media and corresponding customer journey. There is no turning back now.
The “cookiepocalypse” – the extinction of the third-party cookie – is also fuelling a rethink.
My tip? Use us to convert the “rethink” into concrete “test & learns.”
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The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!
Behind The Scenes: Abhijeet Rao – AdTech Architect & Process Manager
Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
Cookieless World – what the end of third party cookies means for DMS and how we can still remain successful
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you’ll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!
