Annalena Bauer is our new power woman in the team. As a highly committed team player, who is professionally and privately committed to women empowerment and diversity, she not only embodies the woman of today, but also reflects the identity of DOUGLAS MARKETING SOLUTIONS. Through many different positions in the affiliate marketing industry and retail media, she has already gained a lot of professional experience. In addition, she carries a great passion for innovation and the further development of the digital and advertising world, which is reinforced by her drive to discover and learn new things.
With Annalena as a team leader in Business Development & Sales, we have an all-rounder in our team for whom no problem is unsolvable.
What drives me?
I am driven to develop things further, to solve problems and to achieve great things together as a team. It’s important to me to approach problems holistically, not to set any limits to thinking and thus, above all, to think outside the box. This is the only way to continuously develop individually and as a team, to learn and to achieve unique successes. In addition, I work with inspiring colleagues at DMS such as Tina Müller, Vanessa Stützle and Jessica Koch, which gives me additional motivation and makes my work fun.
What makes my work special?
The value-added and smart use of Big Data is a particularly important and exciting point of my work. I am a great enthusiast when it comes to generating knowledge from data. Beyond that, I am living my job, it is my passion to make advertising smarter and not to forget the human element to it. I believe in the importance of diversity within a team and that together we can achieve amazing things with an uncomparable strength.
What is my tip for beauty brands?
Your advertising strategy should be as individual as you and your customers are. Don’t think in silos, think holistically. Combine your other marketing channels with the power of retail media, use the leverage of personalisation to highlight your individuality to the right audience.