Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Aylin Ersan: Head of Digital Media & Retail Media Lead. Aylin will tell you what makes her work so special and she also has a tip for beauty brands!
WHAT DRIVES ME?
I´m driven to deliver good results that make our clients happy and to find an answer to brands´individual needs and challenges that is truly based real customer data.
WHAT MAKES MY WORK SO SPECIAL?
The combination of the diversity of brands and data, and the thus the different challenges that we tackle together with the clients based on insights, makes my work so special.
MY TIP FOR BEAUTY BRANDS:
Brands should be where their customers are with their activities. They should build their entire communication strategy on the basis of data- and customer-centric information and knit it around this. Especially now, the presence in E-Commerce is indispensable to give the final impulse to buy. Be relevant and take the place where the customer is taking place!
The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!
Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you’ll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!