Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. We start with our digital marketing specialist and team leader Jessica Koch: Director New Business & Douglas Marketing Solutions. Jessi will tell you what makes her work so special and she also has a tip for beauty brands!
What drives me:
For me, both professional and private life is all about creating chances.
I enjoy creatively identifying opportunities, testing them at high speed, and then implementing them.
I’m driven by working in an entrepreneurial and agile way because that’s what creates energy in teams and on projects that ultimately turns into added value for the customer.
What makes my work special:
Marketing in a digital retail context is fun because we have something that traditional advertisers don’t: direct customer access.
We don’t make assumptions. We use our first-party data to identify which brands “match” with our customers on-site as well as off-site.
We share this knowledge with our B2B customers in order to promote brand visibility and generate sales in a targeted manner.
My tip for beauty brands:
Corona has profoundly changed the the shift to digital media and corresponding customer journey. There is no turning back now.
The “cookiepocalypse” – the extinction of the third-party cookie – is also fuelling a rethink.
My tip? Use us to convert the “rethink” into concrete “test & learns.”