Annalena Bauer is our new power woman in the team. As a highly committed team player, who is professionally and privately committed to women empowerment and diversity, she not only embodies the woman of today, but also reflects the identity of DOUGLAS MARKETING SOLUTIONS. Through many different positions in the affiliate marketing industry and retail media, she has already gained a lot of professional experience. In addition, she carries a great passion for innovation and the further development of the digital and advertising world, which is reinforced by her drive to discover and learn new things.
With Annalena as a team leader in Business Development & Sales, we have an all-rounder in our team for whom no problem is unsolvable.
What drives me?
I am driven to develop things further, to solve problems and to achieve great things together as a team. It’s important to me to approach problems holistically, not to set any limits to thinking and thus, above all, to think outside the box. This is the only way to continuously develop individually and as a team, to learn and to achieve unique successes. In addition, I work with inspiring colleagues at DMS such as Tina Müller, Vanessa Stützle and Jessica Koch, which gives me additional motivation and makes my work fun.
What makes my work special?
The value-added and smart use of Big Data is a particularly important and exciting point of my work. I am a great enthusiast when it comes to generating knowledge from data. Beyond that, I am living my job, it is my passion to make advertising smarter and not to forget the human element to it. I believe in the importance of diversity within a team and that together we can achieve amazing things with an uncomparable strength.
What is my tip for beauty brands?
Your advertising strategy should be as individual as you and your customers are. Don’t think in silos, think holistically. Combine your other marketing channels with the power of retail media, use the leverage of personalisation to highlight your individuality to the right audience.
The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!
Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you’ll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!