Behind the Scenes: Lena Marquardt – Team Lead Client Service & Consulting
Lena Marquardt is a media specialist with over 6 years of experience in service and consulting. She looks at what is happening across all media channels with a focus on FMCG. With her particular enjoyment of figures, data and facts, she is an absolute specialist for various analyses. Furthermore, with a holistic view, she can always identify the best solutions for our clients along the entire customer journey.
With her personal drive and special love for numbers, Lena is the perfect Team Lead in Client Service & Consulting.
What drives me?
Numbers, data, facts and especially curiosity. This is my particular drive when I dive deep into various reports and lose myself in the analysis of different key figures. I then use these to create added value for our clients and find data-driven solutions for their specific requirements.
What makes my work so special?
Working with 1st party data is extremely exciting and allows us to provide our clients with real insights that we can profitably incorporate into campaigns. I always find it surprising how the actual buyers of a brand behave in comparison to the marketing target group.
What is my tip for beauty brands?
We offer various advertising solutions along the entire marketing funnel to suit the requirements of different brands. Whether you are a fragrance brand or offer care products at DOUGLAS – together we develop exciting and innovative approaches that increase the success of your brand!
Success for your brand with Mail Hashing – DOUGLAS MARKETING SOLUTIONS
The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!
Behind The Scenes: Abhijeet Rao – AdTech Architect & Process Manager
Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
Cookieless World – what the end of third party cookies means for DMS and how we can still remain successful
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you’ll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!