14.06.2022

Behind the Scenes: Lena Marquardt – Team Lead Client Service & Consulting

Lena Marquardt is a media specialist with over 6 years of experience in service and consulting. She looks at what is happening across all media channels with a focus on FMCG. With her particular enjoyment of figures, data and facts, she is an absolute specialist for various analyses. Furthermore, with a holistic view, she can always identify the best solutions for our clients along the entire customer journey.  

With her personal drive and special love for numbers, Lena is the perfect Team Lead in Client Service & Consulting.   

What drives me?   

Numbers, data, facts and especially curiosity. This is my particular drive when I dive deep into various reports and lose myself in the analysis of different key figures. I then use these to create added value for our clients and find data-driven solutions for their specific requirements.  

What makes my work so special?   

Working with 1st party data is extremely exciting and allows us to provide our clients with real insights that we can profitably incorporate into campaigns. I always find it surprising how the actual buyers of a brand behave in comparison to the marketing target group.  

What is my tip for beauty brands?  

We offer various advertising solutions along the entire marketing funnel to suit the requirements of different brands. Whether you are a fragrance brand or offer care products at DOUGLAS – together we develop exciting and innovative approaches that increase the success of your brand!  

Latests Posts

Augmented Reality by DOUGLAS – the BEAUTY MIRROR turns online shopping into a true shopping experience 

In the make-up world, shopping online can be difficult for many customers. If, for example, you don't know exactly which product you need in which colour, you may get the wrong tone. To counteract this, DOUGLAS has introduced the innovative BEAUTY MIRROR in the app: An augmented reality application within the DOUGLAS app that allows customers to virtually test make-up products. In this blog post, you can find out how DOUGLAS uses this concept to offer its customers in the online shop advice that almost feels like at the counter in the store and how the Beauty Mirror Brands benefit at the same time. Enjoy reading!

Behind the Scenes: Louise Termont – Retail Media Manager

Louise has a huge passion for retail, as she comes from a long line of entrepreneurs in the luxury industry. Her creativity and ambition paved her way to online marketing. Her ability to think from a retailer’s perspective as well as being a marketeer at heart, makes a career in retail media the perfect fit. Her love for cosmetics really is the cherry on top! With her 6+ years of experience in the beauty industry and 3 years in media and marketing, Louise is the destined candidate for the position of a Retail Media Manager.

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