Today on Behind the Scenes, we introduce you to Leyla Bakhshaliyeva. She works as a Digital Activation Manager at Douglas Marketing Solutions and has over 11 years of professional experience in her field. She is experienced and at home in sectors such as PR, event management and presicion online marketing for beauty, fashion, jewellery and watches on the retail and agency side.
Through her passion for analytics, she contributes to a comprehensive understanding of the user journey and is always developing new strategies.
What drives me?
I have 3 favorites: continuous optimization, learnings & recommendations. I am deeply convinced that planning a comprehensive campaign is half of the battle. The real magic begins, when the campaign starts delivering. That’s when the opportunity arises to decide what the best opportunities are to move the campaign forward even more, in other words, to optimize. This forms a lot of learnings at the end of the campaign, which I am most excited about. There’s nothing more satisfying than seeing which KPIs have been over-achieved and which can still be improved. And HALLELUJAH! – that’s a fantastic basis for making recommendations for a new upcoming campaign.
What makes my work special?
I am so much in love with the targeting capabilities we own. Obviously, every brand wants to address the most relevant user in order to convert them as shortly as possible. We know exactly how a customer of a certain brand or a user of a certain category is making their journey and we catch those users at the right time in the right channel with the right type of ad. Isn’t it special?
My recommendation for Beauty Brands:
Test and learn as much as possible, be open to new ideas & opportunities. So many brands, wanting to achieve fast conversions, simply stay at the bottom of the funnel and only address their direct customers. More often than not, this leads to high frequency and ad fatigue. My advice is to always try to find relevant leads through the top of the funnel, which increases the chances of improving CTR as well as CVR on the lower funnel.
The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!
Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you’ll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!